starting a greenhouse business indiana horticulture congress · indiana (37 acres of greenhouse...
TRANSCRIPT
![Page 1: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/1.jpg)
Indiana Horticulture Congress
“Starting a Greenhouse Business”
Indiana Horticulture CongressIndiana Horticulture Congress
““Starting a Greenhouse BusinessStarting a Greenhouse Business””
![Page 2: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/2.jpg)
Overview of the GreenhouseOverview of the GreenhouseBusiness in IndianaBusiness in Indiana
Allen HammerAllen HammerDept. of Horticulture and LandscapeDept. of Horticulture and Landscape
ArchitectureArchitecturePurdue UniversityPurdue University
![Page 3: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/3.jpg)
The greenhouse businessThe greenhouse business
Fresh flowersFresh flowersFlowering potted plantsFlowering potted plantsGreen (foliage) plantsGreen (foliage) plantsBedding plantsBedding plantsVegetable (food)Vegetable (food)
![Page 4: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/4.jpg)
The greenhouse marketThe greenhouse market
Conventional floristConventional floristGarden centerGarden centerRetail greenhouseRetail greenhouseMass market (grocery stores)Mass market (grocery stores)Mass market (big box stores)Mass market (big box stores)
![Page 5: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/5.jpg)
Myth #1Myth #1Indiana greenhouse growers areIndiana greenhouse growers are
making great profitsmaking great profits
Reality #1Reality #1
Indiana greenhouse growers areIndiana greenhouse growers aregenerally making a good livinggenerally making a good living
![Page 6: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/6.jpg)
Myth #2Myth #2If Indiana greenhouse growers growIf Indiana greenhouse growers grow
plants, consumers(wholesale andplants, consumers(wholesale andretail) will buy themretail) will buy them
Reality #2Reality #2
Indiana greenhouse growers mustIndiana greenhouse growers mustwork very hard to find markets to sellwork very hard to find markets to sell
their plants for a profittheir plants for a profit
![Page 7: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/7.jpg)
Myth #3Myth #3Indiana greenhouse growers cannotIndiana greenhouse growers cannot
compete for market sharecompete for market share
Reality #3Reality #3
Indiana greenhouse growers canIndiana greenhouse growers cancompete for market share - bothcompete for market share - both
established markets as well as creatingestablished markets as well as creatingnew niche marketsnew niche markets
![Page 8: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/8.jpg)
Myth #4Myth #4A year-round greenhouse business isA year-round greenhouse business is
required for successrequired for success
Reality #4Reality #4
A part-time or part-year greenhouseA part-time or part-year greenhousemay in some cases be most profitablemay in some cases be most profitable
![Page 9: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/9.jpg)
State of the IndustryState of the Industry30 years ago cut flowers were important in30 years ago cut flowers were important in
Indiana Indiana (37 acres of greenhouse roses in(37 acres of greenhouse roses inRichmond)Richmond)
Year round potted plants Year round potted plants (less demand, greater(less demand, greatercompetition)competition)
Bedding plants - poinsettias Bedding plants - poinsettias (more bedding(more beddingplant greenhouse space than market forplant greenhouse space than market forpoinsettias)poinsettias)
![Page 10: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/10.jpg)
State of the IndustryState of the IndustryGreenhouse margins are smallGreenhouse margins are smallCompetition for market is fierceCompetition for market is fierce
![Page 11: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/11.jpg)
U. S. Floriculture
0
1
2
3
4
5
6
1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002
Year
$ value of production (billions)
![Page 12: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/12.jpg)
U. S. Floriculture
0
2
4
6
8
1 0
1 2
1 4
1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002
Year
number of growers
![Page 13: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/13.jpg)
0
2 ,000 ,000
4 ,000 ,000
6 ,000 ,000
8 ,000 ,000
10 ,000 ,000
12 ,000 ,000
14 ,000 ,000
2000 2001 2002 2003
Year
population
Indiana Illinois Ohio Michigan
![Page 14: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/14.jpg)
$ 0
$50 ,000 ,000
$100 ,000 ,000
$150 ,000 ,000
$200 ,000 ,000
$250 ,000 ,000
$300 ,000 ,000
$350 ,000 ,000
2000 2001 2002
Year
wholesale value
(floriculture)
Indiana Illinois Ohio Michigan
![Page 15: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/15.jpg)
$ 0
$20 ,000 ,000
$40 ,000 ,000
$60 ,000 ,000
$80 ,000 ,000
$100 ,000 ,000
$120 ,000 ,000
$140 ,000 ,000
$160 ,000 ,000
$180 ,000 ,000
2000 2001 2002
Year
wholesale value
(annual bedding plants)
Indiana Illinois Ohio Michigan
![Page 16: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/16.jpg)
$ 0
$10 ,000 ,000
$20 ,000 ,000
$30 ,000 ,000
$40 ,000 ,000
$50 ,000 ,000
$60 ,000 ,000
2000 2001 2002
Year
wholesale value
(perennials)
Indiana Illinois Ohio Michigan
![Page 17: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/17.jpg)
$ 0
$2 ,000 ,000
$4 ,000 ,000
$6 ,000 ,000
$8 ,000 ,000
$10 ,000 ,000
$12 ,000 ,000
$14 ,000 ,000
$16 ,000 ,000
2000 2001 2002
Year
wholesale value
(poinsettia)
Indiana Illinois Ohio Michigan
![Page 18: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/18.jpg)
0
5 0 0 , 0 0 0
1 ,000 ,000
1 ,500 ,000
2 ,000 ,000
2 ,500 ,000
3 ,000 ,000
3 ,500 ,000
4 ,000 ,000
4 ,500 ,000
5 ,000 ,000
2000 2001 2002
Year
number of pots
(poinsettia)
Indiana Illinois Ohio Michigan
![Page 19: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/19.jpg)
U. S. Floriculture
0
5 0 0
1 0 0 0
1 5 0 0
2 0 0 0
2 5 0 0
3 0 0 0
3 5 0 0
4 0 0 0
$10 , 000 - 1
9 , 999
$20 , 000 - 3
9 , 999
$40 , 000 - 4
9 , 999
$50 , 000 - 9
9 , 999
$100 , 000 - 4
99 , 999
>$500 , 000
Gross Value of Sales
numbero f
gowers
1 9 9 71 9 9 81 9 9 92 0 0 02 0 0 12 0 0 2
![Page 20: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/20.jpg)
The Future Indiana GreenhouseThe Future Indiana GreenhouseIndustryIndustry
LetLet’’s look at a few Dutchs look at a few Dutchexamples!examples!
Greenhouse Roses Greenhouse Roses
![Page 21: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/21.jpg)
![Page 22: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/22.jpg)
![Page 23: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/23.jpg)
![Page 24: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/24.jpg)
![Page 25: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/25.jpg)
![Page 26: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/26.jpg)
Cut GerberaCut Gerbera
![Page 27: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/27.jpg)
![Page 28: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/28.jpg)
![Page 29: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/29.jpg)
Potted PlantsPotted Plants
![Page 30: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/30.jpg)
![Page 31: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/31.jpg)
![Page 32: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/32.jpg)
![Page 33: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/33.jpg)
![Page 34: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/34.jpg)
![Page 35: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/35.jpg)
![Page 36: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/36.jpg)
![Page 37: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/37.jpg)
![Page 38: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/38.jpg)
![Page 39: Starting a Greenhouse Business Indiana Horticulture Congress · Indiana (37 acres of greenhouse roses in Richmond) Year round potted plants (less demand, greater competition) Bedding](https://reader033.vdocuments.mx/reader033/viewer/2022051911/600140b98d63ae61da000bf5/html5/thumbnails/39.jpg)
There are opportunities forgreenhouse production in Indiana