Direction By:

DeepaChandrasekar

RevolutionPeople know you for what you've done, not for what you plan to do.

Man Behind Cinema Revolution

AJAY BIJLI

Birth Of PVR

Ajay Bijli Founded PVR 1995 , “ Village RoadShows “

PVR Priya Village Roadshow

India's First Multiplex

Innovation

Today you have to run fast to stay in the same line

Ticketing

• Kiosk

• Online Booking

• Mobile Booking

Visual Representation of the Seats Arrangement & Availability

Choose your seats

Luxury

Seats and F & B were served inside the cinema hall.

Target Audience

Metro & Non Metro

Metro

• Premium Customers

PVR Gold• Urban

PVR Cinemas

Non Metro

• Targeting tier II & III cities

PVR Talkies

Understanding the Customer

• Metro • Non Metro

Air conditioned Vs Air cooled

Metro

Non Metro

Technology

Technology

• The Real Life Sound Effect

3 Way Surround Sound System

• State Of Art Projection

Xenon Technology

• Digital Cinema Technology

Policies

• PVR Pictures, entered into film co-production.

• JV with Major Cineplex

PVR Blu-O Entertainment.

• Off Season Renting Out.

Future plans

Future Plans

• Collaborating with Networking Sites

• Radio Frequency Identification. RFID

• Increasing the No. Of Screens

• Involving more into Producing Movies

• Giving throughout India a Digital Movie Experience

Awards

Highest Box Office Collections in INDIA for 5 Consecutive Yrs.

“The Theatre World Newsmaker of the Year” Award for 2003.

“Retailer of the Year”- 2005

“Franchise Award” - 2005

Awards & Recognition

Competition

Winning firms lead their competitors

INOX 28 Screens

ADLABS 24 Screens

FAME 17 Screens

FUN CINEMA 17 Screens

Major Competitors

Promotion

Advertisements

• Inviting Shoppers to watch movie.

Market Share

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EBITDA Sales

The Financial Indicators

The Strategies…

Foreign Investor for Financial Strength

First Mover Advantage in Unexplored Sector

Target Group: High Middle Income Group to High Income Group

Latest Technology : Surround System, Xenon Technology

Marketing Strategy : Entertainment vs Movie watching

Latest Trends: Credit Card, Online ticket, Choosing seats, Offers etc. etc

Fast expansion : In Quantity (Multipls Cities) & Quality (Gold Class, Premiere)

STRENGHTS

Film Distribution & Diversified Business

First Mover Advantage

Largest Multiplex Operator in India

WEAKNESSES

Increasing Competition

Lack of Customer Feedback for further Improvement of Services

OPPORTUNITIES

Growing Business

Film Distribution

Franchising

THREATS

Distributors/ Producers etc.

Economic Slowdown

Govt. Regulations

SWOT Analysis

Direction By:

DeepaChandrasekar