startegic communication plan for towarzystwo zachęty sztuk pieknych
TRANSCRIPT
Startegic Communication Plan for
Towarzystwo Zachęty Sztuk Pięknych
By Sara El Nemr
Main goals of TZSP
Promotion and education of modern art
Galeria Zachęta in Internet
Publication’s undertone in the most active Internet sources
SWOT of TZSPSTRENGHTS
SWOT of TZSPWEAKNESSES
SWOT of TZSPOPPORTUNITIES
SWOT of TZSPTHREATS
PR Strategy Goals
• TZSP as the main educator in the field of modern art.
• Expend the target
Planned actions during strategy
Non standard tools
Media Relations
• Expert article/ interview
• Seminar/lecture for media
• Event of creating the biggest piece of modern
art
Social Media
Target communication
Brochures Mobile application Happening
Communication tools
• Brochures• Article/interview• Seminar/lecture• Human resources• Events• Mobile application• Social media staff
Analysis in terms of resources and tools
ExpertsVolunteers – studentsStreet art artistsCameramen and editorPress release
Analysis in the terms of budget
Tool Cost
Brochures (project and print) x 12 3480 PLN (~775 euro)
Posters for workshops (project and print) x 10
5500 PLN (~1225 euro)
Cameramen and editor for workshopsx 10
15000 PLN (~3335 euro)
Assembly hall for lecture/seminar in Zachęta Gallery
0 PLN
Press realeses (project and print) 350 PLN (~80 euro)
Social Media staff for whole year 48000 PLN (~10666 euro)
Mobile application 5000 PLN (~1111 euro)
Promotional mural on the 15m2 wall 3000 PLN (~666 euro)
SUM 80 330 PLN (~17 851 euro)
Analysis in terms of scheduleActivity/ schedule April
2016May 2016
June 2016
July 2016
August2016
September 2016
October2016
November 2016
December2016
January 2017
February2017
March 2017
April2017
Mural creating
X
The biggest piece of modern art creatiing
x
Article/interview
x
Seminar/lecture for the press
x
Facebook X X X X X X X X X x X X
Instagram X X X X X X X x X x X x
Youtube X X X X X X X x X x
Outdoor educational workshops
x
x x x
Indoor educational workshops
x x x x x x
Mobile application x
Brochures - project x x x x x x x x x x x x x
Brochures - print x x x x x x x x x x x x x
Poster - project x x x x x x x x x x x
Poster- print x x x x x x x x x x x
Evaluation
