Start Your Blog!

Your Point Checklist!

Karol Pokojowczyk from Colibri.io

Are you thinking about writing a blog?

You should! Take a look below for

more insight into how to start.

Ask yourself why you

want to write a blog

• You have to be consequent in the

things you are doing. You must ask

yourself WHY you want to have a

blog and turn this WHY into your

main motivators.

Determine your target

group

• You must know what your blog will

focus on. You cannot write about

everything neither for everyone. It

is necessary to have a specialized

theme that people can learn from.

Create blog goals

• 20% more traffic, 10% more

conversions or 5% more leads.

Whatever it is, you have to create a

goal. If you reach it you have to

create a new one, if not ask

yourself why and improve your

tactics.

Think about your ideal

reader

• What does this person likes? What

are his interests and finally what is

he willing to read. If you can

answer these questions you will be

able to write the perfect article.

Find about ten keywords

• Keywords should be related to your

niche and blog topics. Having a

short list enables you to focus your

content on these phrases. Write at

least one column for each keyword.

Create editorial calendar

• Use your topics as the basis for

your editorial plan. Think about

how often you can commit to

publishing information.

• It’s better to start with less posts

and to expand your publishing

schedule over time.

Write blog posts

• It creates free PR. Business

bloggers are often interviewed by

journalists as industry experts.

• Get some press! You will have to

start probably with some smaller

blogs but they can also create you

some value backlinks.

Optimize your blog posts

for SEO

• At a minimum, include your

keyword in the title and URL. Have

at least one link to your older posts

and one link to a third party entity.

Measure your results

• Measure your conversions and

your traffic. You can do it with

Colibri. You have to analyze where

your traffic is coming from and

which post are the best for your

blog

• Colibri is a tool to measure the

effectiveness of your SEO and

online marketing efforts to get

insights and improve your goal

conversions.

This article was originally published on GrowthHacker.am.

Find out more: Start Your Blog! Your Point

Checklist!

Author: Karol Pokojowczyk

CEO Colibri IO

@KarolPokojowczy

@Colibri IO