START-UP

A Call To Arms

Name, Rank & Board Experience

Ethar AlaliComing Soon!

(1999 - 2000)

(2014-2014)

(2012-2014)

(2006-2013)

(2014-Present)

(2014-Present)

(2011-Present)

Individual Director

Corporate Director

Enterprises Need…

YOU!

THE GOLD PLATED TOILET

Who me?

Uh oh!

Cut Out Waste, Work More Effectively

Wholly Optimise the Right Things Attain A Delivery Cadence

-2

0

2

4

6

8

10

12

1 2 3 4 5 6 7 8 9 10

Manage Uncertainty Learn & Improve

.

Scale(?) Comparison

THE GOLD PLATED TOILET

Start-up Founder

$4

0 m

illi

on

Source: Companies House

Instead of Risk this?

Do companies reallyWant to lose this…

Your new BFF is 25!!

Start-Up

25 sales in 3 months?

Experiment Rate

Max Frequency is 3 months

Amazon (2013 Data)

462 SALES per second

Experiment Rate

Max Frequency: 15.4 experiments/second

Actual Frequency: 11.6s

(Amazon deploy into live every 11.6s)

Moral of the Story:

Start-ups Change FAST, Enterprises can Change First!

Orgs Need to Focus on Lean-Agility

1. The Work

2. The Whole Work

3. Nothing But The Work

But enterprises will only be successful if…

1. They Do the Work

2. They Learn & Adapt!

3. The Environment is Receptive

Just Ask These Guys…

Making it? Failed to Make it!

• Very few SMEs had websites• SME Dev. Websites/Web

Applications• Funding: £250 Prince’s Trust

Test Marketing Grant• Market Tested via 2 types of

Direct Mail – (n=110, 50:50 split)– Targeted, expectation 4%– Both Offerings resulted in 0

• No SME Wanted Websites!• Action: Wind up the Company

2014?

• Google De facto Arbiter

• Customers more Sceptical than Ever

• Branding more important than ever

Imagine being an SME without a website in 2014/15?

(1999 - 2000)

1999

Fin: Thanks :)

Ethar Alali @EtharUK @Dynacognetics

Managing Director & Chief Architect

Polymath-MathMo. Grown-up 9 year old programmer. TOGAF 9 Certified, Classic and Agile-EA, change agent.

Blog: GoadingtheITGeek.blogspot.co.uk

Specialist ICT Strategists & Advisors. Member of HiveMind Network for some of the biggest household and corporate multi-nationals.

Accredited Growth Voucher Advisors certified to deliver IT & Web Growth Consultancy as part of the UK government’s Growth Voucher Scheme.

About Dynacognetics

Accreditations & Associations