starship final
TRANSCRIPT
1.0 Executive Summary
Abul Khair Group is one of the largest and
rapid growing companies in Bangladesh. It
was established in 1953. It is now one of
the most successful companies in terms of
professionalism and management
excellence. The main business objectives
are to prove guaranteed quality, fair and
competitive price and optimum services
leading to total consumer satisfaction.
Abul Khair Group started fruit drink
production in September 2002 under the
“Star Ship juice” brand name. Among the
several units of Abul Khair Group, fruit
drinks are one of the most vital divisions
Marketing Plan on “Star Ship juice” 1
of the group. Now it has
five type different flavours, these are
Starship Orange Juice, Starship Chocolate
Milk, Starship Mango Milk, Starship
Pineapple Juice and Starship Mango Juice.
All of these products ensure supreme
quality, availability and customer
satisfaction. All the products are produced
under better hygienic conditions by using
sophisticated technology Now Starship is a
popular brand name in Bangladesh. We
was captured the market of India within a
year of launching its products. Also, we
were going to explore our market in the
Middle East.
Marketing Plan on “Star Ship juice” 2
Our marketing research
indicates a specific and growing need in
the juice market and Starship offers in the
market its products. Our marketing
strategy will based will be based on strong
quality of product delight out target
market. Starship will focus on it’s
availability of product, competitive pricing
and greater value than competitors.
Our marketing objective is to actively
support continued growth and profitability
through effective implementation of the
strategy.
Marketing Plan on “Star Ship juice” 3
Marketing Plan on “Star Ship juice” 4
2.0 Situational Analysis
Starship juice is heading its third year of
operation. The Starship’s portfolio has
been well received, and making is now
critical continued success and future
profitability. It’s maintaining high quality
to its products. Starship’s offer various
flavor to its consumer. Quality will be key
to the development of product and
marketing will be key to the development
Marketing Plan on “Star Ship juice” 5
of product awareness as
well as the growth of the customer base.
2.1 Market Summary
We possess sufficient information about
the market and consumer needs, wants and
demand. It will help to right offer to right
customer and we can meet consumer’s
satisfaction and can better communication
with them. Also we have some important
information about customer, which is
helps to makes delight to consumer.
Target Markets
The target market of Starship juice is
shown below:
Marketing Plan on “Star Ship juice” 6
T
A
R
G
E
T
M
A
R
K
E
T
Children(Below 7 years)
School, College, University students
Patients
Older persons
Tourists
Different programs (meeting, picnic etc)
Marketing Plan on “Star Ship juice” 7
2.1.1. Market Demographics
The profile of Starship juice customer
consists of the following geographies,
demographics and behavior factor:
Ж Geographic
Starship has no specific
domestic geographic target area.
We serve our product to domestic
market and international market.
First we covered the urban
area, and then we covered rural
area.
Recreational area. Like - Park,
fair etc.
Marketing Plan on “Star Ship juice” 8
Its demand will
increase in summer season.
Ж Demographics
Demographic has been done on the basis
of the following attributes:
There almost same quantity
between boys and girl for
children and school level student.
In university & college level,
girl’s consumers are more than
boys.
Older woman are prefer more
than boys.
High, Middle, Upper middle
and middle class.
Marketing Plan on “Star Ship juice” 9
Ж Behavior factor
Baby’s parents want nutritious
food for their baby’s growth.
Students wants pure water for
meet their thirsty, If they get extra
vitamin, calcium etc, then they
prefers it highly more than
normal drinking water.
Consumer wants products,
which is avail in any where on
any time.
Consumer feel that they have
a separate image for drinks
Starship juice.
Marketing Plan on “Star Ship juice” 10
2.1.2 Market Needs
Starship juice provides its customers the
opportunity to choose favorite juice from
various flavors.
Starship juice also fulfills the following
benefits which are important to their
customer-
Ж High quality
Consumer want high quality product,
which is must be hygienic. Starship’s
meet this need of consumer.
Marketing Plan on “Star Ship juice” 11
Ж Acceptable price
Consumer needs a high quality product
at acceptable price, for that reason
Starship provide high quality product
in a acceptable price.
Ж Different flavors
Different customers have different
types of choice. So Starship provide
different flavor for meet their need.
Ж Product availability
Customer always needs product
availability. Which flavor they like
most they need to get it on time and
any anywhere.
Marketing Plan on “Star Ship juice” 12
2.1.3 Market Trends
Starship will produce different type of
juice in which is not available in the
market. In the past Starship provide
various flavor in juice market but now,
juice industry is growing , more
competitor are coming in the market also
customer are more knowledgeable for that
reason they want different type of tasty
product. At the moment market is growing
faster, competitor are increasing. Thus,
Starship make segment for their product.
They divided their customer in to five
groups, and give emphasis on each of the
group.
Marketing Plan on “Star Ship juice” 13
2.1.4 Market Growth
Gradually total juice industry is going
upward with a strong competition. With
the domestic market, our international
market growth statistics is increasing day
by day. Our previous statistics shown that
our sale is increase by 22.57% in 2004-
2005 income years, which is more than
1.25% of previous year.
2.2 SWOT Analysis
The following SOWT analysis captures the
key strength and weakness within the
Marketing Plan on “Star Ship juice” 14
company, and describes
the opportunities and threats facing
Starship juice
2.2.1 Strengths
Ж Popular brand name
Ж Strong quality
Ж Attracting packaging
Ж Own distribution channel
Ж Maximum buyers are satisfy
2.2.2 Weakness
Ж High manufacturing cost.
Ж Lack of promotional activities
Ж Insufficient capital
Ж Location disadvantage of factory
for distribution.
Marketing Plan on “Star Ship juice” 15
2.2.3 Opportunities
Ж Increasing the demand of juice
Ж Introduce juice powder to make
juice in home
Ж Improve market portfolio
Ж Export to foreign country
Ж Promotional activities for increase
brand image
2.2.4 Threats
Ж Legal & political barriers
Ж New competitors are entrance in
the market
Marketing Plan on “Star Ship juice” 16
Ж Increasing the
price of raw material
2.3 Competitions
Starship juices establish its own market.
Also its face some competitors. These
competitors are following. These are
following-
Ж Shezen: Shezen juice is captured
maximum market share of juice
industries. It’s a Saudi-Arabian’s
products. It’s a hold a leading position
for long time in juice industry in our
country.
Ж Pran: Pran is our domestic
product. Huge amount of this product
Marketing Plan on “Star Ship juice” 17
is export to abroad. Its
offer lots of flavor with different size
of product to consumer.
Ж Acme: Basically Acme is a
Pharmaceutical company of our
company. But recently they produce
juice, which is get popularity in very
short time to market.
Ж Danish: Danish is one of the
popular brands in juice industry. The
have so much capital for increase their
market. But they are not aware for
more invest this sight.
2.4 Product offering
Marketing Plan on “Star Ship juice” 18
We offer different type of flavor with different size to
our consumer for choose his/her favorite juice. This are-
Flavour Price(Tk.) 200 ml
Wholesale
Retail
Starship Mango Juice
10 12
Starship Chocolate Milk
10 12
Starship
Mango Milk10 12
Starship
Pineapple
Juice
10 12
Starship
Orange
Juice
10 12
Marketing Plan on “Star Ship juice” 19
2.5 Key to success
Ж Strong quality
Ж Brand image of the product.
Ж Own distribution channel
Ж Retain customer to generate
repeat purchase and referrals.
Ж Generate average sales in
excess of Tk.103878 per business
day ( 288day per year )
2.6 Critical issues
Form the inauguration, Starship is still in
the early stage. The critical issues for
Starship juice are:
Ж Quality variation of products
Marketing Plan on “Star Ship juice” 20
Ж Competitively
higher cost.
Ж Excess discounts from other
competitors.
Marketing Plan on “Star Ship juice” 21
Marketing Plan on “Star Ship juice” 22
Marketing Plan on “Star Ship juice” 23
3.0 Marketing strategy
Our marketing strategy will create
awareness, interest and appeal from our
target market for what Starship offer our
customers.
Our marketing strategy is based on
superior performance in the following
areas:
Ж Different flavor
Ж Product quality
Ж Delight customer
3.1 Mission
Our mission is to provide satisfaction at a
competitive cost, growth in diversity, and
continue to contribute to the growth of
Marketing Plan on “Star Ship juice” 24
industrialization in
Bangladesh by being the market leader.
3.2 Marketing Objective
Ж To attain quantitative and
qualitative leadership in the
sectors.
Ж Maintain constant positive sales
growth every year
Ж Increase the market share by
market penetration and market
development.
Ж To modify the existing market
areas and selecting new segments.
Ж To increase product awareness
as well as sales by persuasive
promotion based strategies.
Marketing Plan on “Star Ship juice” 25
3.3 Financial Objective
Ж Generate an average sales per
business day ( 288 per year ) in
excess of Tk.103878
Ж Maintain double digit growth
each year.
Ж Increase the profit margin
through efficiency and economy of
scale gain.
3.4. Target Market
Marketing Plan on “Star Ship juice” 26
The potential markets are
separated into five 6 segments; “Children
(Below 7 years)”,
“Different programs (meeting, picnic
etc)”, “School”, College, University
students”, “Patients”, “Tourists”, and
“Older persons”. The primary marketing
opportunity is selling to these well defined
and accessible target market segments that
focus on investing discretionary income in
these areas:
Ж Children (Below 7 years):
Under seven years old children are
our one of the major segment of
target markets. They select juice
base on attracting packaging and
Marketing Plan on “Star Ship juice” 27
advertisement.
Already we have attracting packet,
and we will expense enough for
TV advertisement and children
program on TV.
Ж Different programs: Our
segment is different type of
program that can be recreation
program, cultural program, family
program and religious programmed
etc. Like- picnic, birthday, fair,
meeting, iftar programe, pohela
boishak etc.
Ж Older persons: They are our
new segment of target market. Day
Marketing Plan on “Star Ship juice” 28
by day increase
this type of consumer. They like to
eat sweet drinks, so the demand of
Starship juice is increasing day by
day to them.
Ж School, College, University
students: School, College, and
university students think about
their separate image and tasty
juice.
Ж Patients: Starship juice doesn’t
use any comical and preservative,
which is harmful for health. So
doctors are prescribed them drink
Marketing Plan on “Star Ship juice” 29
juice as hygienic
food for come back from sickness.
Ж Tourists: Tourist are our
another important consumer of
target market. Because they want
available product on market in any
time.
3.5 Positioning
Starship will maintain its position in juice
industry. The position will achieved by
quality full product, competitive price, and
consumer’s favorite flavors and delight
consumers. We have experienced manager
Marketing Plan on “Star Ship juice” 30
for make awareness about
the product to customer.
3.6 Strategies
Our primary marketing strategy will seek
to first create customer awareness
regarding the products.
Our other marketing strategy are-
Ж Practicing Total Quality
Management (TQM)
Ж Consumer Orientation
Ж Produce and market
international standard products
Ж To increase the product line
and length as per the expectations
of the consumers
Marketing Plan on “Star Ship juice” 31
Ж To serve the
consumer with competitive prices
Ж To ensure the availability of the
product
Ж Educate the consumers and the
intermediaries by providing
requisite information
Ж Maintaining social
responsibility
Marketing Plan on “Star Ship juice” 32
3.7 Marketing Mix
“Star Ship Juice” marketing mix is
comprised of the following approaches to
price, distribution, advertising and
promotion, and customer service.
Marketing Plan on “Star Ship juice” 33
PlaceChannelsCoverage
AssortmentsLocationInventory
TransportationLogistics
Promotion
AdvertisingPersonal SellingSales
PromotionPublic relation
ProductVarietyQualityDesign
FeaturesBrand ManePackagingServices
PriceList PriceDiscount
AllowancePayment Period
ReturnsCredit Terms
Marketing Mix
Marketing Plan on “Star Ship juice” 34
PRODUCT
Ж Brand name
The brand name of our product is
“Star Ship”.
Ж Product variety
Starship has five types of
flavour.Thsee are-Starship Mango
Juice, Starship Chocolate Milk,
Starship Mango Milk, Starship
Pineapple Juice and Starship
Orange Juice.
Marketing Plan on “Star Ship juice” 35
Ж Quality
Always we maintain high quality
of our product. We follow Total
Quality Management (TQM) is
practiced here and that's why it was
awarded with the certificate of ISO
and HACCP.
Ж Design
Square shaped pack, made by hard
paper hard paper. It’s length is 1.8
inch, wide is 1.4 inch and height is
4.6 inch.
Ж Features
Our product has no features.
Ж Packaging
Marketing Plan on “Star Ship juice” 36
We will supply
Starship to retailer or whole seller
in a hard plastic packet. Every
packet made by 12 packs. Multi
colorful designed are printed on the
pack.
Ж Size
Our product size is 200ml.
Ж Service
We will not provide any service for
our product.
Marketing Plan on “Star Ship juice” 37
PROMOTION
Ж Sales promotion
We will provide shot-term
incentives to encourage and
purchase or sale of our product.
Occasionally we will give some
promotion. Sometimes we will give
extra more juice pace to the retailer
and sellers.
Ж Advertising
We will invests sufficient money
for Star Ship’s advertising in every
year. We will give advertisement
for Starship’s promotion through
TV media, newspaper, billboard,
popular magazine, posturing,
Marketing Plan on “Star Ship juice” 38
promotional events
and etc.
Ж Personal selling
We will not arrange any kind
personal selling.
Ж Public relation
For building good relations with
the company’s various publics by
obtaining favorable publicity,
building up a good “corporate
image” and handing or heading off
unfavorable rumors stories, and
events.
PRICE
Marketing Plan on “Star Ship juice” 39
Ж List price
Price of Starship is competitive.
Price ofWholesale
(Tk.)
Retail
(Tk.)
Starship Orange
Juice10 12
Starship
Chocolate Milk10 12
Starship Mango
Milk10 12
Starship
Pineapple Juice10 12
Starship Mango
Juice10 12
Marketing Plan on “Star Ship juice” 40
Ж Discount
We will give some discount for
retailer.
Ж Allowances
We will provide some margin to
the retailer.
Ж Payment period
We will collect advanced payment
from the retailer.
Ж Credit terms
We follow a credit term which is
set by our government. That is
standard commercial terms.
Marketing Plan on “Star Ship juice” 41
PLACE
Ж Channels
Our distributor’s have own channel
for distribute our products.
Ж Distributor
We have own distribution channel
for distribute our products.
Ж Location
National: We will cover urban
area of our country, then we will
cover rural area.
International: It’s already being
exported to West Bengal and a few
north-eastern states including
Marketing Plan on “Star Ship juice” 42
Tripura. Starship
juice is export Kolkata, Siliguri,
Agartala and other cities and towns
in the region also Middle East.
Ж Transport
We will use our own transport to
distribute our product to allover the
country in Bangladesh.
3.8 Marketing Research
Information will collect through
followings -
Ж Initial question results – The
advertisement division notes
Marketing Plan on “Star Ship juice” 43
customer responses
to the “How did you here about
product?” question. We attempt to
co related that with our advertising
and promotional activities and
referral generations programs.
Ж Customer suggestion – The
Customer suggestion box is
another method to gain additional
information customer. Some of the
most productive question are:
What suggestion do you
have to improve our
product?
For which do you
purchase our juice?
Marketing Plan on “Star Ship juice” 44
What
other flavors would you
like to have available in the
market?
Ж Research process
Data sources: Primary
data.
Resource approach:
Survey research and
observational research.
Research instrument:
Open ended and close
ended questioner.
Research techniques:
Extreme user interview,
Marketing Plan on “Star Ship juice” 45
story telling
and personal interview.
Sampling size: Decided
by management.
Marketing Plan on “Star Ship juice” 46
Marketing Plan on “Star Ship juice” 47
4.0 Financials
This section will offer a financial overview
of Interior views as it relates to our
Marketing Plan on “Star Ship juice” 48
marketing activities. We
will address break-even information, sales
forecast, expense forecasts, and how those
link to our marketing strategy.
4.1 Break-even Analysis
The break-even analysis below illustrates
the number of single sales, or units, that
we must realize to break-even. This is
based on average sale and costs per
transaction.
Tk.900
000
Prof
it
area
Marketing Plan on “Star Ship juice” 49
Mon
thly
Fixed
C
ost
Mon
thly
Variab
le Cost
Tk.750
000
Tk.600
000
Tk.450
000
Tk.300
000
Tk.150
000
0
15000 Units
30000Units
45000Units
60000Units
75000Units
90000Units
Monthly Break-even Point
Break-even Analysis
Break-even Point = Where line intercept
with 0.
Marketing Plan on “Star Ship juice” 50
Total monthly expenses.
Monthly Fixed Cost.
Total monthly revenue.
Monthly units Break-even
Monthly Revenue Break-even.
[Table: 4.1] Break-even Analysis
Break-even Analysis:
Monthly Units Beak-even
61966
Monthly Revenue Beak-even
Tk.619660
Assumptions:
Average Per-Unit Revenue
Tk. 4.48
Average Per-Unit Variable Cost
Tk. 5.52
Marketing Plan on “Star Ship juice” 51
Estimated monthly Fixed
Cost Tk. 277609.00
4.2 Sales Forecast:
Starship thinks that the sales forecast
figures are conservative. The sales forecast
will be achieve into the into the five main
revenue streams; Starship Mango Juice,
Starship Chocolate Milk, Starship Mango
Milk, Starship Pineapple Juice, Starship
Orange Juice. It will steadily increase sales
as the advertising budget allows although
the target market forecast listed all of the
potential customers divided into separate
groups. The forecasted customers group
divided into six categories: “Patients”;
Marketing Plan on “Star Ship juice” 52
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dce
Jan
Feb
Mar
0
1000000
2000000
3000000
4000000
5000000
6000000
“Tourists”; “Older
persons”; “Children (Below 7 years)”;
“Different programs (meeting, picnic
etc)”; “School, College, University
students”.
Monthly Sales forecast
Figure: 4.2.0
[Figure 4.2.0] Graph analysis:
Marketing Plan on “Star Ship juice” 53
Month Sales(Tk.) yearly sales %
April 4575969.3 15%May 5186098.54 17%June 2745581.58 9%July 2440516.96 8%August 2135452.34 7%September 2135452.34 7%October 1830387.72 6%November 915193.86 3%December 1220258.48 4%January 1525323.1 5%February 2135452.34 7%March 3660775.44 12%
[Table 4.2.1]Sales Forecast:
Sales 2004-20052005-2006
2006-2007 2007-2008
2008-2009
Starship Mango Juice 5840600 7158823.4 8846874 11069208.73 13963807Starship 5236400 6418255.5 7931680.1 9924118.169 12519275
Marketing Plan on “Star Ship juice” 54
Chocolate MilkStarship Mango Milk 5035000 6171399.5 7626615.5 9542421.316 12037764Starship Pineapple Juice 604200 740567.94 915193.86 1145090.558 1444531.7Starship Orange Juice 3423800 4196551.7 5186098.5 6488846.495 8185679.9Total Sales(Tk.) 20140000 24685598 30506462 38169685.26 48151058
Direct Cost of Sales 2004-2005
2005-2006
2006-2007 2007-2008
2008-2009
Starship Mango Juice
3226931.5 3953102 4882590
6106882.45 7701039
Starship Chocolate Milk 2893111 3544161 4377494
5475135.99 6904380
Starship 2781837. 3407847 4209129 5264553.8 6638827
Marketing Plan on “Star Ship juice” 55
Mango Milk 5 4Starship Pineapple Juice 333820.5 408941.6 505095.5
631746.461 796659.3
Starship Orange Juice
1891649.5 2317336 2862208
3579896.61 4514402
Total Cost of Good sold (Tk.) 11127350 13631387 16836516 21058215.4 26555308
4.3 Expense Forecast
Marketing expense is to be budgeted at
approximately 7.64% of total sales.
Expenses are tracked in the major
marketing categories of television
advertisements, newspaper advertisements,
printed promotional material, billboard
promotional event and others.
Marketing Plan on “Star Ship juice” 56
[Table 4.3] Marketing expense budget
Marketing Expense Budget
2004-2005 2005-2006 2006-2007
Television Ads 595000 623000 711000News paper Ads 366000 319000 397000Newsletter/Postcard 12000 14500 17600Printed promotional materials
118320 147500 175000
Promotional events 357000 478000 566000Billboard 280000 311000 377000Other 55000 62500 87000Total marketing expenses
1783320 1955500 2330600
Percent of sales (%)
8.854617676 7.92162296 7.63969286
Marketing Plan on “Star Ship juice” 57
Marketing Plan on “Star Ship juice” 58
5.0 Controls
The purpose of “Starship juice” marketing
plan is to serve as a guide for the
organization. This plan is about
implementation, changing the business,
and making it better. It is worth nothing if
not implemented. In this chapter we look
Marketing Plan on “Star Ship juice” 59
at specific implementation
programs, and the details that it takes to
make it happen. The following areas will
be monitored to gauge performance:.
Ж Customer satisfaction.
Ж Revenue: monthly and
annual.
Ж Expenses: monthly and
annual
5.1 Implementation
The following identifies the key activities
that are critical to our marketing plan. It is
important to accomplish each one on time
and on budget. Milestone
Television Ads Campaign # 1
Marketing Plan on “Star Ship juice” 60
Television Ads Campaign # 2 Television Ads Campaign # 3 News paper Ads Newsletter/Postcard
promotional materials Promotional events Billboard
Apr May Jun Jul Aug Sep Oct Nov Dec Jan
[Table 5.1] Milestone
Milestones
Plan - 2006
Milestone
Start date
End date
Budge
t (Tk
)
Manager
Departmen
t
Television Ads
01/04/2006
25/08/2006
334170
M.A Saye
Marketing
Marketing Plan on “Star Ship juice” 61
Campaign # 1
ed
Television Ads Campaign # 2
05/08/2006
12/12/2006
206190
M.A Sayeed
Marketing
Television AdsCampaign # 3
03/01/2007
27/03/2007
170640
M.A Sayeed
Marketing
News paper Ads
15/04/2006
25/09/2006
397000
M.A Sayeed
Marketing
Newsletter/Postcard
10/04/2006
25/12/2006
17600
M.A Sayeed
Marketing
Printed promotional materials
20/04/2006
27/09/2006
175000
M.A Sayeed
Marketing
Promotional events
07/12/2006
25/02/2007
566000
M.A Sayeed
Marketing
Billboard 01/04 31/03 377 M.A Marke
Marketing Plan on “Star Ship juice” 62
/2006 /2007000
Sayeed
ting
Other01/04/2006
31/03/2007
87000
M.A Sayeed
Marketing
Total 2330600
5.2 Marketing organization
Our marketing department is managed by
M.A Sayeed, a full-time professional,
responsible to all of the partners as a group
but to no specific partner. We need the
marketing department to maintain its
professional integrity above and beyond
the specific partners, looking out for our
marketing goals and implementing the
Marketing Plan on “Star Ship juice” 63
marketing programs as
best fits our strategy.
5.3 Contingency planning
Ж Difficulties and Risks
Slow sales resulting in less
than projected cash flow.
Unexpected and excessive cost
increase compared to the forecasted
sales.
Overly aggressive and debilitating
action by competitors.
A parallel entry by a
competitor.
Ж Worst case Risks Include
Marketing Plan on “Star Ship juice” 64
Determining that the business cannot
support itself on an ongoing basis.
Having to liquidate
equipment to cover liabilities
Bibliography:
Marketing Plan on “Star Ship juice” 65
1. Kotler, Philip;
Keller, Kevin Lane (2005).
Marketing Management. Twelve
Edition.
Prentice-Hall of India.
2. http://
www.abulkhairgroup.com
Retrieve in 15 April 2006.
3. http://www.thedailystar.com;
Retrieve in 15 April, 2006..
4. http://www.paloalto.com
Retrieve in 10 April 2006.
5. http://
www.bamboowebmarketinglan.co
m/htm
Retrieve in 10 April 2006.
Marketing Plan on “Star Ship juice” 66
6. http://
www.mplans.com
Retrieve in 15 April 2006.
7. http://www.bplans.com
Retrieve in 15 April 2006.
8. http://www.partexgroup.com
Retrieve in 15 April 2006.
9. http://www.google.com
Retrieve in 15 April 2006.
10. Gather idea from the marketing
plan on “Acme Consulting” and
Mixed Greens Salad Gardens
(MG).
11. Garrison,Ray H; Noreen, Eric
W(2004-2205).
Marketing Plan on “Star Ship juice” 67
Managerial
Accounting. Tenth Edition.
McGraw-Hill, Boston.
12. Kotler, Philip; Armstrong, Gary
Principal of Marketing. Eleventh
Edition.
Prentice-Hall of India.
Appendix:
Our products
Marketing Plan on “Star Ship juice” 68
Marketing Plan on “Star Ship juice” 69
Starship Orange Juice
Starship Mango Juice
Starship Chocolate Milk
Questioner
[Dear responded,
We the student’s of Bangladesh University
of Business and Technology(BUBT). WE
are conducting a survey on “Opinion
about juice”. We need some information
from you. We assure you that no
information will be used without this
Marketing Plan on “Star Ship juice” 70
Starship Pineapple Juice Starship Mango Milk
survey report. Your kind
cooperation will be highly appreciated.]
1. How much juice do you purchase per
week?
a) 200 ml b) 500ml c)1 litter d)1.5
litter e) More
2. How much money do you spend for
juice per week?
a)10-30 Tk. b)30-60 Tk. c) 60-
100 Tk. d)100-150 Tk. e) More
3. What flavour of juice do you
generally preferred?
a) Chocklet b) Mango c)Orange
d)Mango e) Milk Pineapple
4. Do you like Starship juice?
Marketing Plan on “Star Ship juice” 71
a) Yes b)No
5. If yes, then why?
a)Image b)Price c) Quality d)
Others………………
6. If the answer of question 3 is no, then
why?
a)Quality b)Pack design c)Price
d)Others……………
7. Would you accept any type of free gift
with Starship?
a)Yes b)No
8. From where you usually buy Starship
juice?
a) General store b) Departmental
store c) Super shop d) One stop mall
Marketing Plan on “Star Ship juice” 72
9. In which occasion do
you prefer to buy huge amount Starship
juice?
a)Eid b)Birthday party c)Festival
d)Other………...
10. Why do you prefer Starship more
than any other juice?
……………………………………………
……………………………………………
……………………………………………
……………………………………………
………
Marketing Plan on “Star Ship juice” 73
11. Do you know how
many flavors of starship juice in present
market?
a) Yes b) No
12. Do you want any change in Starship
juice?
a) Yes b) No
13. If yes, then would you expect to
change?
a) Pack size b) Pack deigns c)
Test d) Price
14. In which season you purchase more
Starship juice?
a) Summer b) Rainy season c)
Winter d) Spring
Marketing Plan on “Star Ship juice” 74
15. Are you satisfied
about test of Starship juice?
a) Delight b) Satisfied c)
Average d) Dissatisfied
16. Which media attracts you most for
Starship juice?
a) TV b) Newspaper c)
Promotional events d) Billboard
17. Which advertisement you like most?
……………………………………………
……………………………………………
……………………………………………
……………………………………………
……….. .
Marketing Plan on “Star Ship juice” 75
__________________________________
__________________________________
_
About you:
Name:
…………………………………………….
Sex:
a) Male b) Female
Age:
a) 0-7 b) 07-14 c) 14 - 25 d)
25- 45 e) Above 45
Education:
Marketing Plan on “Star Ship juice” 76
a) SSC b) HSC
c) Graduation d) post-Graduation
Working status:
a) Student. b) House wife c)
Business man d) Service holder
Appendix Table: Profit Margin
Marketing Plan on “Star Ship juice” 77
Marketing Plan on “Star Ship juice” 78