starling presentation: workplace gender equality through the lens of fatherhood
TRANSCRIPT
#dads4daughters AnnieAuerbachCo-Founder
GenderEqualityintheworkplacethroughthelensoffatherhood
WEKNOWTHERE’SAPROBLEM
TherearemoremencalledJohnthanwomenleadingFTSE100companies
Genderpaygapwon'tcloseuntil2069
BUTWEALSOKNOWWOMENAREGOODFORBUSINESS.
THINGSWILLGETBETTER,WON’TTHEY?
NOTWHILEWEFOCUSON
THEBIG&OBVIOUSANDIGNORE
THEUNCONSCIOUS&HIDDEN
75%associatemanwithwork&womanwith
family
Children'stoyadvertsonBritishTVanalysedin2015
Girlsstarttoseethemselvesaslessinnatelytalentedthanboysdowhentheyareonlysixyearsold
Fastforward8years,morethanonein
threeteengirlssufferfromanxietyor
depression
A"slow-growingepidemic"
HOWISTHISIMPACTINGHERINTHEWORKPLACE?
CAREERVERTIGO
After2yearsinthejob“women’saspirationlevelsdropbymorethan60percent...withonly16percentofwomen
stillthinkingtheycanreachexecutiveroles”.
Workingcultureisoutofstepwithnewmasculinity
Only7%ofmenaroundtheworldcanrelatetothe
waythemediadepictsmen
1%ofmenhavesofartakenupsharedparentalleave
WQWE
PROGRESSDOESN’TJUSTHAPPEN.QUITETHEOPPOSITE.
1981
TODAY
“Whenyou’rethefatheroftwodaughters,youbecomeevenmoreawareofhow
genderstereotypespervadeoursociety.Youfeeltheenormous
pressuregirlsareundertolookandbehaveand
eventhinkacertainway.”
“I'vesaidifIvanka weren'tmydaughter,perhapsI'dbedating
her”
WQWE
ANEEDTOBEVIGILANTTOSURFACETHEUNCONSCIOUS
My3recommendations
1.Weneedtothinklikeadad,andmaketheworldfuture-proofforourdaughters
Asthefatheroftwoteenagegirls,Iam
extremelyconcernedaboutthiskindof
advertisingwhichcandemeanwomen,andmakethemashamedof
theirbodies.Itishightimeitcametoanend.
“
”
2.Weneedtomakeparentinganassetintheworkplace,notanAchillesheel
• Tolerance• Negotiation• Empathy• Nurture
• Resilience
3.Weneedtoseediversityasaroutetocreativityandinnovation
1983OXOadFatherhood=• Bread-winner• Protector• Stability• Safety
Womenover40aremorelikelytobecomemothersthanteenagegirlsforthefirsttimesinceWorldWar
ll
35%ofhouseholdsintheUKhaveonepersonliving
inthem
Oneinfourover50shavegrown-upchildrenlivingat
home
Theworldhaschanged…Anewcontextforfatherhood
HaveHerBackEnableherCollaboratewithherAdvocateonherbehalf
Newroleofthefather?
THANKYOU!AnnieAuerbach,[email protected]@annieauerbach