2010 Season Sponsorship Opportunities

2009 Sponsors

Starlight Cinema =Summer evenings + stunning starlit venue + fabulous films + great

food and wine.

A part of Sydney summer since 2004, Starlight Cinema has

screened a range of recent release, family and art house movies

to over 57 000 patrons.

Become a sponsor and reach the affluent, educated, professional

demographic that Starlight Cinema attracts.

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• Based at North Sydney Oval, Starlight Cinema is high

quality outdoor cinema.

• Average audience 400 per film –17 000 over season

• 2010 season features 44 films over 10 weeks from 13

January – 20 March.

• Programme appeals to a strong AB demographic.

• 64% of tickets are purchased by women for friends, their

partner or family.

• Starlight Cinema provides its sponsors and corporate

partners with direct access to this highly sought after

market.

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Come and do it under the stars

1 x Naming Rights $50,000

2 x Partner $30,000

Associate Partners $10,000 -

1 x Bar $15,000

1 x Star Class Dining

1 x Chill-Out Lounge

1 x Beer pourage

1 x Valentines Day $5,000

Advertising & ticket packages $1,000-$2,000

* Note all packages are exclusive of GST.

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Sponsorships Available

Successful men and women with and without families, who are

early adopters, educated, professional, daily internet and latest

technology users.

• 19 - 24 years (16%)

• 25 – 34 years (34%)

• 35 – 44 years (24%)

• 45 – 55 years (21%)

High disposable income with 60% of households earning

$85,000 or more a year.

• $85,000 - $124,000 pa (24%)

• $125,000 + pa (36%)

80% live on Sydney’s affluent North Shore.

Their key advertising influences are word of mouth, the internet

and cinema advertising. The influencers for Starlight Cinema

are word of mouth, street advertising and the internet.

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Starlight Cinema audience profile*

* Audience statistics complied via exiting polling each season

As a Starlight Cinema sponsor YOU will have:

• Access to a captive, target audience who interact with your

brand through tailored on site product promotion.

• Integration of your product and brand into our event with

effective placement on site, in print and online.

• Customisation of your sponsorship to meet your marketing

needs.

• Online advertising which is tracked.

• On screen and on site advertising.

• Quality, fun, relaxed entertainment options for your valued

clients and staff.

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Reach your target audience

• Movie program DL fliers distributed through cafes, community

centres, markets, letterboxing (print run: 40,000)

• Website with ad opportunity (57,500 unique visitors)

• Email campaign to current 10,500 database of attendees from

previous years (136,500 emails over 13 weeks)

• Outdoor posters – 80 Adshel superlite sites at Sydney City

railway stations and across the Lower & Upper North Shore street

network - over 4 weeks; 25 street banners in North Sydney over 10

weeks

• Newspaper advertising – local

• Incentive promotions & partner cross-promotions

• Publicity – media launch, print and online

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Marketing Starlight Cinema

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Naming Partner

Associate

(Product)

Sponsor category Quantities/Exposure $50,000 + GST

$30,000 +

GST

$15,000 +

GST

Promotional materials with logo

Event naming rights over 500,000 viewings yes no product area

Downloadable movie poster 57,500 website visits yes yes yes

DL season program 40,000 distribution yes yes yes

VIP Night Invitations 200 invitees yes back back

Starlight Cinema street banners 20 North Sydney all large no

Adshel Superlites 80 CBD & North Shore yes no no

Website & Emails Naming Partner Associate

Unique branded URL 57,500 website visits yes no noLogo integrated into Starlight Cinema website banner 57,500 website visits yes no no

Logo included under webpage banner on all pages 75,000 views yes yes yes

Logo on e-tickets 7,000 yes yes yes

Online gift certificates 500 purchased yes yes yes

Logo hotlink to your website yes yes yes

Flash advertisement on key website pages 75,000 views yes yes yes

Logo under Starlight Cinema email banner 110,000 emails yes yes yes

Promotion of your product or service in an email 10,500 patrons yes yes yes

Sponsorship Benefits

STARLIGHT CINEMA 2010 SEASON

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Advertising Naming Partner Associate

Logo on local newspaper advertisements 11% of audience yes yes yes

Media Naming Partner Associate

Logo on media releases min 4 per season yes yes text

Acknowledgement in media releases min 4 per season yes yes yes

Naming rights used in media $190 000 media value yes no no

Promotion - Audience Survey Naming Partner Associate

Featured advertisement 10,000 yes negotiable negotiable

Logo inclusion 10,000 yes negotiable negotiable

Own brand-related survey question yes negotiable negotiable

Copy of survey database & responses 1,000 names yes negotiable negotiable

Entertainment Naming Partner Associate

Use of Function Centre for guests 100 - 200 seats 5 nights 2 nights 1 night

Exclusive use of the 'Dining Terrace' for guests 40 seats yes yes yes

General admission tickets 300 100 50Star Class' - deck chairs & drink waiter service 30 seats 30 30 10

Invitation to opening night film and party 200 guests 10 doubles 5 doubles 3 doubles

Ability to purchase extra tickets at reduced price yes yes yes

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Note: sponsorship fee exclusive of GST

On Site Advertising & Signage Naming Partner Associate

1 x 60sec or 2 x 30sec ads at each screening all screenings yes no no

1 x 30sec ad at each screening all screenings not applicable yes Series films

Logo inclusion in on-screen sponsors' thank you all screenings yes yes yesVerbal acknowledgement in pre-film announcements all screenings yes yes yes

Sponsor banners at cinema screen all screenings yes no no

Sponsor banners at venue entry gate all screenings yes no no

Sponsor signage in sponsored area all screenings yes yes yes

Branded boundary fence signs all screenings 4 2 2

Logo on Starlight Cinema sponsor thank you sign all screenings yes yes yes

Additional branding on your promotion evenings yes yes Series films

On site product display, product sampling & promotion season yes Series films

Sponsorship Value $ 500,000 $ 300,000 $ 150,000

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Sponsorship Timeline

Action Date

Confirmation of sponsorship level 5 October

Finalisation of 2009 Starlight Cinema

film program 2 November

Sponsorship fee payment 2 November

Confirm all elements of your sponsorship

and cross-promotion opportunities 2 November

Launch of Starlight Cinema season 17 November

Starlight Cinema website goes live &

tickets on sale 8 December

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Contact Us

High As A Keyte Event Management presents Starlight Cinema

Creating Unforgettable Experiences

PO Box 370 l Balgowlah NSW 2093

Jill Keyte l Managing Director

Pamela Chalmers l Sponsorship Manager l 0422 139 138

Tel: 02 9949 3137

Fax: 02 9949 4437

Email: jill@highasakeyte.com.au l pamela@starlightcinema.com.au

Web: www.starlightcinema.com.au

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