starbucks social media campaign
DESCRIPTION
Starbucks use of Social MediaTRANSCRIPT
- 1. Starbucks Social Media Campaign Starbucks creates an online interactive presence to boost sales in the midst of recession and competition
2. So heres the problem.
- Recession people cutting back
- Companies like McDonalds were offering cheaper coffee
- Sales were sluggish and profit gains were low
- They wanted to spread the word about products through the internet
3. Social Media it UP
- Starbucks creates an interactive way for consumers to engage on Twitter
- Posters would be placed on Starbucks fronts and consumers would race to take the picture and upload it to Twitter first with hash tags #top3percent or #starbucks
4. Keeping that Social Media Strong!
- Starbucks implemented a Foursquare game that would give a $1 discount to those who checked in
- It piggy-backed the Barista Badge game that was already ongoing
- There were also free goodies on Tax day [[promote recycling]] and Free Pastry days promoted on Facebook and Twitter
5. So..Whats the point?
- Through this wave campaign Starbucks hoped to advertise to customers and potential customers in a way that was organic and appealing to their tech savvy interests.
- Also the idea was to create buzz about the products and brand through the internet
6. Well whats the goal?
- The objective of this campaign was to get publicity for their non-coffee products, present new products to the market and appear more green.
7. Did it Work?
- It became the number one consumer brand on Facebook [[over 22.5 million friends during campaign it had 3.6 million]] Their Twitter followers reached over 1.5 million
- On Facebook events over 600,000 people attended free pastry day and Starbucks nutrition landed in Googles100 top search trends.
8. Thinking Back.
- By embracing social media and creating an environment that was both engaging and interactive Starbucks was able to create a place in the online community.
- They successfully established a reputation and connection with its consumers.
9. Thank you