starbucks situation analysis
DESCRIPTION
This is the situation analysis for our Starbucks campaignTRANSCRIPT
SITUATION ANALYSIS
FRAPPUCCINOSTARBUCKS
COURTNEY HOFFMANN
RACHEL O’BRIEN
KATELYN YOUNGBLOOD
STARBUCKS COMPANY OVERVIEW
STARBUCKS MISSION“Our mission: to inspire and nurture the human spirit – one per-‐
-‐
-‐
HISTORY & INDUSTRY TRENDS
TIMELINE OF ORIGINAL STARBUCKS FRAPPUCCINO
-‐
-‐
COMPETITIVE ANALYSIS
-‐
-‐
-‐
-‐
-‐
-‐
-‐
-‐
-‐
CONSUMER ANALYSIS
•
•
•
-‐
-‐
•
•
BRAND ANALYSIS
COMPANY BRANDING•
Our mission: to inspire and nurture the human spirit – one person, one
•
•
•
•
•
MEDIA USAGE ANALYSIS
-‐
-‐
-‐
-‐
-‐
-‐
-‐
OVERALL MARKETING CONCEPT
-‐
-‐
-‐
-‐
CATEGORY CREATIVE ANALYSIS
RECENT ADS
“Smooth
campaign,
PUBLIC OPINION & STAKEHOLDER ANALYSIS
STARBUCKS’ STAKEHOLDER ANALYSIS
LIABILITIES, SUBSIDIARIES, AND PARTNERS• -‐
•
•
•
•
• -‐
•
•
• -‐
•
•
•
•
•
•
•
•
•
•
• -‐
•
•
•
•
•
•
•
PUBLIC OPINION & STAKEHOLDER ANALYSIS
PUBLIC OPINION
has used to expand and maintain their
-‐
-‐
-‐
-‐
-‐
-‐
-‐
-‐
-‐
-‐
-‐
-‐
-‐
PUBLIC OPINION & STAKEHOLDER ANALYSIS
PUBLIC RELATIONS & PROMOTIONAL EFFORTS
PUBLIC OPINION & STAKEHOLDER ANALYSIS
S.W.O.T. ANALYSIS
-‐
-‐