starbucks on the go!
Post on 17-Jul-2015
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_x0013_Starbucks ON THE GO!
Starbucks ON THE GO!
All of your Starbucks worries, solved by one simple service
The big idea
Convenience for all of our specialty Starbucks lovers, that carry a busy lifestyle
Order a drink by call or click!
Drink delivered to wherever you are!
Year round time frame
Promotions and advertisements through social media
TV, Facebook, Radio
Including our community
Goals of the campaign
Reach out to our fellow Starbucks drinkers
Offer a special service
Selling more products
Make the lives easier for morning Starbucks drinkers
Easy way to promote how great Starbucks truly is
Young/Mid-age working class
Men/women: AGE: 25 50
Working class with children
Early morning, busy parents
Research from Google Adwords
Busy lifestyle, limited time in the morning, small children, children to get off to school
Key performance indicators
Terms of Sales
Call/Click online to place order
Social Media tracking
Facebook likes, twitter follows, instagram posts/tags
Blog comments and viewers
Tools & tactics
Promotion via Social media
Twitter, Facebook, Instagram, blogging, etc.
Blog experiences posted
TV air time, commercials
Radio time, commercials
App to the Smartphones
Very simple, yet will include many costs
Costs of service:
Stickers and signs for cars
Use of outreach will be implemented
Designing of logos and advertisements by local art students
Winner will be announced
Use of logo on all advertisements
Other art contests for our service
Resume builders for art major students
Convenience to the Starbucks drinking world
Great marketing campaign, that will be successful!