starbrands // built to shine: strategia marki - jak budujemy markę? brand strategy - how do we...
DESCRIPTION
A short presentation about us (The Brand Marriage Company) and our approach to brand strategy and building brands, our portfolio and methodology called Brand Marriage System. Krótka prezentacja o nas, naszemu podejściu do budowy silnych marek i biznesów, naszej metodologii Brand Marriage i portfolio.TRANSCRIPT
STARBRANDS—About Us
© Starbrands / 2013
About Us
© Starbrands / 2013
We are a leading strategic innovation, design and brand communication company.
We help clients to build strong {admired + loved} brands thanks to our core competencies:> thorough analytical approach and tools
-Brand*Marriage Model-Brand*Seduction Matrix-CBBE Model
> strategic brand thinking> strategic creativity
Who we are
© Starbrands / 2013
We are strategic practitioners who worked for various well known and established clients and brands in Poland and in Europe.
Who we are
About Us
About Us We analyse market, competition, consumers, shoppers, client`s brand and its type and strenght of relation with its target group.
Based on that, we gather consumer and shopper insights and devise successful brand strategy.
Then, we help to implement it designing thrilling user experience such as logo, packaging, website, POS materials, press/outdoor advertising.
© Starbrands / 2013
How we work
© Starbrands / 2013
We believe that all brands are born equal and like people, brands, have souls and are judged by their:
>physical appearance>values and lifestyle>personality>words and behaviour
Like people, they form different types of relationships with customers:
> acquittances> friendships> flings> marriages
of different strength & longevity.
Our approach
About Us
About Us
© Starbrands / 2013
Therefore, we carefully and thoroughly investigate type & strenght of brand-consumer relationship, typical ways brands seduces consumers in analysed category, image of ideal partner and benefits expected from relationship.
Our approach
Does your brand know how to dance with its core consumers?
STARBRANDS—Our Services
© Starbrands / 2013
Our Services
© Starbrands / 2013
How can we help you
Our Services
© Starbrands / 2013
We conduct a consumer & shopper marketing studies and develop brand & shopper strategies.
We design brands and their identification & advertising materials (logos, packagings, websites, sales folders, posters, etc).
We help brands to communicate with consumers in Internet and social media.
We develop new products, services and brand concepts.
We develop and implement consumer promotions, loyalty & motivational programs for Retailers, Wholesalers & Sales Reps.
How can we help you
STARBRANDS—Case study
© Starbrands / 2013
Case study
Grant`s brand
Challenge
Grant`s brand
Case study
We conducted analysis
Grant`s brand
Case study
We devised brand strategy
Grant`s brand
We developed brand communication strategy
Case study
Grant`s brand
We prepared communication materials
Case study
STARBRANDS—Portfolio
© Starbrands / 2013
Portfolio
Example 01
Preparation of brand identity and
communication strategy for the
Welsh Language Commissioner
Portfolio
Example 01
Preparation of brand identity and
communication strategy for the
Welsh Language Commissioner
Portfolio
Example 01
Preparation of brand identity and
communication strategy for the
Welsh Language Commissioner
Portfolio
Example 01
Preparation of brand identity and
communication strategy for the
Welsh Language Commissioner
Portfolio
Example 02
Preparation of branding for the
CWMNI DA brand
Portfolio
Example 02
Preparation of branding for the
CWMNI DA brand
Portfolio
Example 02
Preparation of branding for the
CWMNI DA brand
Portfolio
Example 03
Preparation of the communication
strategy and branding for the
Gofal brand
Portfolio
Example 03
Preparation of the communication
strategy and branding for the
Gofal brand
Portfolio
Example 03
Preparation of the communication
strategy and branding for the
Gofal brand
Portfolio
Example 04
Preparation of the brand identity
concept and materials for the
Macsen brand
Portfolio
Example 04
Preparation of the brand identity
concept and materials for the
Macsen brand
Portfolio
Example 05
Preparation of brand identity and
communication strategy for the
National Youth Arts Wales
Portfolio
Example 05
Preparation of brand identity and
communication strategy for the
National Youth Arts Wales
Confidentiality note
The contents of this document are strictly confidential and are intended solely for the addressee(s). All the information presented in this document and all its attachements are intellectaul and legal property of the STARBRANDS agency and thus can not be changed, modified, distributed or copied in any form, without a written permission of the STARBRANDS agency. Unauthorised disclosure and/or use of information contained in this document may result in civil and criminal liability.
© Starbrands / 2013
Thank youwww.starbrandsagency.com