star trek marketing activities
TRANSCRIPT
• Starring Chris Pine and Zackery Quinto.
• Directed by J J Abrams
• Produced by J J Abrams and Damon Lindelof
• Distributed by Paramount Pictures
• Budget: $150 million
• Box office: $385.7 million
• The first teaser trailer was released in Jan 2008
• “This is not your father’s star trek”
• “ I’m not a Star Trek fan”
• Expandable 728*90 ad featured 360 degree revolving
recreation of The Enterprise.
• Visual and audio effects.
• The release date was moved for better promotional
activities
• Avatar Labs, Hollywood’s most successful movie
marketing agencies.
• Take over of MTV and VH1 website
• The contents of the website being sucked into warp wake
of the enterprise.
• Attract younger generations.
• Paramount lined up 80 partners around the world.
• Marketing partners spent $100 million to run a worldwide
campaign to promote the sequel.
• Major partners are Microsoft, Acer, Mazda, Esurance and
Budweiser.
• It’s a first time Acer and Microsoft have promoted a
movie.
• Microsoft added ‘Klingon’ language to the Bing online
language translator.
• Star trek app was also released for windows devices.
• Released Star Trek game for Xbox 360 and windows PC.
• Significant advertisement was also done in MSN website
• A car insurance company
• Conducted a contest and winners
were sent to U.S Premiere show of
the movie.
• Cash prize of $2500
• Also we can download posters,
behind the scene videos etc.
• Cadbury- Crunchie blast ice cream- U.K
• Fisherman’s Friend- candy brand-
Germany
• Celio- Clothing Brand-France
• JiteHinro- Beer- Korea
• Want want snacks- China
• Huawei- Mobile brand- Australia
• Burger King- Singapore, Malaysia and
Taiwan
• KFC-Mexico and carribbean
• Blinkbox- online movie streaming service provider.
• Scott Penrose was hired to create a model of Transporter