The Times Of India - Delhi, 11/4/2019 Cropped page Page: S3

MONDAY 4 NOVEMBER 2019 DELHI TIMES, THE TIMES OF INDIA 3

A PL Apollo launched its new sustainability ini-tiative – Steel for Green – at an event held at aGurgaon hotel on November 2. In recent

years, the brand has claimed to have taken majorsteps to contribute to a more sustainable planet andthis event communicated this agenda both to mem-bers within the company and to the outside world.

The brand stated that it is moving towardsthis push for sustainability in an even big-ger manner with its Steel for Green ini-tiative and the event communicated thisstrategic shift throughout the com-pany.Dealers from across the coun-try were present at the event,alongwith brand officials across the hier-archy as well as important celebri-ties associated with the brand.

The event saw the participationof Karisma Kapoor,Chunky Pan-day, Neha Dhupia and Govinda,who felicitated the dealers and oth-er guests at the event. The event

also featured scintillating per-formances by Coke Studio and Ur-vashi Rautela.

The brand has been pushing formass adoption of steel products in-stead of wood, especially when itcomes to everyday items within our

homes. So whether it’s steelChaukhat, which serves

as a replacement for thewooden chaukhat out-side a house, or thesteel handrails thatsubstitute woodenhandrails on stair-cases, their productshave been constant-ly pushing the en-velope.

The brand stat-ed that not only issteel a longer last-

ing and durable material (it is far more resistant tofires, termites, etc.) than wood, but it is also far betterfor the environment. By encouraging the adoption ofsteel products vis-a-vis wood, the company is directlycontributing to a reduction in the felling of trees anda smaller environmental footprint.

The countrywide Steel for Green campaign includesthe launch of a new TVC with none other than AmitabhBachchan, along with a TVC for the Chaukhat, as wellas hoardings across the country and substantial printmedia coverage.

Sanjay Gupta, CMD, APL Apollo, remarked, “Intoday’s day and age, every company has to think longand hard about how they are contributing to mak-ing this world greener. We’ve been committed towardssustainable growth for a while now and our Steel forGreen initiative is going to take this to the next lev-el. As we embark on this journey, this event helpedus ensure that all our stakeholders – whether it’s ouremployees, our dealers, our brand ambassadors, orthe public at large – are aligned to our mission goingforward.”

(L-R) Sanjay Gupta, Karisma Kapoor and Chunky Panday

Pics: Ranjit Kumar

T he students of Bennett University (BU) celebrated Halloween with a bashthemed ‘Met Gala: The Witch Hour’. Halloween-themed gaming stalls, in-cluding bloody pong, magic potion, fear box and build the castle were set

up at the venue. A power-packed performance by Verve, the dance club of BU, gotthe crowd grooving and DJ Vishal kept the students dancing to his beats. Sil-houette, the art club of BU, gave students a ghastly makeover.

Bats and jack-o-lanterns hanging from the tress,dismembered dolls,mummiesand bodies added to the eerie vibe. “It was so much fun. The food was good andthe games were interactive, I really enjoyed the event,” said Akshita Chaplot, afirst-year student of BA-JMC. Paridhi Gupta, Joint Secretary of Pulse, theevent management club of BU, added, “It took weeks of preparation and plan-ning but it was totally worth it. Organising the most ‘spooktac-ular’ night of the year was an amazing experience.”

— Riti Ghai, first-year student, BA-JMC, BU

MASKED: Aakarsh Dogra, Pavan C Raj and Aryan Goel

A night of spooky funat Bennett University

The graveyardwas one of thehighlights ofthe event

Pics: Bennett University students

THE DEVIL GANG: (L-R) Sameer,Adarsh, Shaaz, Sagar and Kartikey

MANYFACES OF EVIL

Niharika.Lal@timesgroup.com

T he 50th International Film Festival ofIndia (IFFI) will pay tribute toAmitabh Bachchan, this year’s

Dadasaheb Phalke award winner, by organ-ising special screening of his films. For theretrospective,Bachchan has selected six films– Black (2005), Deewar (1975), Piku (2015),Sholay (1975), Badla (2019) and Paa (2009) –which will be screened at different venues.

A special section of the fesival has beendedicated to Bachchan, wherein his fans willbe able to watch a selection of his old andnew films. To accommodate all the moviebuffs, multiple screenings of these films havebeen planned.

A source says, “Amitabh Bachchan haspicked six films for IFFI, each one for a spe-cial reason.These movies include iconic filmslike Sholay and Deewar to this year’s releaseBadla.While Sholay was a masterpiece,whichstarted a different genre of cinema, Piku isone of the best films of recent times.”

Every year, for Dadasaheb Phalke awardwinner’s retrospective, the award winner isasked to pick the films that he or she wantsto be screened at IFFI. The source adds, “Theidea is that when the fans watch these films,they should know that their hero wants themto see this film and he selected it for them.”

The I&B officials have not yet confirmedwhether Bachchan himself will be inaugu-rating the retrospective or be present duringthe screenings or not.

Sustainability initiative sees astar-studded launch in Gurgaon

DELHI IS TALKING ABOUT

Neha Dhupia and Govinda (below) felicitated dealers and other guests at the Steel for Green launch. (Right) Urvashi Rautela performed at the event

PIKU: 2015 BADLA: 2019

PAA: 2009BLACK: 2005

SHOLAY: 1975

DEEWAR: 1975

BU has beenorganising

various extracurricular

activities forits students.

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Sholay, Black and Piku amongsix films Amitabh Bachchanpicked to be screened at IFFI

BIG B’S SELECTION

Amitabh Bachchan won the prestigiousDadasaheb Phalke award this year >>

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