star bucks presentation

7/28/2019 star bucks presentation

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CEO OF STAR BUCKS


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CEO OF STARBUCKS


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About Howard Schultz

Born in Brooklyn, New YorkGrew up in the housing projects of Canarsie

Chairman of Starbucks

Lives in Seattle, Washington


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A football scholarship took Schultz to Northern

Michigan University, where he earned a degree in

communications, then to University of Colorado-

Boulder where he earned his BA. His major incommunications has helped him accomplish other

positions such as: Board of DreamWorks

Animation and Chairman of Basketball Club of

Seattle.


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Gerald Baldwin, Gordon Bowker, and Ziev Sieglopened a small coffee shop in Seattles Pike PlaceMarket in 1971 with the investment of $6350

Howard Schultz Joined the Starbucks marketingteam in September 1982

Originally Schultz was the vice president and G.M ofstylish kitchen equipment coffee maker in U.S

In 1982 Schultz wanted to join Starbucks but theowners have refused it.

History of Starbucks


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But finally Mr. Jerry Baldwin had given Schultz theopportunity to join Starbucks and they trained him about thesecret behind the Top quality, Fresh roasted, Whole bean

coffee.

Schultz have Traveled to Italy and became interested in theespresso bars and tried to bring it to America

Schultz suggested that to open espresso bars as the part ofStarbucks but the owners does not accepted. So he left the

company

LIFE IN STARBUCKS


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Schultz started his own espresso bars bythe name Il Giornale Venture in April1986

WORKER BECOMES OWNER


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HOWARDS NEW STARBUCKS

Starbucks struck in heavy losses so thefounders planned to sell it

Founders sold the company to Shultz

By his introduction itself he has introduced thestrategy of making the work people in the decisionmaking process and that he would be open and

honest with them


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A football scholarship to Northern Michigan University was his

ticket out and finishing his graduation.

He worked a variety of jobs until he became manager of U.S.

operations for Hammarplast, a small Swedish kitchenware importer.

He is now married with two children, ages 18 and 15. Schultz

never dreamed he would preside over a business stretching fromSeattle to Shanghai.

PERSONAL LIFE


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Characteristics

The characteristics

that made HowardSchultz successful

were:

- Perseverance

- Hard Work

- Passion for Coffee


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Interests

CoffeeFootballMoney


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In 1998, Schultz was awarded the "Israel 50thAnniversary Tribute Award" from the Jerusalem Fundof Aish Ha-Torah for "playing a key role in promotinga close alliance between the United States and Israel".

In 1999, Schultz was awarded the "NationalLeadership Award" for philanthropic and educationalefforts to battle AIDS.

The recipient of the 2004 International DistinguishedEntrepreneur Award, presented to him from the

University of Manitoba for his outstanding success andcommendable conduct of Starbucks.
http://en.wikipedia.org/wiki/Jerusalem_Fund_of_Aish_Ha-Torahhttp://en.wikipedia.org/wiki/Jerusalem_Fund_of_Aish_Ha-Torahhttp://en.wikipedia.org/wiki/Jerusalem_Fund_of_Aish_Ha-Torahhttp://en.wikipedia.org/wiki/Jerusalem_Fund_of_Aish_Ha-Torahhttp://en.wikipedia.org/wiki/Jerusalem_Fund_of_Aish_Ha-Torahhttp://en.wikipedia.org/wiki/Jerusalem_Fund_of_Aish_Ha-Torahhttp://en.wikipedia.org/wiki/Jerusalem_Fund_of_Aish_Ha-Torahhttp://en.wikipedia.org/wiki/Jerusalem_Fund_of_Aish_Ha-Torahhttp://en.wikipedia.org/wiki/Jerusalem_Fund_of_Aish_Ha-Torah


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In 2007 he received the FIRST Responsible Capitalism

Award.

On March 29, 2007, Schultz accepted the Rev.

Theodore M. Hesburgh, C.S.C., Award for Ethics in

Business at the Mendoza College of Business at the

University of Notre Dame. The same night, he

delivered the Frank Cahill Lecture in Business Ethics.
http://en.wikipedia.org/wiki/First_Magazine_Limitedhttp://en.wikipedia.org/wiki/Mendoza_College_of_Businesshttp://en.wikipedia.org/wiki/Mendoza_College_of_Businesshttp://en.wikipedia.org/wiki/First_Magazine_Limited


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Starbucks Corporation


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Type Public company

Traded as NASDAQ: SBUX

NASDAQ-100 Component

Industry RestaurantsRetail coffee and tea

Retail beverages

Entertainment

Founded Pike Place Market in Seattle,

Washington (March 30, 1971)

Founder(s) Jerry Baldwin

Gordon Bowker

Zev Siegl

Headquarters Seattle, Washington, U.S.Number of locations 17,009 (FY 2010)

[1]

Area served 50 countries

Key people Howard Schultz

(Chairman, President and CEO)
http://en.wikipedia.org/wiki/Ticker_symbolhttp://en.wikipedia.org/wiki/Ticker_symbolhttp://en.wikipedia.org/wiki/NASDAQhttp://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=SBUX&selected=SBUXhttp://en.wikipedia.org/wiki/NASDAQ-100http://en.wikipedia.org/wiki/NASDAQ-100http://en.wikipedia.org/wiki/NASDAQ-100http://en.wikipedia.org/wiki/NASDAQ-100http://en.wikipedia.org/wiki/Retailhttp://en.wikipedia.org/wiki/Jerry_Baldwinhttp://en.wikipedia.org/wiki/Gordon_Bowkerhttp://en.wikipedia.org/wiki/Gordon_Bowkerhttp://en.wikipedia.org/wiki/Zev_Sieglhttp://en.wikipedia.org/wiki/Seattlehttp://en.wikipedia.org/wiki/Starbuckshttp://en.wikipedia.org/wiki/Howard_Schultzhttp://en.wikipedia.org/wiki/Howard_Schultzhttp://en.wikipedia.org/wiki/Starbuckshttp://en.wikipedia.org/wiki/Seattlehttp://en.wikipedia.org/wiki/Zev_Sieglhttp://en.wikipedia.org/wiki/Zev_Sieglhttp://en.wikipedia.org/wiki/Gordon_Bowkerhttp://en.wikipedia.org/wiki/Gordon_Bowkerhttp://en.wikipedia.org/wiki/Jerry_Baldwinhttp://en.wikipedia.org/wiki/Seattlehttp://en.wikipedia.org/wiki/Pike_Place_Markethttp://en.wikipedia.org/wiki/Retailhttp://en.wikipedia.org/wiki/NASDAQ-100http://en.wikipedia.org/wiki/NASDAQ-100http://en.wikipedia.org/wiki/NASDAQ-100http://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=SBUX&selected=SBUXhttp://en.wikipedia.org/wiki/NASDAQhttp://en.wikipedia.org/wiki/Ticker_symbolhttp://en.wikipedia.org/wiki/Types_of_business_entity


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Products Whole bean coffee

Boxed tea

Made-to-order beverages

Bottled beverages

Baked goods

Merchandise

Frappuccino beveragesSmoothies

Services Coffee

R US$ 10 71 billi (FY 2010)
http://en.wikipedia.org/wiki/Bakinghttp://en.wikipedia.org/wiki/Merchandisehttp://en.wikipedia.org/wiki/Frappuccinohttp://en.wikipedia.org/wiki/Frappuccinohttp://en.wikipedia.org/wiki/Smoothieshttp://en.wikipedia.org/wiki/Smoothieshttp://en.wikipedia.org/wiki/Frappuccinohttp://en.wikipedia.org/wiki/Frappuccinohttp://en.wikipedia.org/wiki/Frappuccinohttp://en.wikipedia.org/wiki/Merchandisehttp://en.wikipedia.org/wiki/Baking


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Revenue US$ 10.71 billion (FY 2010)

Operating income US$ 1.42 billion (FY 2010)[1]

Net income US$ 945.6 million (FY 2010)[1]

Total assets US$ 6.38 billion (FY 2010)[1]

Total equity US$ 3.68 billion (FY 2010)[1]

Employees 137,000 (2010)[2]

Subsidiaries Starbucks Coffee CompanyTazo Tea Company

Seattle's Best CoffeeTorrefazione ItaliaHear MusicEthos Water

Website Starbucks.co
http://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Starbuckshttp://en.wikipedia.org/wiki/Equity_(finance)http://en.wikipedia.org/wiki/Starbuckshttp://en.wikipedia.org/wiki/Subsidiaryhttp://en.wikipedia.org/wiki/Tazohttp://en.wikipedia.org/wiki/Seattle's_Best_Coffeehttp://en.wikipedia.org/wiki/Seattle's_Best_Coffeehttp://en.wikipedia.org/wiki/Torrefazione_Italiahttp://en.wikipedia.org/wiki/Hear_Musichttp://en.wikipedia.org/wiki/Ethos_waterhttp://en.wikipedia.org/wiki/Ethos_waterhttp://www.starbucks.com/http://en.wikipedia.org/wiki/Ethos_waterhttp://en.wikipedia.org/wiki/Hear_Musichttp://en.wikipedia.org/wiki/Torrefazione_Italiahttp://en.wikipedia.org/wiki/Torrefazione_Italiahttp://en.wikipedia.org/wiki/Torrefazione_Italiahttp://en.wikipedia.org/wiki/Seattle's_Best_Coffeehttp://en.wikipedia.org/wiki/Tazohttp://en.wikipedia.org/wiki/Tazohttp://en.wikipedia.org/wiki/Tazohttp://en.wikipedia.org/wiki/Subsidiaryhttp://en.wikipedia.org/wiki/Starbuckshttp://en.wikipedia.org/wiki/Starbuckshttp://en.wikipedia.org/wiki/Equity_(finance)http://en.wikipedia.org/wiki/Starbuckshttp://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/Starbuckshttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Starbuckshttp://en.wikipedia.org/wiki/Earnings_before_interest_and_taxes


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Starbucks Corporation is an international coffee and coffeehouse

chain based in Seattle, Washington.

Starbucks is the largest coffeehouse company in the world,]

with 17,009stores in 50 countries, including over 11,000 in the United States, over

1,000 in Canada, over 700 in the United Kingdom, and over 150

in Turkey

From Starbucks' founding in later forms in Seattle as a local coffee

bean roaster and retailer,

the company has expanded rapidly.

In the 1990s, Starbucks was opening a new store every workday, a pace

that continued into the 2000s.
http://en.wikipedia.org/wiki/Starbuckshttp://en.wikipedia.org/wiki/Starbucks


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The company was formed by three college

students who created the

Starbucks name and logo after discovering classic,

nautical characters in

literature and art. The two-tailed siren depicted on

the logo is a

creature of strength and power, and is common in

medieval adventure tales


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Starbucks provides: high end coffee and tea

products (drinks like mocha grandes and Tazo tea),

music, and they now produce movies.

Most cost around 4 dollars Successful because the coffee tastes good. Its also

somewhat of a status symbol to drink it.

Lots of different flavors of coffee. There are also

different coffees for different times of year.


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Thriving music bussiness

Stores will soon offer itunes

Movies are a hit

Akeelah and the Bee, Arctic TaleMusic and movies sell at normal prices but account for a

relatively large portion of the companys revenue

Movies are uplifting and cheerful family movies


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Restaurant experiment

In 1999, Starbucks experimented with eateries in the San

Francisco Bay area through a restaurant chain called Circadia.

5] These restaurants were soon "outed" as Starbucks

establishments and converted to Starbucks cafes.

Store closures

In 2003 Starbucks closed all six of its locations in Israel,

citing "on-going operational challenges" and a difficult

business environment
http://en.wikipedia.org/wiki/Starbuckshttp://en.wikipedia.org/wiki/Starbuckshttp://en.wikipedia.org/wiki/Starbucks


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Recycling

Starbucks cups were originally made using plastic No.1

(polyethylene terephthalate, PETE) but were changed to plastic

No.5 (polypropylene, PP).

The former type of plastic can be recycled in most regions of

the U.S. whereas the latter cannot.

ENVIROMENTAL VIEW


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Starbucks is considering using biodegradable materialinstead of plastic to line the cups, and is testing

composting of the existing cups.

The exception to this is stores in Winnipeg, Manitoba,

Canada, where paper cups are recycled to a local

company called "Wriggler's Wranch", where they arecomposted.

Process of recycling


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The majority of Starbucks stores do not have recycling

bins; only 1/3 of company-owned stores recycled any

materials in 2007,[100] however improvements have sincebeen made and recycling bins are popping up in more stores

(the only thing hindering Starbucks' ability to have bins in

every store is the lack of facilities for storage and collection

of recycling in certain areas

Allen Hershkowitz of theNatural Resources Defense

Council says that Starbucks claimed they were using only

10% recycled material partly because the recycled materialcosts more


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Coffee quality

The March 2007 issue of Consumer Reports of American

fast-food chain coffee called McDonalds Premium Roast

coffee to be "cheapest and best",beating Starbucks, BurgerKing and Dunkin Donuts coffee.

The magazine called Starbucks coffee "strong, but burnt and

bitter enough to make your eyes water instead of open".

Wasting waterA British newspaper reported that Starbucks was wasting

millions of liters of water daily, through a policy that

mandated a constantly running tap in each store worldwide.

Starbucks claimed the "dipper well" with the running tap

was there for sanitary reasons.This dipper well has since been removed from most stores

worldwide in favor of a model that does not require constantly

running water.[162]


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Name Measurement Notes

Short8 US fluidounces (240 ml

Smaller of the twooriginal sizes

Tall 12 US fl oz (350 mL)Larger of the twooriginal sizes

Grande 16 US fl oz (470 mL)Italian/Spanish/Portuguese for large

Venti20 US fl oz (590 mL),24 US fl oz (710 mL)

Italian for twenty

Trenta 31 US fl oz (920 mL) Italian for thirty

Cup sizes
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Partnership with MSNBC

Starting on June 1, 2009, the MSNBC morningnews programMorning Joe has been presented as

"brewed by Starbucks" and the show's logo

changed to include the company logo.

Although the hosts have previously consumed

Starbucks coffee on air "for free" in the words of

MSNBC president Phil Griffin it was not paid

placement at that time.

The move was met with mixed reactions from

rival news organizations, viewed as both a cleverpartnership in an economic downturn and a

compromise of journalistic standards.


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Partnership with Apple

Starbucks has agreed to a partnership

with Apple to collaborate on selling music as partof the "coffeehouse experience".

In October 2006, Apple added a Starbucks

Entertainment area to the iTunes Store selling

music similar to that played in Starbucks stores.

In 2002, they produced a Starbucks opera album,

featuring artists such as Luciano Pavarotti, followed in

March 2007 by the hit CD "Memory Almost Full"

by Paul McCartney making McCartney the first artistsigned to New Hear Music Label sold in Starbucks

outlets. Its inaugural release was a big non-coffee

event for Starbucks the first quarter of 2007.

MUSIC FLIM AND TELEVISION


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AWARDS

US magazine said STARBUCKS win BEST COFFEE award

voted by customers

Starbucks convenes global leaders to advance recyclingactivities


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Good quality and service win the customersheart

Hard work and focus give the success


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star bucks presentation

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