STANFORD U-VENTURE-LAB: CRASH COURSE IN CREATIVITY

ARE YOU PAYING ATTENTION? OBSERVATION LAB

STANFORD U-VENTURE-LAB: CRASH COURSE IN CREATIVITY

ARE YOU PAYING ATTENTION? OBSERVATION LAB

Insight: • Stores carry a lot of

inventory, maybe long sale cycle to move products

• Most brand name items are easier to find, premium space

• Uniforms are mostly in big box stores, perhaps try to drive culture and teamwork

• Younger customers tend to stay longer in the stores

Observation: • Bright colors-attention grabbing• Sales items are either upfront or

in the back• Pleasant environments, good

upbeat music• Items are theme driven such as

holloween, Christmas etc• Most products are accessible that

you can reach• Most employees are young• Products are arranged by

categories or demographic