stand-out strategies: marketing tactics that deliver on differentiation moderator: ken baris –...
TRANSCRIPT
- Slide 1
- Stand-out Strategies: Marketing Tactics that Deliver on Differentiation Moderator: Ken Baris President, Jordan Baris REALTORS Panelists: Charlie Young President & CEO, ERA Real Estate Thad Wong Co-founder, @properties Jennifer Marchetti Senior Vice President, Marketing & Communications, Better Homes and Gardens Real Estate Alon Chaver Vice President of Industry Services, Trulia
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- zz Building Your Brand Leveraging Your Agents and Your Listings to Build Your Brand Alon Chaver, VP Industry Services @truliaindustry trulia.com/industry
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- z Every customer touch-point is an opportunity to showcase your brand and drive business.
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- z Your agents and your listings are your brand ambassadors. Every touch point is an opportunity. Make each count.
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- z Case Study
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- z Do you expect your agents to be professional? Complete profiles get 20X more views on Trulia.
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- z More than 50,000 agents promote the RE/MAX brand on Trulia.
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- z Branded lead emails reinforce your brand with your agents.
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- z Your listings, like your yard signs, represent your brand.
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- z Trulias data infrastructure is state of the art, processing data in near real-time.
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- z Fresh, accurate listings generate the most brand impressions and leads.
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- z Brand matters. Make every agent and listing impression count.
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- zz Thank You Alon Chaver, VP Industry Services [email protected] @truliaindustry trulia.com/industry