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Stan Smith CEO Pushing Social PushingSocial.com @pushingsocial

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Stan Smith CEO Pushing Social PushingSocial.com

@pushingsocial

EDUCATE &

NURTUREVS

POST &

SHOUT

POST & SHOUT How It Works

STEP #1 Create Blog Post

STEP #2 Shout it from the social mountaintops

POST & SHOUTAdvantages

QuickEfficient (Automation)

DISADVANTAGES

Low ClickthroughDifficult to cut through clutter

Little 2-Way Dialogue

EDUCATE & NURTURE

#1Understand User Needs

#2Use Educational Content to Enhance Experience

#3Nurture Before, During, and After Experience

How Educate and Nurture Works

FACEBOOKPrimary storytelling vehicle

Mobile Visual

FACEBOOK

Must make connection before the visit

Advertising is the best way to reach your

audience

Customer Service monitoring

Promote vision and values

Alternate communications route

Leisure Professional

TWITTER

Real-time news and event ticker

TWITTER

Hashtags work in limited circumstances

Dining and transportation

Customer Service

Leisure Professional

Excellent channel for press and citizen

journalists

Customer Service

LinkedInBusiness and Non-Profit Channel

LinkedInSpecialized industry groups and business

audiences

Growing platform for publishing long-form content

PINTEREST / INSTAGRAMWow Moments

Leisure Specific Demographic: FemaleTech Savvy: Used during visit

Not Tech Savvy: Used immediately after visit

Educate and Nurture Playbook

IdentifyandUnderstand

Users

EnhanceExperience

ExtendExperience

IDENTIFY & UNDERSTAND USERS

Identify&Understand

Users

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Identify Ideal User and Build Persona

Elements Objectives Obstacles

Fears Needs

Your Solution

IDENTIFY PROSPECTIVE USERSPERSONA

IDENTIFY PROSPECTIVE USERSBLOG & WEBSITE

Free Information Download “Handraiser Magnets”

Build Lookalike AudiencesSite visitorsSubscribers

Customer/Clients

IDENTIFY PROSPECTIVE USERSFACEBOOK / TWITTER / LINKED

Advertise top content to

custom lookalike audience

Trigger email messages based on:Visit / Usage Timeframe

TriggerReason

30 Days14 Days> 7 Days

ComplianceCouples Getaway

Relocation

IDENTIFY PROSPECTIVE USERSTRIGGERED EMAIL

ENHANCE EXPERIENCE

Create “bread-and-butter” content Driving routes from the airport to the city

Transportation TipsCustom Itineraries

Dining Options (Allergy-friendly, Kid Friendly)Member promotions

Weather Tips

ENHANCE EXPERIENCE

EnhanceExperience

ENHANCE EXPERIENCE Twitter

Leisure ProfessionalLink to blog posts

Use photosHeavy-up post linking during travel season

Promote partners

Use for media outreach

Share complementary resources

Promote partners

EXTEND EXPERIENCE

ExtendExperience

EXTEND EXPERIENCE

Incentivize Photo Sharing

Use visitor generated photos in blog content

Assemble photos in themed Facebook

Albums

Leisure ProfessionalFollow-up email to

customers with additional information

GET MORE

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www.PushingSocial.com/medcFollow on Twitter: @pushingsocial