CSSD – Business Canvas Model

“Graduates into Business” Accelerator

The Challenge

Can we design a Theatre Business that is financially feasible and viable.

So can we make it happen..

We assembled a group of stakeholders from CSSD to use a Business Canvas Model to sketch out a business model for a solution to the challenge…

What’s the Canvas Model for…• Public display of your teams initial insights- allows others to

engage … “leading to Cognitive Participation” and buy-in.• Every insight is a “hypothesis” that must be able to be tested and

challenged…• Understanding how things fit and cohere…• Understand your scope for agency.. the things you can do and

can’t do to make your business successful. • Identify unknowns and risks.. “How to fail fast”• Identify and Map out previously “Unseen Opportunities” • Devising tests and collect evidence that proves the business

model…• Structures your business and helps to devise a roadmap.

From Space to Model

Space = More Model = less

See Steve Blank, Four Steps to the Epiphany

New Start-up Model

What do Customers want.

• http://www.businessmodelgeneration.com/downloads/value_proposition_designer_draft.pdf

The Value Proposition

The Show• List all the features of the show• List all the “pay-offs” that the audience

can expect- “The Pull” • Define the “Anchor”? – What people are

going to compare your show against. • List all the reasons why the audience will

choose your show rather than the alternatives- The differentiators

• Why now- What is propelling people to choose to come to your show now.

All Assumptions to be tested

Whose the Customer..

• Segment by type..• Segment by present

behaviour…• Segment by likelihood

to use/ buy…• Segment by need/ job

to be done…• Segment by ability to

reach…

Channels- How do we reach our audience?

• Pull or Push ?

• Method is not Message?

• Buying Customers…

• AAARR…. What’s you funnel?

Customer Relationship = Growth

Retention+

Referral=

Lower Acquisition cost=

Less Risk=

Increased Chance of success

Key Resources

If we have very little money so can we reduce the cost by using/leveraging…

Key Partners

“ For a start-up acquiring key partners is the horse before the

cart…”

Who, Why, How

Key Activities

• What do you need to do to get this business …

– Tested– Launched

…What next..?

• Play & Experiment

• Test out Assumptions

• Design an MVP..

• Develop roadmap and budget