Jan 2014

Staffing IndustryAnalytics Offering

Jul 2014

Predictive Real Time Intuitive

Contents

• About Ma Foi Analytics• Evolving Trends in Staffing Industry• Our Staffing Analytics Offering• Our Team

About Ma Foi Analytics

Ma Foi Analytics – Organization Overview

Data Agnostic. Method Agnostic. Outcome Driven.

Owns a Proprietary in-house Big Data platform for creating customized apps and

analytically powered solutions

Ma Foi Analytics is a data centric insights advisory firm, which is looking to build outcome oriented business solutions by combining capabilities in data sciences (analytics, research) & Big Data Technology ,to help organizations build good strategies , and execute them better.

Promoted by serial entrepreneurs Mr. K Pandiarajan, Mrs. Latha Rajan, it is a part of the Ma Foi Group which has a stellar legacy of over 20 years. Over this period, the group established itself as the market leader in HR consulting services and is also known as the pioneer in HR services space in India.Co-promoted by Satyakam Mohanty, a career analytics professional, Ma Foi Analytics & Business Services Pvt Ltd was founded in 2012 with its headquarters in Bangalore and offices in Chennai & New Delhi.

Tripod of services- The Ma Foi Advantage

People credentials include previous stints in premier organizations such as GE, Genpact,

HSBC, HP , Barclays,Infosys, IBM etc

Has 20+ clients ranging across mid-sized organizations to SMEs in US, Middle-East &

India

Staffing Industry Evolving Landscape

Evolving Trends That Affect Staffing Firms

Source: Monster.com, Bullhorn BI report-2013

‘Data is the new ammunition in the war for talent’- Top staffing Executives Tell All, Bull-Horn BI Report

Temporary is a permanent

corporate strategy

Client expectations rise as VMS & MSP

models evolve

SOW based pricing as opposed to hours worked

Impact of social networks, specially

linkedin

Tapping the market for instant labour

Temp to permanent

arrangements are evolving

Economic shocks & regulatory

pressures lead to uncertainty

Ever increasing competitive

pressures

Our Staffing Analytics Offering

S

We begin with defining measurable performance indicators on metrics that matter the most to the business.

For instance, in the staffing industry, it is critical to determine appropriate quantifiable parameters to evaluate strategies such as sourcing.

We enable organizations to • Identify the right metrics(KPIs)• Establish measurable goals on KPIs• Track the Key Performance Indicators

thereby linking business decision making and business performance

KPIs: Establishing Linkages between Strategy and Results

Anticipating demand & supply movements is a key differentiator for business, more so for staffing

We build predictive models to • forecast talent demand• forecast resource • read trends & fluctuationsto help your business cater to short term & long term requirements

Predictive Analytical Models

Date 12-Jun 13-Jun 14-Jun 15-Jun 16-Jun

Predicted Openings 9 8 7 9 7

Availability Rate 74% 75% 69% 65% 62%

We believe speed is of paramount importance in the staffing industry.

Real Time Solutions

We help you gain the speed advantage with real time

features such as

• Trigger reports• Call to action buttons• KPI bulletins

to keep all business leaders updated, while still on the move!

S

Intuitive & Customizable Dashboards

Our analytics solutions are customizable to each unit within your organization, so that leaders can focus on the right metrics for their core responsibility areas and P&Ls

We build user friendly interfaces compatible to all devices, empowering executives to take critical data driven decisions, from wherever they are

068

82

70

45

32 20 8

# Open Resumes by Skill/Level

Skill/Level

Entry Level Associates

Junior Associates

Supervisors

Managers

Mid Management

Senior Management

Other

We recognize the need for disparate strategies for different channels in the staffing industry

Our Team

Our Operations Leadership

Shobhit has over 10 years of experience in strategic research, sales & marketing enablement and consultative solution design. He has setup and led research teams supporting initiatives such as Strategy Formulation, Market Assessment, Competitive Benchmarking, Market Sizing among others. In the past he has worked with leading organizations such as IBM, Infosys & Genpact.

Shobhit holds an MBA in Marketing from International Management Institute, New Delhi.Shobhit BahadurHead, Research

Ashish has over 10 years of Marketing Analytics experience having worked across both B2C and B2B clients. He has provenexperience in providing consultation across the customer life cycle – covering acquisition, portfolio management andretention. In the past Ashish has worked with GE and HSBC.

Ashish holds a Masters in Market Research from Mudra Institute of Communications , Ahmedabad

Ashish RishiHead, Analytics

Saty has spent the last decade first as a GE employee working with a wide range of customers globally, helping them createvalue in areas like Sales & Marketing Analytics, and Market Research. Saty has spent considerable time in Pharma &Medical Devices organizations in the US, working in US and India. In his last role, he built Market Research as a new practicearea for Genpact, to build up what would qualify on a standalone basis as a US top 50 research services provider in the last 3years. He has specialized in Market Research in his masters program and started his career in Market Research with TNS(now Kantar group) prior to GE/Genpact.

Satyakam MohantyChief Executive

Ashish Rishi <ashish@mafoianalytics.com>

Shobhit Bahadur <shobhit@mafoianalytics.com>