Šta agencije žele od v ebsajtova, model poželjnih v ebsajtova

Šta agencije žele od vebsajtova, model poželjnih vebsajtova

Serbia Online Advertising Tour - Palić

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LOKALNO TRŽIŠTE ONLINE OGLAŠAVANJA

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Online AdSpend – AdSpend per user

• U 2009. sa procenjenom potrošnjom od 2.6€ po internet korisniku Srbija se nalazi na dnu liste zemalja CEE regiona

Source: IAB AdEX

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Online AdSpend – po industrijama

Source: IAB AdEX

mobile operators23%

banks10%

cars8%

cosmetics7%

mobile phones6%

tourism5%computer goods

5%

airlines3%

baverages3%

furniture3%

clothes3%

pharmaceutical3%

insurance3%

household appliances3%

beer3%

food3%

education3%

movies1%

health1%

retail1%

realestate1%

water1%

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Online AdSpend

• Na evropskom nivou 2010 vs 2009 rast internet oglašavanja ~15.4%

2010 2011 20120%

10%20%30%40%50%60%70%80%90%

80%

59%

30%

Total Serbian digital advertising spend YoY growth

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Online AdSpend – share of formats

Display PPC (Google & Facebook)

Social Media0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

120.0%

47.1%

110.5%

60.0%

YoY Growth of formats 2011

Display 76%

PPC (Google & Facebook)

18%

Social Media4%

Other (Mobile, Classi-fieds)

2%

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GOOGLE I FACEBOOK ĆE POJESTI LOKALNE ONLINE MEDIJE

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VELIKA POSEĆENOSTŠta agencije žele od vebsajtova?

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Model poželjnih vebsajtova

Source: audience.rs

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PODATKE O POSETIOCIMA I ŠTO PRECIZNIJE SEGMENTIRANU CILJNU GRUPU

Šta agencije žele od websajtova?

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Precizno segmentirana ciljna grupa

Ko su posetioci vašeg sajta:• Pol• Godine• Struktura domaćinstva• Radni status• Interesovanja• Nivo prihoda• Nivo edukacije• Mesto stanovanja• Svrha i učestalost korišćnje interneta

4%

46%

50%

University

Secondary School

Elementary School

70%

30%

Females

Males

29%

36%

18%2%

2%

13%

50-65 years old

25-34 yeras old

18-24 yeras old

35-49 years old

>65 years old

<18 years old

Gender

Age

Education

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• muškarci, koje veoma interesuje sport• Reach u definisanoj ciljnoj grupi 73%

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• žene, moda, kozmetika

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MEDIA KIT I DOBRO DEFINISANE OGLASNE POZICIJE

Šta agencije žele od vebsajtova?

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Dobro definisane oglasne pozicije

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Novosti.rs

B92.net

Dominomagazin.com

Burek.com

Bravo.rs

Karike.com

Pressonline.rs

Tracara.com

Sportal.rs

1,370,873

1,294,937

842,401

4,763,642

375,915

1,631,219

1,591,654

491,198

916,760

340,213

396,720

141,034

453,942

37,536

91,940

252,817

115,253

141,632

Number of Impressions/Reach per media

Novosti.rs

B92.net

Dominomagazin.com

Burek.com

Bravo.rs

Karike.com

Pressonline.rs

Tracara.com

Sportal.rs

1,370,873

1,294,937

842,401

4,763,642

375,915

1,631,219

1,591,654

491,198

916,760

340,213

396,720

141,034

453,942

37,536

91,940

252,817

115,253

141,632

Number of Impressions/Reach per media

The highest reach was recorder on Burek.com

The lowest reach was recorder on Bravo.rs

Display Ads Campaign

19Source: Gemius AdServer

Price Per User = Budget (for a specific site)

Reach (for a specific site)

-

100,000

200,000

300,000

400,000

500,000

600,000

700,000

0.00 €

0.01 €

0.02 €

Reach

Re

ac

h

Pric

e Pe

r Use

r (by

Rea

ch)

Expandable banner 728x90 + 728x240px

• Number of impressions – the number of times ad was displayed during the campaign • Number of expansions – the number of mouse overs over the banner ad


B92.net/naslovna exp728x90Dominomagazin.com exp728x90Burek.rs exp728x90Novosti.rs/naslovna exp 728x90

298,138270,986

3,105,082

817,849

55,05849,725

990,628

154,866

Number of Impressions/Number of expansions per media

Number of all impressions Number of expansions

The highest number of expansions

The lowest number of expansions

and CTR

The highest

CTR



Frequency – average number of contacts with an ad per visitor who had contact with the campaign – the average number of ad contact per visitor was 7.77

Visitors who had one instance of contact with the

campaign (45.83%)

Visitors who had two or

three contacts with the

campaign (23.09%)

Visitors who had four or more

contact with the campaign (31.10%)

Frequency distribution


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POSVEĆENOST I PROFESIONALAN PRISTUP POSLU

Šta agencije žele od websajtova?

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KREATIVNOST I PROAKTIVNOSTŠta agencije žele od websajtova?

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VEBSAJTOVI SA DOBRIM IMAGE-OMŠta agencije žele od vebsajtova?

Thank You!

Bojan Rendulić|Managing DirectorP: +381 11 2029 111| M: +381 64 844 6634

E: [email protected]

mailto:[email protected]

mailto:[email protected]

Šta agencije žele od v ebsajtova, model poželjnih v ebsajtova

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