st anns hospice workshop
DESCRIPTION
This is a presentation given at St Ann's Hospice about how they can use Justgiving better and engage supporters onlineTRANSCRIPT
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Justgiving workshop
St Ann’s Hospice
Jonathan Waddingham22 July 2008
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Agenda
Top Justgiving tips
7 ways to engage supporters online
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Top Justgiving tips
1. Ensure all supporters create fundraising pages
We work on the principle that it is an expectation that anyone taking part in an event will set up a Justgiving page
http://justgiving.typepad.com/charities/2008/01/how-a-small-cha.html
Helen Yates, Director of MSRC
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Top Justgiving tips
2. Plan your supporter care
http://justgiving.typepad.com/charities/2007/10/outstanding-sup.html
Subscribe to page creation and expiry alerts
Thank people for creating a page, and when the page expires
Email donors who want to keep in touch
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Top Justgiving tips
3. Give advice on using Justgiving
http://justgiving.typepad.com/charities/files/making_the_best_of_justgiving.pdf
We hope our one-pager gives our supporters enough handy hints to ensure their Justgiving page works well for them.
We've raised almost 50% more through Justgiving this year so far, so maybe the one-pager is working!
Geoff Watson, Fundraising Events Manager - Help the Hospices
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Top Justgiving tips
4. Encourage people to be imaginative & Creative
More than just Events!
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eat lots of cream eggs
Fundraising idea:
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Dougie ate 16 cream eggs
and raised… £864.00 for Love Hope Strengthwww.justgiving.com/dougiematthews
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pole dancing
Fundraising idea:
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Christine and co did a record breaking pole dance and raised… £2,046.00 for WACIA
www.justgiving.com/theworldshighestpoledance
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shave your beard
Fundraising idea:
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John shaved his 39 yr old beard
and raised… £5,739.09 for Alzheimers Society www.justgiving.com/levytakesitoff
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get married
Fundraising idea:
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Jane and Ronnie got married
and raised… £1,080.00 for Save the Children www.justgiving.com/janecallaghan
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7 ways to engage supporters online
• Engagement is more than just a ‘donate now’ button
• It’s about building relationships with supporters
• Reaching out to people in their online world
• Go to where your supporters are, don’t expect them to come to you
• Hard to measure, may not reap immediate returns
• The investment is time more than money
• If you do it, do it well – be authentic
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1. YouTube – Dangerous Ground?
www.dangerousground.org
http://justgiving.typepad.com/charities/2007/12/dangerous-groun.html
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1. YouTube – Dangerous Ground?
over 85,000 people have viewed one of the dangerous ground videos and
thousands have visited the website.
www.justgiving.com/dangerousground
“”
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2. Flickr
http://flickr.com/photos/justgiving/2592780349
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2. Flickr
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2. Flickr
Photo from http://www.flickr.com/photos/27717319@N06/2581829969/
Fundraising page: http://www.justgiving.com/simondeacon
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2. Flickr
Photo from http://flickr.com/photos/fstorr/2202454676/
Fundraising page at http://www.justgiving.com/francisstorr
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1. & 2. Flickr & YouTube on Justgiving
www.justgiving.com/laurahknight
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3. Facebook
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3. Facebook – biggest referrer to JG
http://apps.facebook.com/justgiving
20% of people who come to Justgiving, come from Facebook
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3. (other social networks)... Silver surfers!
http://justgiving.typepad.com/charities/2007/11/raise-an-additi.html
This particular trek raised £60,000 of which £23,000 (even excluding Gift Aid) came in online, which wouldn’t have been raised otherwise
This core audience wasn’t completely familiar with the internet and we wanted to let them know all that the internet has to offer in terms of online sponsorship.
Christian Aid performed a detailed analysis of their 2006 events and found that the event ‘In the footsteps of Moses’, a trek through the Egyptian Sinai desert, had not generated any income online.
The reason for this became clear when it was discovered that the age range of the participants for this event was between fifty and seventy.
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4. Your *own* social network
http://www.doggysnaps.com
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4. Your *own* social network (forums work too)
http://www.alzheimers.org.uk/talkingpoint
Serve a purpose; be useful
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5. Widgets (mini versions of fundraising pages)
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5. Widgets
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5. Widgets
http://www.cardiomyopathy.org/CMA-supporters-fundraising-pages.html
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5. Widgets
http://www.qhotels.co.uk/hikinghoteliers
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5. Widgets
http://justgiving.typepad.com/charities/2008/06/ipledge-for-buw.html
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5. Widgets
www.bullying.co.uk
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6. Blogs – charity worker
http://www.msf.ca/blog
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6. Blogs – charity fundraiser & awareness raiser
http://pinkandsmiley.blogspot.com
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6. Blogs – charity CEO
http://ceoatlarge.blogspot.com
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7. In Memoriam
http://www.hokh.org/in_memoriam
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7. In Memoriam
http://www.zoesplacemidlands.org.uk/donations.html
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7. In Memoriam
www.justgiving.com/stannshospice/remember
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7. In Memoriam
5. Widgets
4. Your own network or forum
3. Facebook
2. Flickr
1. YouTube
6. Blogs
7 ways to engage supporters online
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