ssfc background story
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TRANSCRIPT
Our Brand
Our Brandis
Our Brandis
Our Story
102 Years of History
photograph of the 1908 founding and premiership winning team
Success – A Record 20 Premierships
Rabbitohs Characteristics
StrengthCourageResilienceIconic
Strength & Courage
Resilience
Community Icon
Souths Cares – Our Community Initiative
• Teachers Aid Program in the South Sydney Area– 17 Players all voluntary– La Perouse Primary, Alexandria Park School, Green Square School,
Matraville Sports High School
• Work Place Mentoring– Aboriginal Connections Employment Services– Enterprise Training Company (ETC) in Coffs Harbour
• Social Awareness Programs– Clean Slate Without Prejudice Program– Guides to Dealing with Grog – NSW Health– Tackling Violence
Community Spirit – Souths Cares
Delivering Awareness Off-field
Delivering Awareness On-field
Old Ground
Reborn
Reborn
South Sydney Leagues Club
South Sydney Leagues Club
World Class Facilities
Australian Technology Park Performance CentreAt Redfern Oval
State of the art gym at the Australian Technology Park Performance Centre At Redfern Oval
World class Member and Corporate facilities at The Rabbitohs Home Ground – ANZ Stadium
Custom built and exclusive use dressing rooms atThe Rabbitohs Home Ground – ANZ Stadium
Reconnecting with our Members and Community
Growing Numbers
6,641 Ticketed Members
2008
8,638 Ticketed Members
2009
11,000+ Ticketed Members
2010
3,292 Ticketed Members
2007
Growing Numbers
6,641 Ticketed Members
2008
8,638 Ticketed Members
2009
11,000+ Ticketed Members
2010
12,540 TotalMembers
15,100 TotalMembers
18,500+ Total Members
3,292 Ticketed Members
2007
9,350Total Members
Growing Numbers
3,292 Ticketed Members
2007
6,641 Ticketed Members
2008
8,638 Ticketed Members
2009
11,000+ Ticketed Members
20109,350Total Members
12,540 TotalMembers
15,100 TotalMembers
18,500+ Total Members
4,000+ Junior Members
2,641 Junior Members
2,264 Junior Members
1,252 Junior Members
Growing Numbers
#1 Total Membership
in the NRLThe Rabbitohs will have over 18,500 total members in 2010
The Coolest Merchandise in Australian Sport
Financial Turnaround – Operating Profit/(loss)
(4.61m)
2007
2008
.26m
2009
.59m
2010
(2.53m)
* The Football Club Administration operates with 21 full time staff (down from 35 in 2007)
2009 NRL Benchmarking
SSFC Syd Club Avg NRL Avg
Operating profit* $0.26m ($2.87m) ($2.12m) Total revenues* $15.00m $11.60m
$13.71m Sponsorship revenues $5.34m $4.35m $5.63m Membership revenues $1.78m $0.84m $1.33m Membership numbers 15,102 6,353 6,704 Corporate partners 218 182 137 *Excludes Leagues
Club funding $0.00 $3.01m $1.61m (total of $26m across the game)
Three Year Plan through 2013
20,000 Ticketed Members
(with 25,000 Total Members)
21st Premiership
Strong Support – of all sorts
Major Sponsor Family – Strongest Brands in Sport
Major Sponsor Family – Strongest Brands in Sport
Major Sponsor Family – Strongest Brands in Sport
Major Sponsor Family – Strongest Brands in Sport
Major Exposure
Major Exposure
Well Connected
Reach
The Rabbitohs reached a combined Television audience of 16,000,000 in Season 2009, across Free to Air and Pay Channels.
Reach
The Rabbitohs reached a combined Television audience of 16,000,000 in Season 2009, across Free to Air and Pay Channels.
An estimated 250,000 vehicles proudly display the running rabbit logo across Australia
The Football Team
• Inspiring Moments
• Diversity Celebrated
• Youth, Power, Skill, Commitment
• Exciting Style of Play – Razzle Dazzle Football
• Strong Leadership on and off the field
Inspiring Moments
Nathan Merritt, born and raised in Redfern, kicks the game winning field goal at the SCG in the 80th minute to defeat the Wests Tigers, 23 – 22, 17 May 2009.
Entertaining and potent attackThe Rabbitohs were #1 in tries scored (103 in total) in season 2009.
New Recruits – Youth, Power, Skill, Commitment
*Average age of full time squad = 24.9 years old
Respected hardworking leaders
We know who we play for
Beau Champion salutes the crowd after scoring his second of three tries against the Broncos, 17 July 2009.
Victories Shared
Members Embraced
Our Story
Our Storyis
Our Storyis
Our Brand