sse strategy languagelab_2011 21243
TRANSCRIPT
MissionMake it easier for people to learn English.
Business ModelUsing the latest technology and bringing
together teachers, entrepreneurs, programmers and architects to create a virtual English city that mirrors any found in the US, UK or Australia.
StrategyObjectives Maximizing shareholder value by growthScope Offering English education to students, around the
world, who own a computer, headset and Internet connection.
Advantage Enable students to learn English from any country and location as well as let them choose classes and teacher based on their preferences. All in all, offering quality teaching at much better value for money than its competitors.
STRATEGY STATEMENT: Languagelab should by using the latest technology help students to learn English as quick and easy as possible online in a virtual city.
Casadesus-Masanell, R. & Ricart, J.E., From Strategy to Business Models and onto Tactics”Collis, D & Rukstad, MG, “Can You Say What Your Strategy Is?”Magretta, J., “Why Business Models Matter”Porter, ME, "What is Strategy”http://www.languagelab.com/page/about-learn-english-online/ (2011, January 19)