ss14 denim by fashion report

DENIM BYFASHION REPORTSpring Summer 14

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THEMESr Eclecticr Addictedr Good memories

FOCUSr Whitenedr Turquoiser Contrapositionr Evolutionaryr Cherished by the moonlightr Sculptabler High-constructionr Stripes!r Pale/Darkr Heads or tailsr Side sensationsr Uniquenessr Metal applicationsr Eco-awareness

r Wine-Tex®

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An enthusiastic, fresh season is in the works for spring summer 14! A celebration of denim with personalised touches, with human values playing a key role in new developments.

3 areas of interest: eclectic, addicted and good memories.

An exciting fashion focus rallied together in 4 key points: colour, behaviour, fantasy and personalisation.

spring summer 14


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© Première Vision SA / Photos: Kristy Sparow for Getty Images


eclectic

Preciously collected pieces and objects make up the heart of this theme. Mixes and remixes marked by curiosity: fantasy developments, all-over prints, double-faces, and imagination driven by a thirstily inquisitive world traveller.


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© Première Vision SA / Photos: Kristy Sparow + François Durand for Getty Images


Part virtual reality, part parallel universe for comfortable and innovative pieces. Extra-stretch, hybrid combinations, virtuoso turquoise colours - always with an eye on eco-awareness.

addicted


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© Première Vision SA / Photos: Kristy Sparow + François Durand for Getty Images


Celebrating contemporary vintage. Embracing the past without letting it get in the way of your future! Including sartorially- inspired details and garment constructions, astonishingly strong washed-outs and some just lightly kissed by the sun.

good memories


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© Première Vision SA / Photos: MediaLight Prod., Pascal Nottoli


WHiteNed

Technical and ecological advances revel in virtuoso developments again this season.

Evenly ultra-whitened garments that capture the sun!

IndIcott noss_tR

PRosPeRIty textIle_HK

RealteKs textIles comPany_tR

alBIate 1830 dIv.cotonIfIcIo alBInI_It


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turquoise

fresh juicy colours, blues that turn into deep turquoise and trigger memories of joyful holidays. Importance of ready-to-dye buttons and labels for tone-on-tone results.

cone denIm_Us

doRlet_fR

I.t.v - IndUstRIa tessIle del vomano_It

eRBa textIle & foReIgn tRade_tR

emmetex etIcHettIfIcIo_It

tURteKs teKstIl etIKet_tR


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Strong contrasts within the same clothing piece underline garment construction: trouser belts, cuffs, pocket flaps and collar and front plackets, colour contrasts even within leather labels.

coNtrapositioN

cadIca gRoUP_It

calIK denIm_tR

BlUe faRm textIle_HK

KURoKI_JP


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an evenly graduated effect running from garment top to bottom - bleached, painted or even a woven, shadow-like fantasy.

evolutioNary

IsKo_tR

lefaxx Jeans_tR

cone denIm_Us

RImaKs_tR


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Like forgotten pieces, or just gently touched by the moonlight, poetically dimmed spots of radiance

cHerisHed bytHe mooNligHt

cRescent BaHUman_PK

monteBello_It

tRc candIanI_It


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Bi-stretch, extra stretch, up to 45% elastane: comfort remains in high demand, and weaving is the perfect ally for sculptable silhouettes.

sculptable

Bossa denom & sPoRtsWeaR_tR

tavex_es

HellenIc faBRIcs_gR

calIK denIm_tR


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HigH-coNstructioN

Importance of texture, raised or flat looks, richness of structures, research into spectacular weaves enhanced by treatments.

denIm valley By Royo_es

oRta ana dolU_tR

KURoKI_JP

Ital denIm_It


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Simple, fresh, two-toned or tonal, stripes are back!

stripes!

ItaldenIm_It

BlUefaRm textIle_HK

aRvInd lImIted_In

JeancI_tR


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Fantasy all-over prints, floral and geometrical patterns inspired by travel, pale/dark mysterious contrasts.

pale/dark

alBIate 1830 dIv.cotonIfIcIo alBInI_It

gonseR gRoUP tUnIsIe_tndynamo denIm KUmascIlIK_tR

aRvInd lImIted_In

Us denIm mIlls_PK


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Heads or tails

Solid colours or all-over ethnic prints, regularly-structured multi-coloured patterns, inside-out personalisation for re-laxed pieces to roll-up.

BeRto e.g. IndUstRIa tessIle_It

cRescent BaHUman_PK


aRvInd lImIted_In


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Look closely at side-seam decorations!Fantasy hand-made flowers, coloured stains or applications of reflecting ribbons for a sporty allure.

side seNsatioNs

Bossa denIm & sPoRtsWeaR_tR

aKKUs teKstIl_tR

cone denIm_Us


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Embroidered pockets, square patches, loops and hand stitching - make your favourite piece unique!

uNiqueNess


oKInaWa sRl_It

IsKo_tR

deRIdesen etIKet_tR

tavex_esdenIm valley By Royo_es


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Metal is applied, sewed, glued or put to good use. Small chains, rivets and shank buttons turn into decorative trimmings.

metal applicatioNs

calIK denIm_tR

aRtIstIc mIllIneRs_PK

yKK eURoPe_It

Jval_It

PRym fasHIon eclaIR PRym_de


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Still here and still really important. The desire for recycled articles, waterless treatments and laser washes also impacts trimmings: each part of the garment is analysed to be as ecological as possible!

eco-aWareNess

tavex_es

cadIca gRoUP_It

Reca gRoUP_It

doRlet_fR

emmetex etIcHettIfIcIo_It


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© Première Vision SA / Photos: Kristy Sparow for Getty Images


ITV denim is a vertically-integrated textile manufacturing company based in Italy.at a special press conference held at denim By Première Vision, the company presented a new technology that uses wine derivatives to develop a naturally-produced range of denim colours.The new process replaces traditional synthetic indigo dyes with wine deriva-tives, resulting in a wide range of blue colours for dyeing yarn, fabric and ready-made garments.

wINE-TEX® is positioning itself on the market as a focus for innovation, and as a stimulus to the creativity that has always been a feature of the denim sector, opening a path to new horizons.

ss14 denim by fashion report

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