s&s saatchi and saatchi
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M&C SaatchiLaura María Guzmán.
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Charles71 años. Deja de estudiar, Copywriter, Coleccionista, Mecenas.
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Lord Maurice68 años, London School of Economics, , Dpto. de cuentas.
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1970
Saatchi & Saatchi
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Health Education Council
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1975Adquieren Compton
Partners
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1976
Empiezan a Cotizar en la bolsa de valores de Londres.
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Margaret Thatcher - 1978
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1984Servicio Completo en la
Agencia de Comunicación.
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1986Agencia más grande
del mundo.
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1987• Compran en exceso. Empresas
consultoras y de telecomunicaciones.• Midland Bank
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1989• Venden el área de
Consultoría.• Rentabilidad disminuye.
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1994“Revuelta” de accionistas
minoritarios. Deciden replantear la dirección de
Saatchi.
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1995
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2000
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Anuncios.
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Actualmente.Lord Maurice.
Charles.
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Bibliografía
http://www.capital.cl/poder/saatchi-es-lo-que-ves/
http://www.independent.ie/opinion/analysis/jerome-reilly-saatchi-v-saatchi-how-baghdad-boys-made-it-as-mad-men-29365724.html
Estrategias de Publicidad y Promoción. Gerard J. Tellis. Capítulo 5
http://www.adlatina.com/publicidad/los-hermanos-saatchi-retornan-de-lleno-la-publicidad
Saatchi & Saatchi: The inside story. Alison Fendley
http://gideongartner.com/2010/03/fascinating-saatchi-story/