[email protected] 1.a sense of humor. 2.13 business cards. 3.your cell phone. (this is to call for...

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Slide 2 [email protected] Slide 3 Slide 4 1.A sense of humor. 2.13 business cards. 3.Your cell phone. (This is to call for help.) all will be revealed You will need 3 things for this session. Slide 5 By coming to this session you have agreed to allow us to film you. welcome to the fun! leave now Slide 6 Slide 7 Still here? Good, that means you accept! X Slide 8 We have already started filming and would like to share a conversation we captured from two participants in this session. Slide 9 Slide 10 Why make a video?? Slide 11 28 hours Slide 12 Tools of the trade What is the lowest entry point? Camera Tripod Microphone Lights Computer Software Video Audio Animation Slide 13 All you need is a handheld camera with a big SD memory card to get into the movie business. We gave 25 librarians 3x5 cards and asked them to tell us why they love being a librarian. Slide 14 Upping Production Value What We Use Slide 15 Sony pd 170 $1,600.00 Slide 16 Computer $2500 iMac $1199.00 MacPro I did add a second monitor to my iMac. $599.00 Slide 17 Software $154.00 $44.99 Slide 18 Sound Open Source Garage band comes with your Mac. Be adventurous and write your music in a key other than C. Slide 19 Fast Track M-Audio $99.97 Slide 20 This is what we use to create many of our musical openings. Slide 21 Lighting kit. Light Kit Slide 22 Shitty video Slide 23 Average Slide 24 Acceptable Slide 25 Adequate Slide 26 Pedestrian Slide 27 garden-variety Slide 28 meh Slide 29 EducateShare a new service Promote a program Slide 30 YOU Slide 31 Moving the idea to reality is the challenge! Slide 32 Devil is in the details 1.Brilliant idea. 2.Congratulations 3.Write script 4.Rewrite script 5.Repeat 6.Scout location where you will shoot 7.Secure location 8.Know light sources 9.Be aware of ambient sounds 10. Plan your angles with a still camera. 11. Test and re-test your equipment. Slide 33 Sublime to anal retentive is your goal! Slide 34 Finding Talent Search inside your organization Slide 35 Sometimes we dont have to search to far. Slide 36 Are we there yet? Slide 37 I'm starting to freak out a little.... Slide 38 The story so far... idea script lighting camera angles talent what now? Slide 39 Overhead lights and directional lighting with cue cards. Slide 40 Be prepared.. Slide 41 AUDIO DIY, baby Another alternative is to purchase music loops. If you feel like it, write your own score! The SCORE Slide 42 Sound engineering Slide 43 Audio Continued Layering Audio in FCP Slide 44 Good sound begins with proper placement. If your subject is stationary, a lapel mic will do just fine. Table mics work well for voice overs. Microphones Sound engineering Slide 45 If your talent is moving, use a mic attached to a long stand called a BOOM. Some movies are shot with no audio at all. Every sound is then overdubbed in post production. Slide 46 The sound of silence Sound design should register subconsciously. It should fit seamlessly with the video to advance the story. Slide 47 Are we there yet? Slide 48 No! Slide 49 So where are we? Slide 50 Really just at the beginning but... I want more coffee... Slide 51 Have someone assigned to the talent to take care of them. Remember it is your job to make them look good and feel comfortable. More tools of the trade. Comb Water Makeup Thank them. They are doing you a huge favor. Slide 52 A little make-up is good, to much is a crime. Slide 53 Costuming. Clothing should work in harmony with the surroundings. Good Bad Slide 54 Prep work : Do it before the talent shows up Allow an hour and a half for set up, this includes: Lights Camera Audio Worrying Your goal is to get your talent in front of the camera and be rolling before they have time to get nervous. Slide 55 Lighting 101 Slide 56 Overhead florescent lighting. This lighting makes you look hung-over, angry and green. Unfortunately this is the lighting you will often encounter in public buildings. Slide 57 Building a good lighting situation. Consider pre-existing light sources or shoot where you can control everything. Slide 58 Lighting kit setup Slide 59 Back light (good) Hair halo (bad) Separates the talent from the background and makes subject pop. Slide 60 Good for interviewing people in the witness protection program but not much else. Slide 61 Fill light softens shadows by filling them in hence the name fill light. Fill lights can also make a subject look smug. Bright white clothing is another no no. Slide 62 The back light separates the talent from the background. The key light adds depth to the features and life to the eyes The fill light evens out the skin tone and removes unwanted shadows. Slide 63 Screen test with lighting dummy. Slide 64 Slide 65 Social Networking 101 Here are the rules: 1. Stand up. 2. Take out your 13 business cards. 3. Introduce yourself to 13 strangers and get their cards from them. 4. Say no once to someone that asks for your card. 5. This is a timed event and you have 2 minutes starting now. Slide 66 insert timer Slide 67 what youve got on tape. You can only edit... Slide 68 Editing If the it doesnt advance the story then it needs to go. Kill Your Darlings. (figuratively) Slide 69 Our editing philosophy Make the subject look and sound as good as possible. Edit out what is unnecessary and leave what is vital to the story. Slide 70 It starts with the material. I prefer to edit footage I've shot myself. That way I can start the editing process in the camera. Plan for the edit. Make them give you a script. This rule serves two purposes. 1. It means they are serious enough to put work into a great idea. 2. It ensures you don't encroach on their vision. Storyboard your script Don't waste time by being distracted by random shots, stick to the script or you will be there all day. How do we do this? Slide 71 Serenity Prayer for video production: Control what you can and let the rest go. Slide 72 What you can control: Shot list Lighting Camera angle Setting Audio Slide 73 What you can't control: Unscripted shots Performances Time Weather Slide 74 Edit wisely Remember those 28 hours a week people watch TV? Viewers are visually sophisticated and will spot a bad edit. Good editing gives energy and pacing to a piece of work. 30 second ads average 1 cut per second. Movie dialogue scenes average 10-15 cuts per minute Slide 75 What we've learned For every 40 minutes of filming we will get us about 2 minutes of usable footage. For every 1 minute of footage it takes about 4 hours of editing. Every piece that is produced has a beginning, middle and an end. Slide 76 Time table advice Slide 77 Lets Slide 78 Storyboarding When filming becomes more complex and you add many variables and you are shooting out of sequence it is helps to storyboard. So heres the story Internet Librarian Experience Slide 79 Peeking nervously into your first session Slide 80 Marching to your chair. No human contact. Slide 81 Look to the left then the right in unison Slide 82 You start to feel more comfortable and begin to network with others. Slide 83 You being to really get into the sessions Slide 84 You are rocking out with the new ideas and people you are meeting. Rush the stage. Slide 85 At the end you are happily exhausted. Slide 86 Shooting Sequence 1.Everyone collapsing and looking exhausted. 2.Everyone stands takes out cell phones and we turn down lights. People wave the cell phones back and forth slowly. 3.Everyone fills up the seats front to back 4.Everyone looks to the left and then slowly turns and looks to the right then straight ahead. 5.Everyone goes to the back of the room and walk forward like robots. 6.Everyone goes to the back of the room. Then the crowd runs forward like in a rock show up to the stage. 7.One person looks nervously into an empty room Slide 87 The end. Thank you very, very much. Slide 88 Books Videomaker, Inc. (2008). The videomaker guide to video production. Amsterdam: Elsevier/Focal Press. Shyles, L. (2007). The art of video production. Los Angeles: Sage Publications. Gloman, C. B., & LeTourneau, T. (2005). Placing shadows lighting techniques for video production. Amsterdam: Focal Press. Musburger, R. B. (2005). Single-camera video production. Amsterdam: Elsevier. Whitaker, J. C. (2000). Video production standards, equipment, and system design. New York: McGraw-Hill/Professional. Lyver, D., & Swainson, G. (1999). Basics of video production. Oxford: Focal Press. Bibliography Slide 89 Online http://www.poweroflighting.com/download/arri_handbook_notes.pdf A. pdf with lighting tips http://www.youtube.com/watch?v=3zFePU1uvtc A very basic video introduction. http://howtovideoproducer.wordpress.com/ A good blog resource that collects new information from the web. http://www.youtube.com/t/yt_handbook_produce YouTube is a great source for quick production tutorials. Slide 90 Name: H.264 800Kbps Streaming Description: H.264 for high-bandwidth streaming File Extension: mov Audio Encoder AAC, Stereo (L R), 48.000 kHz Video Encoder Format: QT Width: 320 Height: 240 Pixel aspect ratio: Square Crop: None Padding: None Frame rate: (100% of source) Selected: 29.97 Frame Controls: Automatically selected: Off Codec Type: H.264 Multi-pass: On, frame reorder: On Pixel depth: 24 Spatial quality: 50 Min. Spatial quality: 50 Key frame interval: 150 Temporal quality: 50 Min. temporal quality: 50 Average data rate: 0.688 (Mbps) Maximum data rate: 0.688 (Mbps)