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SRIMAAN COACHING CENTRE-AEEO-MATHEMATICS MATERIAL/

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re;ijAk; re;ijapaYk ; POLYTECHNIC-TRB MATERIALS

MATHS/COMPUTER SCIENCE/IT/ECE/EEE

MECH/CIVIL/CHEMISTRY/PHYSICS

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PDF processed with CutePDF evaluation edition www.CutePDF.comEDUCATIONAL PSYCHOLOGY STUDY MATERIAL AVAILABLE-CONTACT:8072230063.

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SRIMAAN STUDY MATERIALS: TET- PAPER-I / PAPER-II / ALL PG-TRB /

POLYTECHNIC TRB / AEEO EXAM / TNUSRB / RRB-GROUP-D / TNPSC-

GROUP-II / SI EXAM AVAILABLE-CONTACT: 8072230063.

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=khd; Nfhr;rpq; nrd;lh; njhlh;Gf;F(contact):8072230063.

PG-TRB tzpftpay;

myF– I

re;ijAk; re;ijapaYk; (Market and Marketing)

ghlj;jpl;lk;:

re;ijapYk; mbg;gilf; Nfhl;ghLfs; -mZFKiw – fyit – gphpT -- Efh;Nthh; elj;ij--ehd;F Jz;Lfs; -- ,ilepiyah;fs; kw;Wk; tpiyfs;.

re;ij (Market) re;ijapay; (Marketing) vd;w ,uz;L

SRIMAAN8072230063

SRIMAAN8072230063



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nrhw;fSk; xNu nghUspy; gyuhYk; ,d;W gad;gLj;jg;gLfpd;wd. ,J jtW . re;ij vd;w nrhy; gy nghUs;fisAk; tpw;gid nra;af;$ba XH ,lk; vd;Nw nghUs;gLk;. ,q;Nf thq;FNthUk; tpw;NghUk; Neubj; njhlh;G nfhz;L re;jpj;J nghUs;fis ghpkhwpf; nfhs;fp;d;wdh;.

vdNt rhjhuz kdpjDf;F re;ij vd;gJ xU ,lk; vd;w mstpNyNa nghUs;gLk;. MapDk; etPd fhyj;jpd; re;ij vd;gJ xU Fwpg;gpl;l ,lj;ij kl;LNk Fwpg;gjhf fUjf; $lhJ.

nghUspay; mwpQh;fs; re;ij vd;gJ xU nghUSf;F cs;s KOikahd Njitr(Total Demad) vd;;Nw nghUs; nfhs;fp;dwdh;. xU nghUs; xU Fwpg;gpl;l ,lj;jpy; cs;sth;fSf;F kl;LNk Njitahdjhf ,Uf;f Ntz;baJ ,y;iy. xU ehL KOtJk; cs;sth;fSf;F mJ Njitahf ,Uf;fyhk;.

gy ehLfspYk; mjw;Fj; Njit ,Ug;gJk; rhj;jpaNk. vdNt re;ij vd;gJ xU nghUSf;Fj; NjitAs;s vy;yhg; gFjpfisAk; cs;slf;fp xU ngUk; gug;G MFk;.

vq;nfy;yhk; xU nghUis tpw;gid nra;a KbANkh mg;gFjpnay;yhk; mg;nghUSf;F chpa re;ij vd;Nw nghUs; nfhs;s Ntz;Lk;.

Mdhy; re;ijapay; vd;w nrhy; gue;Jgl;l gy;NtW nray;fisAk; epWtdq;fisAk; egh;fisAk; jd;Ds; mlf;fpa



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nghUs; tpsf;fkila nrhy;yhFk;.

xU nghUs; cw;gj;jpahdJ njhlq;fp mij Efh;gtiu iff;F Ngha;r; NrUfpd;w tiuapy; cs;s gy;NtW gzpfisAk mtw;iw nra;Ak; gy;NtW epWtdq;fisAk; egh;fisAk; mtw;iw eph;tfpg;gjpy; cs;s rpf;fy;fis Nghf;FtJk; Mfpa njhlh;Gila gy gzpfisAk; cs;slf;fpa KOikahd eilKiw may;yJ njhFg;G

(TOTAL STSTEM) MFk;.

re;ijapaypd; ,yf;fzKk; nghUSk;

(MEANING AND DEFINITION OF MARKETING)

re;ijapay; vd;w nrhy;Yf;F gy mwpQh;fs; gy;NtW fhyr; R+oy;fspy; gy;NtW tifahf gy;NtW nghUs;fspy; ,yf;fzk; $wpAs;sdh;.

N[.vg;.igy; $Wk; ,yf;fzk;;;:

“re;ijapay; vd;gJ Efh;gtd; Njitfisg; g+h;j;jp

nra;atjw;fhfg; nghUs;fSk; (GOODS), gzpfSk; (SERVICES), gpwUf;F khw;wg;gl;L mitfspd; kjpg;Gfs; tpiyahf cWjpg;gLj;jg;gLk; epiyik MFk;.” vd N[.vg;.igy; vd;w mwpQh; $wpAs;shh;.

,j;jifa khWgl;l mDFKiwfspy; tFf;fg;gl;l



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,yf;fzq;fs; xt;nthd;Wk; re;ijapayp;d; Xh; mk;rj;ij kl;LNk tpsf;FtjhfTk; kw;wtw;iw tpl;LtpLtjhfTk; Mfp xt;nthd;W tifapy; FiwghL ciladthf cs;sd.

re;ijAk; thq;FNthh; re;ijahf khwptp;l;lJ (BUYERS

MARKET). vdNt gioa #o;epiyf;F Vw;;gf; $wpa ,t;tpyf;fzq;fs; ahTk; jw;fhyj;Jf;F xj;JtuhJ .vdNt khwptpl;l Gjpa #o;epiyf;F Vw;g mZFKiwAk; Njitg;gLfpwJ. ,J fhyj;jpd; fl;lhak; MFk;.

Gjpa mZFKiwAk; Efh;gtd; kdepiwTk;

(Mordern Approach And Consumer’s Satisfaction)

,d;iwa mwpQh;fs; Gjpa Nehf;fpy; Gjpa ,yf;fzq;fis tFj;Js;sdh;. ,g;Gjpa mZFKiwapy; Efh;gtNd jiyik ,lj;ijg; ngWfpd;whd;. mtd; kdepiwNt re;ij ,aYf;F mbg;gilahfTk;, Nehf;fkhfTk; fUjg;gLfpd;wJ. ,g;Gjpa Nehf;fpy; tFf;fg;gl;l ,yf;fq;fshtz> mitfs; gpd;tUk;khW:

ghy;k#h; ,yf;fzk; “ rKjhaj;jpw;F tho;f;ifj; juj;ij

(STANDARD OF LIVING) jUtNj re;ijapay; MFk;” vd;W ghy;k#h; $Wfpwhh;. Gjpa mZFKiwapy; Kjd; Kjyhf ,yf;fzk; tFj;jth; ,tNu. njhlh;e;J Nguhrphpah; khy;fk; kf;Ndh vd;gth; ,t;tpyf;fzj;ijr; rpwpJ khw;wp tho;f;ifj; juj;ij cUthf;fpr; rKjhaj;jpw;F msp;g;gNj re;ijapay;. (CREATION AND DELIVERY OF



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STANDARD OF LIVING) vd;W Fwpg;gpl;lhH.

,t;tpyf;fzj;jij hpr;rh;l; ];lhz;ld; Nghd;w mwpQh;fs; ghuhl;bAs;sdh;. ,t;tpyf;fzq;fs; ahTk; rpwg;GiladthapYk;, KOik ngw;wjhff; $Wtjw;F ,ayhJ. vdNt ,d;Dk; tphpthd ,yf;fzk; Njitg;gLfpd;wJ.

fz;b/g; & ];by; tFj;j ,yf;fzk;:

“re;ijapay; vd;gJ re;ijNahL cw;gj;jp nra;j nghUs;fis ,izf;Fk; tpahghur; nray;Kiw MFk;. NkYk; ,jd; %yk; nghUs;fspd; kPJs;s chpikfSk; khw;wg;gLfpd;wd.”

“(MARKETING IS THE PROCESS BY WHICH PRODUCTS

ARE MATCHED WITH MARKETS AND THROUGH WHICH

TRANSFERS OF OWNERSHIP ARE EFFECTED)”

];lhz;ld; tFj;j ,yf;fzk; :

,th; vy;yhtw;wpYk; rpwg;Gkpf;f KOikahdjhff; fUjj;jjf;f ,yf;fzj;ij tFj;Jf; $wpAs;shh;. “re;ijapay; vd;gJ xU KOikngw;w newpKiwahFk;. ,jd; Nehf;fk; tpahghuj;ijg; ngUf;FtJ MFk;. jw;fhyj;jpy; gad;gLj;Jgth;fSf;Fk;, ,dp vjph;fhyj;jpy; gad;gLj;j Nghfpwth;fSf;Fk; kd epiwT juf;$ba nghUs;fisj; jpl;lkpl;L cw;gj;jp nra;J mtw;wpd; tpiyfis KbT



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nra;J mtw;iw Efh;gth;fSf;Ff; fpilf;Fk;gb nra;jy; Mfpa vy;yh eltbf;iffSk; mjd; njhlh;ghd nray;fSk; jd;Ds; mlq;fpa tphpthd Nfhl;ghL MFk;”.

];lhz;ld; ,yf;fzj;jpd; rpwg;gpay;Gfs; :

re;ifapay; vd;gJ xU KOik ngw;w newpKiw, Nfhl;ghL

(CONCEPT).

Efh;gtNd mr;rhdNghy ,Uf;fpd;whd;. mtidr; Rw;wpNa tzpf epWtdj;jpd; vy;yh eltb;fiffSk; ,aq;Ffpd;wd. vdNt Efh;gtdpd; kdepiwNt re;ijapaypd; mbg;gil Nehf;fk; vd;gJ cWjp nra;ag;gl;Ls;sJ.

Efh;gtDf;Fj; Njitahd nghUl;fs; vit vd;W Muha;e;J mg;nghUs;fspd; cw;gj;jpf;Fj; jpl;lkpl;L cw;gj;jp nra;J mtw;iw Efh;gtd; iff;F nfhz;L Ngha;r; Nrh;f;Fk; tiuapy; cs;s vy;yh eltbf;iffSk; ,t;tpyf;fzj;jpy; cs;slf;fg;;gl;Ls;sd. vdNt ,J gy nray;fSk; mlq;fpa xU $l;L (COMBINTION) my;yJ njhFjpahFk;.

jw;fhy Efh;gtNdhL ,dp vjph;fhyj;jpy; Efh;gtDk; fUj;jpy; nfhs;sg;gl Ntz;batdhfpd;whd;. vdNt tpw;gidiag; ngUf;FtJk; re;ijapaypd; Nehf;fk; vd;gJ njspT nra;ag;gl;Ls;sJ.



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Efh;gtidf; fUjhj tpw;gidg; ngUf;fk; kl;LNk Nehf;fkff; fUjg;gltpy;iy. Efh;gtd; kdpepiwNthL tsUk; tpw;gidg; ngUf;fKk; mjdhy; fpilf;Fk; ,yhgj;jpd; ngUf;fKk; kl;LNk ,t;tp;;yf;fzj;jpy; typAWj;jg;gl;Ls;sJ.

vdNt vy;yh tifapYk; rpwg;Gila ,yf;fzkhf tpy;ypak; N[. ];lhz;ld; tFj;j ,yf;fzk; ,d;iwf;fp mwpQh;fshy; Vw;Wf;nfhs;sg;gl;Ls;sJ.

re;ij ,aypd; rpwg;Gf;fs ; (FEATURES OF MARKET)

mwpQh;fs; gyUk; tFj;j ,yf;fzq;fs; gytw;iwAk; Muha;e;J. ghh;g;gth;fSf;F re;ijapaypd; rpw;g;Gf; $Wfs; njspthfg; Gyg;gLk;.

1.nghUs;fisAk; NritfisAk; rKjhaj;jpw;F mspj;jy; (DISTRIBUTION OF GOODS AND SERVICE):

nghUs;fisAk; NritfisAk; mspj;jy; kl;LNk re;ijapaypd; rpwg;G mk;rkhf Kd;G fUjg;gl;lJ. MapDk; ,f;fhyj;jpy; re;ijapay; vd;gJ mspj;jy; my;yJ tpepNahfpj;jy; (DISTRIBUTION) Nghf;Ftuj;J, ghJfhg;G, nghUs;fs; juk; gphpj;jy;, nkhj;j> rpy;yiu tpahghug; nghUs;fis tpw;gjpy; Vw;Wf; nfhs;Sk; rpukq;fs; Mfpa midj;ijAk; xl;L nkhj;jkhff; Fwpg;gpLtjhFk;. ,r;nray;fs; cw;gj;jpNahL njhlh;Gilad my;y. MapDk;



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tpepNahfj;NjhL njhlh;Gilad MFk;.

2. tho;;f;ifj; juj;ij msp;j;jy:;

(Delivery of Standard of Living).

re;ijapay; vd;gJ Efh;gtdpd; kdepiwit mbg;gilahff; nfhz;l xU Nfhl;ghlhFk;. vdNt, Efh;gtd; kdepiwTf;fhfNt tzpf epWtdq;fs; nray;gLtjhy.;;;;; tzpfepWtdq;fspd; jpwikAk;> mit jkJ nghUs;fisr; re;ijapLk; KiwikAk; gzpfSk; Efh;gtd; Nkyhd tho;f;ifj; juj;ij mila topNfhYfpd;wJ.

3. gad;ghLfis cUthf;Fjy ; ( creation of utilities):

re;ijapay; eltbf;ifs; nghUs;fSf;F fhyk; ,lk; cilikg; gad;ghLfis cUthf;Ffpd;wJ. ,jdhy; nghUs;fspd; kjp;g;G caUfpwJ. Xh; ,lj;jpy; cw;gj;jpahd nghUs;fs; Nghf;Ftuj;J trjp;g; ngUf;fj;jhy; vy;yh ,lq;fspYk; vy;yhf; fhyq;fspYk; fpilf;f top ,Ug;gjhy; nghUs;fs; Njf;fkile;J tpiy tPo;r;rpailtJ jLf;fg;gLfpwJ nghUs;fspd; kjpg;G caUfpwJ.

4. nry;tj;ij cUthf;Fjy ; [creation of wealth]:

Efh;gtdpd; kdepiwT kl;LNk re;ijapaypd; Fwpf;Nfhs; my;y. mt;thW fUJtJk; cw;gj;jpahsdpd; eyd;fis Gwfzpg;gJ MFk;. cw;gj;jpahsDf;F epahakhd ,yhgk; fpilg;gJk; Kf;fpakhdjhFk;. vdNt Efh;gtdpd; kdepiwNthL $ba yhgNk



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re;ijapLifapd; gad; vd;gJk; typAWj;jg;gLfpwJ.

re;ijapaypd; Nehf;fq;fs;:

1. Efh;gtdpd; kdepiwT:

Efh;gtid jpUg;jpgLj;jhj ve;jg; nghUSk; tp;;w;gidahfhJ. vdNt Efh;gtid kdepiwT nfhs;sr; nra;tJld; re;ijapLifAk; ntw;wp ngw ,aYk;.

2. tpw;gidiag; ngUf;Fjy;:

re;ijapLifapd; gy;NtW eltbf;iffs; cWjpahd nghUs; jq;Fjilapd;wp Efh;gtDf;F vy;yh ,lq;fspYk; vy;yhf; fhyq;fspYk; fpilf;f top nra;fpd;wd.

3. ,yhgk; ngUf;Fjy:;

Efh;Nthd; kdepiwT ngUtjhy; kl;LNk ,yhgk; ngUfptpl KbahJ. vdNt tpw;gidiaAk; ngUf;fp ,yhgj;ijAk; mjpfhpg;gJ re;ijapaypd; Nehf;fq;fSs; xd;W.

,it %d;Wk; xd;Wf;nfhd;W gpd;dpg;gpide;jit.



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re;ijapaypd; ,d;wpaikahikAk; ed;ikfSk;:

(Importance and benefits of marketing)

rKjhaj;jpw;F fpilf;Fk; ed;ikfs;:

1. tho;f;ifj; juk; cah;jy;:

njhiy J}uj;jpy; cw;gj;jpahd nghUs;fisf; $l ,d;W mj;jid NgUf;Fk; fpilf;fr; nra;a ,aYk;. jpz;Lf;fy;ypy; cw;gj;jpahd g+l;L ,d;W ehl;bd; tlNfhbapYs;s khepyq;fspYk; fpilf;fpd;wJ. ntspehLfspy; cw;gj;jpahd vj;jidNah El;gkhd rhjdq;fs;> ,ae;jpuq;fs; vy;yhk; ,d;W ekf;Ff; fpilf;fpd;wd.

2. tpw;gidAk; Efh;gtidAk; ,izf;fpwJ:

Neubahf njhlh;G nfhs;s tha;g;Gfs; ,Ug;gjhy; Efh;gdpd; Njit mwpe;J mjw;F Vw;wthW cw;gj;jp nra;aTk; tha;g;G Vw;gLfpd;wJ. ,jdhy; ,UtUk; gadilfpd;wdh;.

3. Njrpa tUkhdk; ngUFjy;:

re;ijapd; gug;G tphptiltjhy; cw;gj;jp ngUFfpd;;wJ. ,jdhy; nryTfs; Fiwfpd;wd. Fiwe;j tpiyf;F tpw;f KbAk;. ,J kf;fspd; thq;Fk; rf;jpiag; ngWf;FfpwJ. mjdhy; Njrpa tUkhdk; ngUfpwJ.



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4. nghUshjhu tsh;r;rpAk; mjd; epiyNgWk;:

Mlk; ];kpj; vd;w mwpQh; nghUs;fs; cw;gj;jp Mfhtpl;lhy; tpw;gid ,y;iy. tpw;fhj nghUs;fis cw;gj;jp nra;aTk; KbahJ vd;W $wpdhh;. re;ijapay; xd;;Nw midj;J eltbf;iffSf;Fk; MjhukhFk;. nghUshjhuk; tsh;r;rpailaTk; epiyj;J epw;fTk; ,JNt MjhukhfpwJ.

5. Ntiy tha;g;Gfs; ngUFjy;:

cw;gj;jpAk; tpepNahfKk; ngUf;fkiltjhy; gyh; ,jpy; <Lgl tha;g;Gs;sJ. ,jdhy; nkhj;j kw;Wk; rp;y;yiu tpahghhpfs; ngUFfpd;wdh;. ,jdhy; Ntiy tha;g;G mjpfhpf;fpd;wJ.

tzpf epWtdj;jpw;F fpilf;Fk; ed;ikfs;:

1. ];lhz;ld; $wpathW tpahghu epWtdj;jpd; caph; Jbg;Ng re;ijapay; jhd;. re;ijapLifapy; Njhy;tpaile;jhy; tpahghu epWtdj;jpd; tho;Nt Kbe;JtpLk;.

2. ,yhgk; ngUf ntw;wpfukhd re;ijapLifNa fhuzkhFk;. epWtdk; ,aq;fTk; tsuTk; jpwikahd re;ijapLif mtrpakhFk;.

3. tpw;gid ngUFtjw;F cjTtjd; %yk; NgusT cw;gj;jpf;F top Vw;gLfpd;wJ. ,jdhy; Cw;gj;jp nryTfs; Fiwfpd;wd. ,J NkYk; tpw;gidAk; ,yhgKk; ngUf topNfhYfpwJ.



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vdNt re;ijapay; jhd; xU ehl;bd; nghUshjhuj;jpd; mbg;gil vd;gjpy; ve;jj; jtWk; ,y;iy.

re;ijapaYk; kw;w nrhw;fSk;

(Marketing and Other Allied Terms)

re;ijapay;> tpw;gid> tpepNahfk;> vd;w nrhw;fs; xU Fog;gkhd epiyapy; ,UghyuhYk; gad;gLj;jg; gLfpd;wJ.re;ijapay; vd;gJ nghUs; tpsf;fKila xU nrhy;yhFk;. mjd; xU mk;rNk tpw;gid kw;Wk; tpepNahfk; vdyhk;.

tpw;gidAk; re;ijapaYk;;: tpw;gid vd;w nrhy; FWfpa Nehf;fk; nfhz;l tpw;gidahsdpd; ,yhgk; mtdJ eyd;fs; Mfpatw;iw kl;Lk; Fwpg;gpLtjhFk;. thq;Fgtdpd; Njitia kw;Wk; kdepiwTk; ,r;nrhy;ypy; mlq;fhJ. re;ijapay; Efh;gtdpd; Njit eyd;fs; mtDila nghUs; cw;gj;jpf;F jpl;lkpLjYk; re;ijapaypy; mlq;Fk;. Mdhy; tpw;gid vd;gjDs; mJ mlq;fhJ.

tpepNahfk; re;ijapaYk;:

tpepNahfk; vd;w nrhy; nghUisAk; gzpfisAk; Efh;gtDf;F khw;wpj; jUtJ vd;w nghUspy; gad;gLj;jg;gLfpwJ. nghUs; khw;wj;jpw;Fj; Njitahd toq;f;y; topfSk; ,jDs; mlq;Fk;. MapDk; tpepNahfk; vd;gJ re;ijapLifapd; xU mk;rNk MFk;.



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re;ijapay; mwptpayh my;yJ fiyah

(IS MARKETING AN ART OR SCIENCE)

re;ijapay; mwptpayh my;yJ fiyah vd;w Nfs;tp mbf;fb mwpQh;fspilNa tpthjpf;fg;gLfpwJ. rpyh; ,ij mwptpay; vd;Wk; fiy vd;Wk; jk; fUj;Jfis typAWj;jp tYthd Mjhuq;fis $Wfpd;wdh;.

1. fiy vd;gJ nray;jpwd; my;yJ jpwikiag; gad;gLj;JtJ MFk;. re;ijg;gLj;JgtUk; nrayjpwd; my;yJ jpwikahdtuhf ,Ue;jhy; kl;LNkk re;ijapaypy; ntw;wp ngw ,aYk;.

2.Fwpg;gpl;l ,yf;fpid miltNj fiyapd; Nehf;fkhFk;. re;ijapaypd; Nehf;fKk; Efh;Nthh; kdepiwT ngWjNy re;ijapaypd; Nehf;fkhFk;.

3. xU fiyQdpd; ntw;wp mdJ jpwikiag; nghUj;Nj MFk;. ,JNghy re;ijapLgtdpd; jpwikiag; nghUj;Nj mjd; ntw;wpAk; mikAk;.

4. xt;nthU fiyQUf;Fk; jdpg;gl;l mDFKiw cz;L. mJNghy re;ijapLtjpy; Vw;gLk; rpf;fiy xt;nthUtUk; jj;jkf;F Vw;w mDFKiwapy; jPh;f;f Kay;th;.

5. fiy vd;gJ cUthf;Fk; jd;ik cilaJ. mJNghy



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re;ijapay; nry;tj;ij cUthf;FfpwJ. tho;thjhuj;ij cUthf;fp rKjhaj;jpw;F mspf;fpwJ.

,tw;iwf; fUj;jpy; nfhz;L re;ijapaYk; xU fiyNah vd KbTnra;tjpy; jtwp;y;iy.

mwptpaypd; ,ay;Gk; re;ijapaYk;:

1. re;ijapay; xU tifapy; tpQ;Qhzkhff; fUjj; jf;fjhFk;. Vnddpy; re;ijapaypd; rpy Nfhl;ghLfs; tpQ;Qhzj;ijg; Nghy; vf;fhyj;jpYk; nghUe;jf; $bait MFk;.

2. re;ijapay; Nfhl;ghLfs; gy mwpQh;fshy; El;gkhf Muhag;gl;L El;gkhf cWjpg;gLj;jg;gl;lit MFk;.

3. rpy nghJthd Nfhl;ghLfis re;ijg; gLj;JNthh; midtUk; gpd;gw;wpNa jPuNtz;Lk;. Rpf;fy;fisj; jPh;f;f jdpg;gl;;l mDFKiwiag; gad;gLj;j ,ayhJ.

Ma;T:

,U gphptpdUk; $Wk; fhuzq;fs; mbg;gilapy; typTilad MFk;. xUtifapy; re;ijapay; fiyahfTk; kw;nwhU tifapy; tpQ;QhzkhfTk; fUJk; ,ay;Gfs; nfhz;Ls;sJ. vdpDk; fiyAk;> mwptpaYk; xd;Wf;nfhd;W Kuz;gl;lit my;y.

re;ijapLgth; mDgtKk; gbg;Gk; cs;stuhfTk; jpwik> jFjp>



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mwpT $h;ik tpiue;J nray;gLjy; Mfpait re;ijapLgtUf;Fk; ,d;wpaikahjit MFk;. vdNt re;ijapay; vd;gJ fiyAk;> mwptpaYk; fye;j xd;W vd;W gyuhYk; KbT nra;ag;gl;Ls;sJ.

re;ijapaypd; njhlf;fKk; KbTk; Efh;gtNd:

cw;gj;jp nra;tjpd; xNu Nehf;fKk; KbTk; Efh;gtDf;F mij tpw;gJ my;yJ Efh;tJ kl;LNk MFk; vd;W Mlk; ];kpj; $wpAs;shh;. vdNt tzpf epWtdq;fspd; xt;nthU nraYk; Efh;gtidAk; mtd; kdepiwNthL epiwitAk; ,yf;fhf itj;Nj elj;jg;gLtjhFk;.

Efh;gtdpd; kdepiwNthL $ba ,yhgNk re;ijapaypd; Fwpf;NfhYk; gaDk; vd;gJ jw;fhy re;ijapay; Nfhl;ghlhFk;.

vdNtjhd; Efh;gtdpd; kdepiwitAk; tpUg;gj;ijAk; NjitiaAk; Muha;;e;J mjw;Nfw;g nghUs;fisAk; cw;gj;jp nra;J mg;nghUs;fis mtdplk; nfhz;L Nrh;g;gJ tiuapyhd vy;yh eltbf;iffisAk; cs;slf;fpaJ re;ijapay; vdf; $wg;gLfpwJ.

re;ijapiyg; gapYk; mZFKiwfs;:

1. gzptop mZFKiw

,t;tZFKiwapy; re;ijapaiy Kjd;Kjy; Muha;e;jth;fs; V.n`r;.\h kw;Wk; vy;.b.n`r; nty;l; vd;w mnkhpf;fh;fs; Mthh;fs;. re;ijapay; vd;gJ nghUs;fis thq;Fjy; xd;Wjpul;ly; Kjyhd gy gzpfis cs;slf;fpaJ. ,t;tZF Kiwapy; re;ijapLifapd; vy;yh



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gzpfSk; 3 ngUk; gphpTfshfg; gphpf;fg;gl;ld.

,l khw;wg; gzpfs;:

nghUs;fis xU ,lj;jpypUe;J kw;nwhU nfhz;L Nrh;g;gjw;F Mw;wg;gLk; gzpfs; MFk;. ,g;gzpfis Mw;Wtjd; %yk; thbf;ifahsh; tpUk;Gk; Neuj;jpy; tpUk;gpa ,lj;jpy; nghUisg; ngw KbfpwJ.

trjp nra;Ak; gzpfs;:

Nkw;$wpa ,uz;L ngUk; gzpfSk; ,t;tiffSk; mlq;Fk;. nghUs;fis juk; gphpj;jy; epjp trjp nrajy; ,lh;fis Vw;wy; Kjypa gy;NtW gzpfs; ,U ngUk; gphptpDs; mlq;Fk;.

chpik khw;wg; gzpfs;:

nghUs;fspd; kPJs;s chpikkhw;wj;jpw;fhf nra;ag;gLk; vy;yh nray;fSk; MFk;.

2. epWtd Kiw mZFKiwfs;:

re;ijg; gLj;Jk; eltbf;iffs; rpwg;ghf eilngw gy ,ilepiyahsh;fs; cs;sdh;. ,th;fs; epWtdq;fshfNt my;yJ egh;shfNth ,Uf;fyhk;. ,ilepiyash;fs; Mw;Wk; gzpfNs re;ijapaypd; KO gug;igAk; mikf;fpd;wd. ,t;tpilepiyahsh;fspy; kpfTk; Kf;fpakhdth;fs; nkhj;j tzpfh;fs;> rpy;yiu tzpfh;fs;



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Mthh;fs;. ,ijj; jtpu Nghf;Ftuj;J epWtdq;fs; Nrkpg;G fplq;Ffs;> epjptrjp mspf;Fk; epWtdq;fs; KjypadTk; ,ilepiyahsh; vd;w njhFg;gpDs; mlq;Fk;.

epWtd mZFKiwapd; rpwg;gpay;Gfs;:

xt;nthU nray;fisAk; Muha;tijtpl mg;gzpfis Mw;Wk; epWtdq;fis Muha;tNj eilKiwf;F Vw;w Rygkhf Ghpe;J nfhs;sf;$ba mZFKiwahFk;.

gy;NtW epWtdq;fs; nray;gLk; Kiwapy; cs;s NtWghLfs; mjdhy; re;ijapLjypy; Vw;gLk; tpisTfs; Mfpatw;iw khztHfs; njspthf njhp;e;J nfhs;;s KbfpwJ.

epWtd top mZF Kiwapd; Fiwfs;;;:

,j;jifa mZF Kiwapy; eph;thdq;fSf;Nf mjpf ftdk; nrYj;jg;gl;L Muhag;gLfpd;wd. me;epWtdq;fSf;F ,ilNa cs;s njhlh;Gfs; ftdpf;fg;gLtjpy;iy.

nghUs;top mZF Kiw:

nghUs;fs; xt;nthd;Wk; jdf;nfd;W rpy rpwg;gpay;Gfis ciladthFk;. ,k;Kiwapy; nghUs;fSf;Nfw;wgb re;ijapLifapd; gzpfs; tifg;gLj;jp Muhag;gLfpwJ.

,t;thuha;r;rpf;fhf mwpQh;fs; vy;yhg; nghUs;fisAk; 5 ngUk;



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gphpTfshfg; gphpj;Js;sdh;.

1. Ntshz;ikg; nghUs;

m) %yg; nghUs; M) Efh; nghUs;fs;

2. fly; czTg; nghUs;fs;.

3. jhJg; nghUs;fs;

4. njhopy; %yg; nghUs;fs;

5. Efh;nghUs;fs;

m) trjpg; nghUs;fs;> filg;nghUs;fs;.

M) rpwg;Gg; nghUs;fs;

nghUs;top mZFKiwapd; rpwg;Gfs;:

,t;tZFKiw khzth;fSf;F re;ijapaiy Ghpe;J nfhs;s cjTfpwJ. rpy cWjpahd KbTfis mwpaTk; cjTfpwJ. khzth;fSf;F tpsf;fkhd th;zid fpilf;fpwJ. ,k;Kiw RygkhdjhfTk;;> vspikahdjhTk; cs;sJ.

nghUs;top mZFKiwapd; Fiwfs;:

vy;yhg; nghUs;fisAk; gw;wpAk; Muha ePz;lfhykhFk;. vy;yhg; nghUs;fisAk; rpy Fwpg;gpl;l ngUk; gphpTfshfg; gphpj;Js;sdh;. MapDk; rpy nghUs;fs; ve;jg; gphpitr; rhh;e;jit vd;w



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fz;Lgpbf;fg;gltpy;iy. re;ijapLifapd; rpy gzpfis vy;yhg; nghUl; gphpitAk; MuhAk; NghJ jpUk;gj; jpUk;g Muha;tjhy; fhyjhkjkhfpwJ.

4. nrayhl;rp top mZFKiw:

NkNy Fwpg;gpl;Ls;s %d;W tif mZFKiwfSk; Muha;r;rpfSk; rpw;rpy rpwg;gpay;GfisAk; rpy FiwfisAk; cilad. ,f;Fiwnay;yhk; ePf;fp vy;yh mZF KiwapYk; fhzg;gLk; rpwg;gpay;Gfis xUq;fpizj;J xU Gjpa mZFKiw cUthf;fg;gl;lJ. ,t;tZFKiw nrayhl;rp top mZFKiw MFk;.

,t;tZFKiwapd;gb re;ijapLif vd;gJ eph;thfg; gzpapy; Kf;fpakhd xd;W> ,t;tif Muha;r;rpapy; re;ijapLifapy; khw;;wq;fis Vw;gLj;Jk; fhuzq;fs; ,U tifahd gphpf;fg;gLfpd;wd.

1) fl;Lg;gLj;jg;glf; $ba fhuzf; $Wfs;

2) fl;Lg;gLj;j ,ayhj fhuzf; $Wfs;.

nrayhl;rp top mZFKiw rpwg;gpay;Gfs;:

,t;tif mZFKiw re;ijapLifapy; eph;thfk; vt;thW KbntLf;f Ntz;Lk; vd;gij Muha;fpd;wJ. eph;thfk; jhd; vLj;j KbTfis vg;gbr; nray;gLj;JtJ vd;gJ gw;wpAk; Muha;fpd;wJ. ,t;tif Muha;r;rp eilKiwapy; kpfTk; gad;gLk;.



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nrayhl;rp top mZFKiw Fiwfs;:

nrayhl;rp mZFKiw xd;wpd; %yk; kl;LNk re;ijapaiy mwpe;J nfhs;s KbahJ. kw;w vy;yh KiwfspYk; Ghpe;J nfhz;l gpwNf ,t;top Kiwapy; re;ijapaiy Muha KbAk;. ,t;tZFKiw kpfTk; FWfpa fz;Nzhl;lKilaJ.

re;ijapLif eilKiw

(Marketing Process)

re;ijapLif xU Nkyhz;ik eilKiwahFk;. fpshh;f; vd;gthpd; fUj;Jg;gb jw;fhyr; re;ijapLifapy; nghUs;fis xUKfg; gLj;Jjy; rk;ge;jg;gLj;Jjy;> gutyhf;fy; vd;w %d;W Kf;fpakhd eltbf;iffis cs;slf;fpAs;s eilKiw MFk;.

,J xUKfg; gLj;Jjy;> gutyhf;fy;. rkg;gLj;Jjy; Mfpa %d;W re;ijapLij eilKiwfis cs;slf;fpaJ. ,it %d;Wk; xNu rkaj;jpNyNa Nkw;nfhs;g;gLfpd;wd. ,it midj;Jk; ,ilepiy egh;fshNyNa epiwaNaw;wg;gLfpd;wd. ,k; %d;Wk; eltbf;iffSk; xd;iwnahd;W njhlh;GilajhfTk; rkkhd Kf;fpaj;Jtk; cilajhfTk; cs;sJ.

IF YOU NEED STUDY MATERIALS PLEASE CONTACT:8072230063.

SRIMAAN8072230063



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COMPUTER INSTRUCTORS STUDY MATERIALS AND MODEL

QUESTION PAPERS AVAILABLE - CONTACT:8072230063

2018-19

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TET/ PG-TRB / TNPSC CCSE G-IV&VAO

GROUP 2A / AEEO/ TNUSRB-P0LICE

TRB-COMPUTER INSTRUCTORS

STUDY MATERIALS AVAILABLE.

GOVT.POLYTECHNIC TRB MATERIALS:

MATHEMATICS STUDY MATERIAL with Question Bank

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MECHANICAL STUDY MATERIAL With Question Bank.

CIVIL STUDY MATERIAL With Question Bank.

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PHYSICS STUDY MATERIAL with Question Bank.



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TRB COMPUTER INSTRUCTORS COMPUTER SCIENCE STUDY MATERIAL AVAILABLE

TNPSC CCSE GROUP-IV & VAO STUDY

MATERIAL AVAILABLE.

PG-TRB MATERIALS:

PG TRB: ENGLISH MATERIAL (QUESTION BANK)

PG TRB: MATHEMATICS MATERIAL (QUESTION BANK) (E/M)

PG TRB: PHYSICS MATERIAL (QUESTION BANK) (E/M)

PG TRB: CHEMISTRY MATEIAL (QUESTION BANK) (E/M)

PG TRB: COMMERCE MATERIAL (Tamil & English Medium)

PG TRB: ECONOMICS MATERIAL (QUESTION BANK) (T/M)

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PG TRB: ZOOLOGY MATERIAL (QUESTION BANK) (E/M)

PG TRB: BOTANY MATERIAL (QUESTION BANK) (T/M)



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TET/PG-TRB: EDUCATIONAL PSYCHOLOGY STUDY

MATERIAL AVAILABLE.

AEEO EXAM MATHEMATICS STUDY MATERIAL.

10% Discount for all materials. Materials are

sending through COURIER.

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