SCQuARE®

Oct 17-18th

SCQuARE® For Sales

Mar 21-22nd

SCQuARE®

Jul 11-12th

Breaker

Mar 23th

Breaker

Jul 13th

Breaker

Oct 19th

7 Thinks

Mar 7-8th

7 Thinks

Sep 12-13th

6 Keys

Jun 13-14th

A programme that helps sales managers think strategically and present

compelling sales story

Sharpening sales strategic thinking rather than focus on sales opera-

tional issues

Tackling the root causes of the problems, challenging the right ques-

tions and deriving the right solutions

An output that is a compilation of the most persuasive argument and

plan of action that ensures that your company stands out as a superior

Strategic Partner to the customers

ONE OF THE MOST VALUABLE

SALES SKILLS

THE SECRET WEAPON OF THE WORLD’S GREATEST COMPANIES

FOR MORE INFORMATION ABOUT SCQuARE®, PLEASE VISIT OUR WEBSITES : WWW.SIMPLEWORK.CO.TH

OR contact Simplework Co., Ltd at phone number : 096-220-8695 / Email: Info@simplework.co.th

WORLD-CLASS SKILL TO WIN

YOUR CUSTOMERS BETTER FASTER

STRATEGIC & PERSUASIVE THINKING TO

ENGAGE - ALIGN - SELL - WIN

Program Agenda (2 Days)

Work on “FDG at crossroad” case study – a confectionary manufac-

turer with a strong presence in all retailing channels vs. a distribu-

tor who has significant coverage in Family Grocer Channel

Day 1

a.m.

What is SCQuARE? How SCQuARE make the complex simple?

Analysis Techniques

Defining “S” – S” – Start point, setting and strengths

Defining “C” – Changes, complications and con-sequences

Delegate exercises – using case study

Advanced analysis using the “Causal chain”

Day 1

p.m.

Address the Pivotal Question – The precise and com-prehensive question that is a core of the analysis

Delegate exercises – using case study

Day 2

a.m.

Develop bullet-proof strategies

Delegate exercises – using the given case study

Create your compelling selling “Story”

Day 2

p.m.

Preparation of the ‘Story” presentation

Team presentations

Wrap-up and close

After 10 successful years with Unilever Thai-

land in Marketing, Trade Marketing and

Sales, Danaya joined Glendinning Manage-

ment Consultants and spent 7.5 years at

Glendinning before joining Engage Manage-

ment Consultants as General Manager Thai-

land

Danaya has strong background and experi-

ence in business planning at both corporate,

Business Unit and Category level across in-

dustries. To date, over 2000 Thai people

from various industries have attended her

Our Certified

Facilitator

Danaya Sinhaphalin

WHAT SCQUARE® FOR SALES DELIVERS?

Thinking skills to conduct forensic analysis of your customer issues and opportunities together

with your company’s ability to deliver

Ability to prioritise offerings and determine the right win-win solutions

Ability develop proposals that meet or exceed customer needs

Ability to demonstrate clearly “What’s in it for me?” for the clients to say “Yes”

Ability to develop “compelling stories” which are tailored around client goals, demonstrating your

WHO IS IT FOR?

Middle to Senior Sales Managers

Trade Marketing Managers

Multi-functional customer teams requir-

ing alignment

DISRUPTIVE THINKING ON DEMAND

“According to a recent survey of 1,500

chief executives from all over the

world, the most important skill they

seek in employees is creativity. New

ideas, after all, are the ultimate source

of economic growth”

So, the real question is;

Where are your next big ideas coming

from?

FOR MORE INFORMATION, PLEASE VISIT OUR WEBSITES: www.simplework.co.th / www.breakercreative.com

OR contact Simplework Co., Ltd at phone number : 096-220-8695 / Email: Info@simplework.co.th

Agenda

Breaker – Introduction & Overview

Identifying the subject matter

Chunking - getting to the right topic

to be creative, case study & group

exercise

Idea Generating Technique #2, case

study & group exercise

Landing - crafting idea which is

workable & can be communicated

through the business, case study &

group exercise

Developing - Prioritizing and making

idea work in the real world

Group Presentation of the best Ideas

FOR MORE INFORMATION, PLEASE VISIT OUR WEBSITES: www.simplework.co.th / www.breakercreative.com

OR contact Simplework Co., Ltd at phone number : 096-220-8695 / Email: Info@simplework.co.th

Over 20 years of marketing experience in FMCG Multi-national companies starting at Unilever Thai-

land, Johnson & Johnson, Dumex, PepsiCo and Nestle Thailand as Marketing Director. She is now co-

founder of a consulting service company that bring global best practices to local practical solutions.

Rachada has the breath of brand management experiences from local to regional roles, from targeted

marketing brand like Gatorade to mega-brand like Pepsi, from functional-led brand like Breeze deter-

gent powder targeting moms to emotional-led brand like Lipton Ice Tea targeting teenagers.

She has successfully led the ‘game-changing’ brand plan of a multi-national brand and drove the plan

execution to accelerate brand growth from second position to become market leadership position,

achieving company vision. She had re-positioned, modernized and turned around one of the long-

established brand in Thailand, as a result, sales volume was tripled in a year and Thailand won

‘Country Of The Year’ award. She also led the Thai team to bring one of the global brand plan to life

and won the ‘Best Engagement Campaign’ award of Asia Pacific Region.

In this training course, Rachada will share the ‘7 THINKs’ frameworks and share her experience on real

case studies how she applied the frameworks and bring the brand strategies to life.

FOR MORE INFORMATION, PLEASE VISIT OUR WEBSITE: WWW.SIMPLEWORK.CO.TH

OR contact Simplework Co., Ltd at phone number : 096-220-8695 / Email: Info@simplework.co.th

March 7-8 , 2017

JW MARRIOTT HOTEL

People often place too much value in the power of a logo, a name or advertising, but rarely enough

on their brand strategy and the well thought plan to bring it to life. It takes a strong brand strategy

and an equally strong plan to create an integrated effort to win in today’s intensive competitive arena.

It takes access to data and insights that are essential to decision-making. It takes the right mix of

disciplines to meet business needs while creating the optimum customer experience.

Why you cannot miss this course?

if you are not sure if you are reactive to changing

world

if your marketing activities not answering long term

strategy

if you are overwhelmed with lots of data and not

sure how to turn / interpret data into meaningful /

powerful insights

if you have great brand strategies and plans but

your objectives not met

if you believe you have big idea for the brand but it

was not executed well across all touch points

if cross function not aligned. You have strategic

brand plan, but the execution evolve to short-term

and reactive actions.

This program will provide you ...

Guidance to develop brand vision & Brand Building

Block to capture long-term brand opportunities

Clarity on how to conduct an effective analysis &

synthesis of brand opportunities in the most effi-

cient ways possible

Structured growth model in setting effective

SMART marketing objectives

Brand alignment model that articulate how to get

every functions working together

Cohesive 6P marketing elements

Tips and templates in bringing your brand plan to

live successfully

Day

1

Day

2

Program Agenda (2 Days)

Session 4 : THINK BIG

Develop Big Idea(s) related to BBB

Build Brand Alignment Model (BAM)

Session 5 : THINK Sharp

Funnel ideas through strategic fit, prioritization & budg-

eting activity scheduling and briefings

Sharpen 6 Ps

Case Studies

Session 6 : THINK Together

Optimize plan via 5 facets – consumer, shopper, retail

customer, master brand, category

Case Studies

Session 7 : THINK Back

Monitor & review via one sheet scorecard

Session 1 : THINK Ahead

Define Brand vision (BV)

Build Brand Building Block (BBB)

Case Studies

Session 2 : THINK Through

Identify SWOT through 5 Assessment Angles

Interpret ‘Meaningful Issues’

Unlock potential relevant opportunities

Case Studies

Session 3 : THINK SMART

Set SMART Objectives