sql server 2014 enterprise edition 3-3-15 brad jarocki adam bogobowicz matt haynes
TRANSCRIPT
SQL Server 2014 Enterprise Edition3-3-15
Microsoft Hosting Service Providers
12 Conversations
Brad JarockiAdam BogobowiczMatt Haynes
Purpose & AgendaPurposeLearn how to accelerate SPLA growth by enabling hybrid services with SQL Server
Topics1) Introducing 12 Conversations 2) Conversation #5: SQL Server 2014 Enterprise Edition3) Content 4) Call to Action
2
Monthly Conversations Rhythm
Train for C2
Economic of CPS
Conversation M1 M2 M3 M4 … M12
C1
C2
C3
C4
Train for C3
System Center
Train for C4
Productivity Suite
Train for C1 Plan for Next
Plan for Next
Plan for Next
Plan for Next
3
#5CC5
Train for C5
Hosted Desktop
Plan for Next
Train for C6
SQL Server
Plan for Next
Impact
Tested content = confidence
Transformational discussion = you as a trusted advisors
Clear Follow up = relationship
Unique insights = new dialog
12C
4
SQL Server 2014 Enterprise Edition:Maximizing SQL Value for End Customers
Microsoft Hosting Service Providers
Conversation #5
5
SQL Server 2014: The Data Platformfor the Cloud
6
The Evolution of Microsoft Data Platform
SQL Server2000
SQL Server2005
SQL Server2008
SQL Server2008 R2
SQL Server2012
XML ● KPIs
Management Studio ● Mirroring
Compression ● Policy-Based Mgmt ● Programmability
PowerPivot ● SharePoint Integration ● Master Data Services
AlwaysOn ● ColumnStore Index ● Data Quality Services ● Power View ● Cloud Connectivity
Mission Critical & Cloud Performance
Cloud-Ready Self-Service BI
SQL Server2014
In-Memory Across Workloads ● Performance & Scale ● Hybrid Cloud Optimized ● HDInsight ● Cloud BI
Performance & Productivity
Mission Critical
Modern DB platform
7
Upselling SQL Enterprise to your Customers
Target 1:Customer is utilizing SQL Server Standard Edition for their application and need higher availability functionality for their business.
Target 2: Customer is running older version of SQL Server (ex: SQL 2005, SQL 2008, etc.) and wants to understand the benefits of upgrading to SQL 2014 Enterprise Edition.
Upsell to Enterprise
8
Share, Growth and Opportunity
If your SQL Enterprise mix is currently below 50%,you have a lot of opportunity to grow your business.
46% Share 60% Growth 50% Revenue Mix
SQL Server represents largest share of database units worldwide
Enterprise Edition is the fastest-growing SQL Server Edition YoY
SQL Enterprise vs. SQL Standard among SPLA-Rs
9
BASIC OFFER FOR HOSTED DATABASE OR
DBAAS
DIFFERENTIATED YOUR OFFER WITH BI AS A SERVICE
SELL UPSCALE PREMIUM SERVICES
• HIGH AVAILABILITY SERVICE• HIGH PERFORMANCE DBAAS
SQL SERVER 2014 Opportunity
Modernizing applications
• New LOB/packaged applications
• Database upgrade
• Migration from free database or competitive platform
Standard Edition
Gain profit by selling up-scale services
• Managed services for business critical applications
• Database consolidation / Virtualization
• In-Memory OLTP (new)
Enterprise Edition
Business Intelligence Edition
Differentiated Your Services with BI
• Provide a comprehensive BI platform in the Cloud
• Cross-sell: Add BI capabilities on top of your SharePoint hosting services
• Partnership opportunities with other BI system integrators and ISVs
10
SQL Server 2014 as an Enterprise Customer Data Platform
In-Memory Built-InAverage 10x faster for new and existing SQL Server apps
Secure & ScalableMost secure with enterprise scale using Windows Server
High AvailabilityThe 9’s you need, with AlwaysOn
Mission Critical SupportLive support designed for mission critical solutions
Easy access to data, big & smallSearch, access, and shape internal and external data, and combine with unstructured data
Powerful insights with familiar toolsSpeed up analysis and time to insight with the familiarity of Excel in Office and Office 365 and access via mobile devices
Complete BI platformScale your BI models and enrich and secure your data with a complete platform spanning cloud and on-premises
Hybrid Cloud SolutionsEnable new hybrid scenarios like cloud backup and cloud DR to reduce costs and improve on-premises DR
Easy On-Ramp to CloudEasily migrate and run SQL Server in the cloud to gain benefits of cloud computing
Complete & ConsistentDeploy a complete and consistent data platform from on-premises to cloud
11
• In-Memory Built-In Across Workloads• Improved Multi-Tenancy, Scalability, and
Density• AlwaysOn High Availability Enhancements• Continuous Growth of BI Capabilities
What's New for SQL Server 2014
12
In-Memory Built-In Across Workloads
Select only highly utilized tables to be in-memory
Optimize in-memory to fit existing hardware
In-memory performance across OLTP, DW and BI
All in a single SKU
On average 10x faster, without having rewrite entire app
Leverage full SQL Server capabilities
16x FasterWith In-Memory
250,000 requests/sec
SQL Server 2014 with In-Memory
Bwin Game Application
Offer high performance services across your offerings with In-Memory Built-In capability
13
Up 640 logical processors
64 vCPUs/VM, 1 TB memory/VM, 64 nodes/cluster
Supports the preparation of VM templates through SQL Server SysPrep
Enterprise-class network storage on standard hardware
Storage virtualization / Storage tiering for higher performance
Network virtualization
Improved Multi-Tenancy, Scalability, and Density
SQL Server 2014• Resource Governor adds IO
governance
• SysPrep at cluster level
Windows Server 2012 R2• Hyper-V
• Storage Spaces
• NIC Teaming
• Online VHDX Resize
• Network & Storage QoS
Scalability, performance, multi-tenant management for highly scalable hosting services
14
AlwaysOn High Availability Enhancements
Primary Secondary 2Running BI Workloads
Secondary 1Running Back-
ups
Synchronous data
movement
Asynch
ronous
data
movement
AG_Listener
Multi-DB failover, manual or automatic
Up to 8 secondary replicas
100% availability during all online operations
HA without expensive SANs
Offload reads & backups to secondaries
Deployment & management wizards
Monitoring dashboard within SSMS & System Center
Offer premium high availability services with increased SLA with SQL Server AlwaysOn
15
Continuous Growth of BI CapabilitiesDriving Analytics on any Data
Web app optimization
Smart meter monitoring
Equipment monitoring
Advertising analysis
Life sciences research
Fraud detection
Healthcare outcomes
Weather forecasting
Natural resource exploration
Social network analysis
Churn analysis
Traffic flow optimization
IT infrastructure optimization
Legal discovery
Customer Business Scenarios
INSIGHTS
SELF-SERVICE | COLLABORATIVE | MOBILE | REAL-TIME
NON-RELATIONAL
100111
DATA MANAGEMENT
RELATIONAL
STREAMING
SHAREAND GOVERN
DISCOVERAND
RECOMMEND
TRANSFORMAND CLEAN
DATA ENRICHMENT
Microsoft Big Data and BI Platform
16
Top Reasons for SQL Server 2014
For Hosting Service Providers
For End Customers
1CONSISTENTPLATFORM
Complete & Consistent Data Platform
17
Call to action
• Leverage GTM resources
• Train sellers on SQL Server Enterprise
Value Prop
• Build a SQL Enterprise Upsell Campaign
18
Call to action
19
• Download the SQL Server 2014 materials: SharePoint: http://mm-stats.com/8skh4
• Give us your feedback:Survey: http://mm-stats.com/68da9
• Need Access?Email: [email protected]
• Whitelist Request:[email protected]@[email protected]
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
Business ChallengeSAAS provider to large retailers wanted to increase inventory availability refresh speed to improve customer satisfaction
Key Benefits Increased sales with greater
throughput and improved customer satisfaction
7x faster performance enables near real time inventory updates
Before With In-Memory
Daily Asynchronous Sync
Online Retailers
Near Real-Time Sync
Online Retailers
Customers
Customers
Syndromic
SurveillancePlatform
Business ChallengeHealthcare software vendor sought a solution to combine different data types to help identify disease outbreaks earlier Key Benefits Spot outbreaks
in near real-time
Combine on-prem structured data with hand written notes
& social media feeds
Local Data Mart
Clinical App
Windows 8 App
National Data Mart
Paul HendersonBI Division Head
Hadoop File
Management
Natural LanguageProcessor
Clinical App
Anonymiser