sqcuola di twitter
TRANSCRIPT
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Twitter#SQcuoladiTwitter
Alice Passini
29 febbraio 2016
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Chi sono
Alice Passini
31 anni
Bolognese
Di giorno:
Web Analyst
Classe VIII
@alicepassini
Blogger di sera…
…e Twittatrice compulsiva
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Summary
• Perché Twitter?• Il second Screen: cos’è
• La lunghezza dei caratteri• Tweet e messaggi privati
• La bacheca
• Perché Twitter per le aziende?
• Le novità• La nuova Home e il nuovo Algoritmo
• Fun• GIF e Hashflag
• Gli eventi• Casi di successo
• Twitter Cards
• Twitter… e non Solo• Siti legati e Twitter
• Casi di successo
• Errori da non fare
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Una ricerca di Google ci dice…
https://www.thinkwithgoogle.com/articles/second-screen-searches-crucial-i-want-to-know-moments-for-brands.html
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…guardiamo un po’ di dati
http://fortune.com/2015/09/21/here-are-some-tv-tips-from-twitter-everyones-favorite-second-screen/
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www.gruppolen.itCaratteri? Quanti?
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http://www.rudybandiera.com/twitter-abbandona-140-caratteri-0108.html
Cosa è Twitter?
«Il suo pubblico è cinico, colto, raffinato,
parassitario, brutale e spesso “negativo”. Twitter
NON è un luogo come gli altri e le aziende lo… diciamo
che lo sentono, anche se non lo sanno lo sentono.
E’ diventata la patria della presa in giro, dei battutisti
(mediocri) e dei poeti (ancora più mediocri): è il luogo
della satira forzata e del sarcasmo a tutti i costi.
Io amo Twitter, l’ho sempre amato, ma con il tempo si è
deteriorato con una conseguenza strana: le aziende
ne hanno timore, non lo capiscono in pieno.»
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Tweet vs messaggi privati
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Sì? No? Quanti caratteri?
Now let’s talk about the 10,000-character limit. I wrote about this back when the announcement came out and people seemed to agree with my sentiment: it’s a terrible idea.
Let me reiterate some of the reasons why it’s a terrible idea:
• Twitter will lose its USP (forced brevity).
• We’ll lose the ‘live’ feeling.
• The site will become a sea of marketing slurry.
https://econsultancy.com/blog/67496-what-the-hell-is-going-on-with-twitter/?utm_source=Econsultancy&utm_medium=email&utm_campaign=6754090_2138-daily-pulse-uk-2016-02-09&dm_i=LQI,40RHM,HZKGE0,EJC92,1
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www.gruppolen.itLa Bacheca
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Liste cosa sono
A list is a curated group of Twitter users and a great way to organize your interests
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Perché le liste
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www.gruppolen.itPerché Twitter per le aziende?
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Dove vanno i consumatori per chiedere aiuto?
In our sample, 58% of the people who went to Twitter wrote to brands there for assistance, and 55% of the people who went to Facebook went just to talk, without wanting help (source Socialbakers)
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www.gruppolen.itLe novità
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La nuova Home
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Algoritmo per la Timeline
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L’opinione pubblica
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www.gruppolen.itFun
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GIF
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Hashflag
«Branded hashflag offer advertisers a certain amount of creative differentiation, but of course, as more advertisers use custom emojis, Twitter users will become accustomed to seeing them»
Ben Hovaness, director of social at Resolution Media
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www.gruppolen.it Gli Eventi
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Cosa succede se c’è un Hashtag ufficiale?
http://fortune.com/2015/09/21/here-are-some-tv-tips-from-twitter-everyones-favorite-second-screen/
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Quanto Engagment durante un evento?
http://fortune.com/2015/09/21/here-are-some-tv-tips-from-twitter-everyones-favorite-second-screen/
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Quali eventi seguire?
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San Remo 2016
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www.gruppolen.itTwitter Cards
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Cosa sono le Twitter Cards?
• Le Twitter Cards consistono in tweet arricchiti da altre tipologie di media oltre al testo, come video, immagini o altri dettagli sul contenuto da condividere.
https://dev.twitter.com/cards/overview
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Quanti tipi di Twitter Cards?
Summary Card
Summary Card with Large Image
App Card
Player Card
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Un po’ di numeri sulle Twitter Card
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www.gruppolen.itTwitter …e non solo
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Programmare Tweet
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Monitorare il proprio profilo
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Monitorare
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www.gruppolen.it Casi di successo
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Settore: Entertainment
Marvel received more than 12,000 Interactions in 5 hours, and set the stage for numerous imitators, including other great campaigns from 2015 that ranged from designer fashion collection releases to video game marketing
Source: SocialBakers
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Settore: Sport
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Settore: Automotive
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Settore: B2B
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Cosa non fare
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Siti utilizzati per le informazioni
http://www.mobileworld.it/2016/02/18/twitter-video-messaggi-diretti/
https://twitter.com/NBA/status/697941783054061568
http://www.mobilemarketer.com/cms/news/messaging/22215.html
https://twitter.com/Support/status/698303203587149824
https://twitter.twimg.com/PlanTheMoment_IT
http://www.spotandweb.it/wp-content/uploads/2016/02/Infografica-Sanremo.png
http://www.ilfattoquotidiano.it/2016/02/14/sanremo-2016-la-reazione-degli-utenti-twitter-alla-vittoria-degli-stadio-e-lelezione-della-vera-vincitrice-sui-social/2463796/
https://dev.twitter.com/cards/overview
http://www.social-media-analytics.it/social-media-analysis/twitter-card-analytics/
https://hootsuite.com/it/
https://tweetdeck.twitter.com/
https://tweepsmap.com/
http://twittercounter.com/
http://hashtagify.me/
http://keyhole.co/
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www.gruppolen.itGrazie per l’attenzione!