spy sunglasses 2011

EYEWEAR C O L -LECT ION

Logos :: Color Designation

Logo :: Multicolor B

BLACKC60 M40 Y40 K100R0 G0 B0

PMS 158C0 M61 Y97 K0R245 G128 B37

Logo :: Multicolor W

PMS 158C0 M61 Y97 K0R245 G128 B37

Logo :: Black


Logo :: White

WhiteC0 M0 Y0 K0R255 G255 B255

Logo :: Weblogo


PMS 158C0 M61 Y97 K0R245 G128 B37

Logo :: Weblogo

WHITEC0 M0 Y0 K0R255 G255 B255

WHITEC0 M0 Y0 K0R255 G255 B255

PMS 158C0 M61 Y97 K0R245 G128 B37

2010

SPRING 2011

L I V E

T H R U

O U R

L E N S

TABLE OF CONTENTS

CORE EXCLUSIVE

TRIDENT POLARIZEDAVAILAbLE IN RX

ROLAND SANDS COLLECTION CR-39 LENSES

NyLON LENSES

TEAM LIST

COLLECTIONS

LOOK SERIES

METAL SERIES

ADDICT SERIES

STEADY SERIES

SCOOP SERIES

TECHNOLOGY

REFERENCE GUIDE

2

4

10

26

36

54

70

74

80

CONTENTSCONTENTS22

44

1010

2626

3636

5454

7070

7474

8080

CONTENTSCONTENTS

Reach out and touch someone...better yet, reach out and someone will touch you. No, not that way you creep, its an expression! For our 2011 collection, SPY has reached out to our circle of friends to bring in some flavor and vibe for yet another great collection. The madness is just beginning and we like what we see.

More great color in classic frames and a deeper mix of acetates has funneled into a tasty conclusion: details, details, details! The details will set you apart my friends, and once again we got ‘em, you get ‘em...we all win.

Our Exquisite Linings collection of inside colors and prints inspired from around the world will keep you cool on the inside (isn’t that still what counts?).

We’ve also teamed up with rising son, Roland Sands to bring some customized love to an already spicy lineup of fashion for your face. We’ve unleashed the beast in this collab with some shit you surely never saw coming.

Basically, its on and its here for you to getta’ piece. Consider this an invite to the Spring 2011 SPY pool party.

Live thru our lens...SPY

SPRING 2011 PG3SERIES

SURF INTERNATIONAL

DEAN MORRISONWADE GOODALLCLAy MARZOJOHN FLORENCEALANA bLANCHARDbEN bOURGEOISMIKE LOSNESSTORREy MEISTER

SURF REGIONAL

TyLER NEWTONPARKER COFFINCORy ARRAMbIDECODy THOMPSONEVAN THOMPSONNICK RUPPNATHAN FLORENCEIVAN FLORENCEERIKA STEINER

WAKE

DANNy HARFPARKS bONIFAySHANE bONIFAyTOM FOOSHEEJIMMy LA RICHECHAD SHARPEJEFF MC KEEMELISSA MARQUARDT WAKESKATE

GRANT RObERTSTRAVIS DORANKyLE HyAMS

SNOWBOARD PRO

LOUIE VITODCPEERO NIEMELADARRELL MATHESSTEVIE bELLDANNy LARSENWILL LAVIGNEMEGHANN O’bRIENKAREEM EL RAFIE

SKI PRO

JF HOULEWILEy MILLERDUNCAN ADAMSCHARLES GAGNIERAHMET DADALIADAM DELORMEMIKE HORNbECKCOREy VANULAR

SKI DEVELOPMENT

VINCENT GAGNIERNIKLAS ERIKSSONKELLy SILDARULOGAN IMLACH

MOTO

JEREMy MCGRATHKEVIN WINDHAMGRANT LANGSTONTOMMy SEARLEJOSH DEMUTHbRANDON MAyS

SNOW MOBILE

TUCKER HIbbERT

MT. BIKE

SAM HILL SHAUN OCONNOR

TEAM

IT’S WHAT’S ON THE INSIDE THAT COUNTSExquisite Linings is a tribute to the devil in the details! Inspired by linings, juxtaposed patterns, prints, fabrics and stitching that all come together to separate a PIECE from a “piece of $h!T” Enjoy these luxurious treatments to all your favorite frames...a perfect balance of spice and subtlety to frame your face.


born and bred in Long beach, California, Roland Sands Design is the result of blood, sweat and broken bones from years of hard riding and hard living. Championship winning road racer, designer, fabricator and builder of some of the motorized world’s most unique creations, Roland has lent us some style that is uniquely his own. Custom pad prints, etched acetates and hot rod inspired paint techniques have come together to form a limited collection that looks good going fast.

MATTEBLACK

For black ops and shady characters alike, we are proud to offer a generous line up of murdered-out frames chock full of stealth appeal. Enjoy life under the radar! Our matte black series is now a staple collection of soft-hand, low sheen frames with mellow branding and tons of back handed toughness.

l oo k

Look is Spy’s premium series. Showcasing our most forward thinking designs, we experiment with the latest cutting edge technologies and use only the finest materials. This is where we explore new territories and exercise our passion for pushing the limits of accepted styling.

670323340139BLACK W/ MATTE BLACKGREy W/ bLACK MIRRORVLT 11.5Delivery 2/1

670323068069BROWN W/ BROWN HORNbRONZEVLT 14.2Delivery 2/1

670323340129BLACK W/ MATTE BLACKGREyVLT 17.2Delivery 11/1

670323089129BLACK W/ REDGREy W/ bLACK MIRRORVLT 11.5Delivery 11/1

670323090139BLACK W/ WHITEGREy W/ RED FLASH MIRRORVLT 17.8Delivery 11/1

1.

5.

2. 3.

6.

670323064139BLACK W/ TORTOISEGREy W/ bLACK MIRRORVLT 11.5Delivery 11/1

4.


FLYNNWELCOME BACK TO TOMORROW, YESTERDAY AND THE SPACE IN BETWEEN. THE fLYNN IS SOLID fLAvOR fOR YOuR fACE WITH A HugE SHIELD THAT fITS LIKE A gLOvE. HAND CRAFTED FROM LUXURIOUS ACETATE REVEALING UNEXPECTED LOGO DETAILS. 4-bASE NyLON MONO LENS. FIVE bARREL HINGE SySTEM. CUSTOM METAL DETAILS. 100% UV PROTECTION. FRAME MEASURES: 134-NA-140.

LOOK

DARRELLMATH E SP R O S N O W B O A R D E R

670087297140BLACK/RED W/ guNMETALGREy W/ SILVERGRADIENT MIRRORVLT 11.0

670087308073BLACK W/ CLEAR BROWNbRONZE FADEVLT 20.6

3. 4.

670087088044SMOKEY BLACKbLACK FADEVLT 23.6Delivery 11/1

1. 2.

670087288069gREEN W/ BROWN HORNbRONZEVLT 14.6Delivery 11/1


BODEGAAgED TO PERfECTION, THE BODEgA OffERS MuLTILAYERED STYLINg STRAIgHT fROM THE TOP SHELf.HAND CRAFTED FROM LUXURIOUS ACETATE AND FORGED MONEL ALLOy. 6-bASE LENSES. CUSTOM METAL DETAILS. 100% UV PROTECTION. FRAME MEASURES: 62-12-138.

LOOK

D E A NM O R RI S O NP R O S U R F E R

670299469044TRANSLuCENT TEAL W/ CLEARbLACK FADEVLT 21.8Delivery 2/1

670299090164BLACK W/ CLEARMERLOT FADEVLT 29.3Delivery 11/1

670299154073BuRguNDY W/ CREAM bRONZE FADEVLT 19.5Delivery 2/1

2.

5.

1.

670299504044PuRPLE W/ LAvENDERbLACK FADEVLT 21.8Delivery 11/1

4.

670299468073CLASSIC TORT W/ CLEAR BROWNbRONZE FADEVLT 19.5Delivery 11/1

3.


FIONAfIONA’S SINuOuS CuRvES WRAP YOuR fACE IN RELAxED LuxuRY. ORgANIC TEMPLE DETAILS WITH A vINTAgE fRAME SHAPE BLEND NOuvEAu AND WHOOA. bUILT FROM bOMb-PROOF GRILAMID. 6-bASE LENSES. THREE bARREL HINGE SySTEM. CUSTOM METAL DETAILS. 100% UV PROTECTION. FRAME MEASURES: 61-13-130.

LOOK

melissam a r qu a r d tP R O W A K E B O A R D E R

670795062133SHINY BLACK GREy GREENVLT 12.4

4.

670795316069SHINY BROWN STRIPE TORTOISE bRONZEVLT 12.4

5.

2. 3.1.

670795843139MATTE BLACK W/ PLAIDGREy W/ bLACK MIRRORVLT 9.7Delivery 11/1

670795374129MATTE BLACKGREyVLT 12.4

670795843129BLACK W/ HIPSTER PLAIDGREyVLT 12.8Delivery 11/1

670805843129HIPSTER PLAIDGREy W/ SILVER MIRRORVLT 12.8Delivery 11/1

3.1.

670805387130MATTE gREYGREy W/ MULTI LAyERED GREENVLT 17.9Delivery 11/1

670805879875MATTE CRYSTAL W/ BLACK TEMPLESGREy GREEN W/ PURPLE SPECTRAVLT 10.8Delivery 11/1

4.2.

670805254130TRANSLuCENT RED W/ BLACK CHECKSGREy W/ RED SPECTRAVLT 19.7Delivery 11/1

670805173140SHINY CHECKERSGREy W/ SILVER GRADIENT MIRRORVLT 11.0

5.

670795374135GREy POLARIZEDVLT 12.4


TOURING TRONAMERICA’S MOST-WANTED fRAME. HANDSOME AND TOugH WITH A METAL NOSE gRILLE, BIg BLOCK HINgE AND REAR TEMPLE SPOILER. CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 8 X 4 bASE TORIC ARC® LENSES. STURDy TEMPLES AND METAL DETAILS. 8MM HINGE. 100% UV PROTECTION. FRAME MEASURES: 64-14.5-122.

IT gREW uP IN RIvERDALE AND STILL gOES SWIMMINg WITH PHOEBE CATES. NO SHIRT, NO SHOES, NO SERvICE!INJECTED WITH RESILIENT EPSyLON™. 6-bASE ARC® MONO LENS. HANDSET CUSTOM METAL FRAME DETAILS. 8MM METAL HINGE. 100% UV PROTECTION. FRAME MEASURES: 131-NA-129.

LOOK

672015130073BRONZE fADEbRONZE FADEVLT 33.7

672015024044AQuAbLACK FADEVLT 21.8Delivery 2/1

672015045044BLACK fADEbLACK FADEVLT 23.4

4.

5.

3.1. 2.

672015868158CHERRY BLOSSOM MARBLELT. bRONZE W/ SILVER MIRRORVLT 22.7

672015863259ROYAL PuRPLE MARBLE PURPLE W/ SILVER MIRRORVLT 16.4


CLARICEfROM SOHO TO SILvERLAKE, CLARICE IS THE PERfECT REvIvAL PIECE TO ADD TO YOuR DAILY WARDROBE. CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 6-bASE LENSES. FIVE bARREL HINGE SySTEM. 100% UV PROTECTION. FRAME MEASURES: 60-16-145.

LOOK

a l a n ab l a nc h a r dP R O S U R F E R

670364149129BLACK W/ HORNGREyVLT 9.5Delivery 11/1

670364075133DARK TORTOISEGREy GREENVLT 19.4

670364100219MATTE ICE W/ LAguNA BLuEGREy W/ bLUE SPECTRAVLT 14.3Delivery 2/1

670364135044RED W/BLACK STRIPESbLACK FADEVLT 21.5

1.

5.

2. 4.

670364071143BLACK W/WHITE PINSTRIPEGREy/SILVER GRADIENT MIRRORVLT 8.9

3.


HIBALLOLD SCHOOL fLAvOR, REMIxED AND SERvED ON THE ROCKS. HAND CRAFTED FROM LUXURIOUS ACETATE. 4-bASE CR39 LENSES. CUSTOM METAL DETAILS. DURAbLE METAL HINGES. MIDSIZED FRAME WITH A MEDIUM FIT. 100% UV PROTECTION. FRAME MEASURES: 62-10-141.

LOOK

W A D EG O O DA L LP R O S U R F E R

5. 6.

670923062133SHINY BLACKGREy GREENVLT 12.4

4.3.2.1.


670923256083BLACK W/ WHITE 80’SbRONZE W/ RED SPECTRAVLT 10.0

670923843069BLACK W/ CLASSIC PLAIDbRONZEVLT 13.6Delivery 2/1

670923685877PALISADESGREy W/ MULTI LAyERED bLUEVLT 9.8Delivery 11/1

670923374810MATTE BLACKGREy W/ MULTI LAyERED PINKVLT 12.4

670923062801GREy GREEN POLARIZEDVLT 12.4


BLOKBOLD AND CONfRONTATIONAL, BLOK MAKES ITS PRESENCE KNOWN. MAx HEADROOM-ESQuE SCuLPTuRED TEMPLE DETAILINg AND uNIQuE LENS ANgLES ARE NOT fOR THE fAINT Of HEART. CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 6-bASE LENSES. CUSTOM METAL DETAILS. 100% UV PROTECTION. FRAME MEASURES: 57-16-123.

LOOK

D E A NM O R RI S O NP R O S U R F E R

metal

Our metal series forges classic design with modern construction for a look that will take you into the future.

670626340139MATTE BLACK W/ SHINY BLACKGREy W/ bLACK MIRRORVLT 14.8

670626470069gOLD W/ CLASSIC TORTOISEbRONZEVLT 13.7

670626475133SILvER W/ BLACK TORTOISEGREy GREENVLT 14.8

670626488133MATTE gREEN W/ BLACKGREy GREENVLT 14.8

1. 2. 3. 4.


ROSEWOODPAIRS WELL WITH DECK SHOES, DRY MARTINIS AND SHuffLEBOARD SuNDAYS. THE ROSEWOOD IS YOuR COMPANION fOR ESCAPISM. HAND CRAFTED FROM LUXURIOUS ACETATE AND FORGED MONEL ALLOy. 6-bASE LENSES. FIVE bARREL HINGE SySTEM. CUSTOM METAL DETAILS. 100% UV PROTECTION. FRAME MEASURES: 64-13-140.

METAL

DARRELLMATH E SP R O S N O W B O A R D E R

670037798044guNMETAL W/ BLACK MARBLEbLACK FADEVLT 23.4

670037863164CHAMPAgNE W/ PuRPLE MARBLEMERLOT FADEVLT 23.5

670037142073ANTIQuE BRASS W/ BROWN TORTbRONZE FADEVLT 19.5Delivery 11/1

670037141073gOLD W/ CHERRY REDbRONZE FADEVLT 19.5Delivery 11/1

2.1. 4.3.


KAORICHANNEL YOuR gLAM-ZEN. THE KAORI’S BALANCE Of METAL AND ACETATE TAKES YOu fROM BOTTLE SERvICE NIgHTS TO TOP DOWN MORNINgS. HAND CRAFTED FROM LUXURIOUS ACETATE AND FORGED MONEL ALLOy. 4-bASE LENSES. CUSTOM METAL DETAILS. 100% UV PROTECTION. FRAME MEASURES: 61-12-125.

METAL

h A N N A HK E A LI A m a y

671067561129 SHINY SILvERGREyVLT 12.0

671067374133MATTE BLACKGREy GREENVLT 12.0

1. 2.

671067279069SHINY gOLDbRONZEVLT 12.4

3.

671067809129MATTE BLACK W/ WHITE TEMPLESGREyVLT 12.0

4.


YOKOWITH STYLE SO RETRO-fuTuRISTIC IT MAY BREAK uP THE BAND, THE YOKO MELDS SPY’S ExCLuSIvE MONEL ALLOY fRAME WITH AN 80’S INSPIRED SHIELD LENS. FORGED MONEL ALLOy FRAME. 4-bASE NyLON SHIELD LENS. 100% UV PROTECTION. FRAME MEASURES: 135-N/A-119.

METAL

L O U I EV I T OP R O S N O W B O A R D E R

670175374133 MATTE BLACKGREy GREENVLT 12.4

1.

670175561133SHINY SILvERGREy GREENVLT 12.4

2.

670175280069SHINY gOLD / BLACKbRONZEVLT 12.4

3.

670844561133SHINY SILvERGREy GREENVLT 12.4

3.

670844742139 BRuSHED guNMETAL W/ SILvER TEMPLESbLACK MIRRORVLT 27.2

670844382133 MATTE gREENGREy GREENVLT 12.4

2.1.

670844279069SHINY gOLDbRONZEVLT 12.4

4.

670844561801GREy GREEN POLARIZEDVLT 12.4


WILSHIRE CLOVERDALEAN ANguLAR NOD TO BOTH YESTERDAY AND TOMORROW. FORGED MONEL ALLOy FRAME.8 X 4 bASE TORIC ARC® LENSES. 100% UV PROTECTION. FRAME MEASURES: 66-12-130.

AN AvIATOR fRAME INSPIRED BY THE PAST WITH OPTICALLY CORRECT CuRvES Of THE fuTuRE. FORGED MONEL ALLOy FRAME. 8 X 4 bASE TORIC ARC® LENSES. AVIATOR STyLING. 100% UV PROTECTION. FRAME MEASURES: 65-12-130.

METAL

addi c t

This series is the core of Spy Optic. High end materials and fashion forward forms make addict the series that keeps them coming back for more. Haymaker, Lacrosse and Dynasty may have raised eyebrows when introduced, but were catalysts then and staples now.


672014808069CLASSIC TORTOISE bRONZEVLT 12.4

672014865044BLACK / SMOKE CRYSTAL bLACK FADEVLT 23.4

672014865129BLACK / SMOKE CRYSTAL GREyVLT 12.4

3. 4.

672014843133BLACK W/ CLASSIC PLAIDGREy GREENVLT 12.4Delivery 2/1

672014789143PRIvATE EYESGREy W/ SILVER MIRRORVLT 10.4Delivery 11/1

672014062129SHINY BLACKGREyVLT 12.4

1. 2.

6.5.


TICEvINTAgE HIPSTER STYLINg MEETS EYE TO EYE WITH THE PIONEERS Of ROCK ‘N’ ROLL. CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 6-bASE LENSES. OVERLAPPING THREE bARREL HINGE SySTEM. 100% UV PROTECTION. FRAME MEASURES: 55-17-135.

ADDICT

C L A YM A R Z OP R O S U R F E R

670413075133SHINY DARK TORTOISEGREy GREENVLT 20.02

670413227130TRANSLuCENT gREYGREy W/ RED FLASH MIRRORVLT 23.7Delivery 11/1

670413067129BLACK AND TANGREyVLT 21.6

670413109139POOLSIDEGREy W/ SILVER MIRRORVLT 11.5Delivery 2/1

670413149069BLACK W/ HORNbRONZEVLT 14.6Delivery 11/1

670413090135RSD BANDITSGREy POLARIZEDVLT 9.5Delivery 11/1

5.

1. 2. 3.

7. 8.6.


4.


670413332129SHINY BLACK TORTOISEGREyVLT 21.6


KUBRIKINSPIRED BY A PASSION fOR fINDINg fANTASY IN THE MuNDANE, A NOD TO NOIR IN fuLL COLOR. HAND CRAFTED FROM LUXURIOUS ACETATE. 6-bASE LENSES. CUSTOM METAL DETAILS. 100% UV PROTECTION. FRAME MEASURES: 55-21-140.

ADDICT

J O H NF L O RE N C EP R O S U R F E R

670735387810MATTE gREYGREy W/ MULTI LAyERED PINKVLT 20.0Delivery 11/1

670735577129BLACK W/ NEON SWIRLSGREyVLT 12.8Delivery 2/1

670735344044LAvENDERbLACK FADEVLT 21.8Delivery 2/1

670735024887 AQuAbLACK FADE W/ PURPLE MIRRORVLT 21.1Delivery 2/1

670735382080MATTE gREENbRONZE W/ GOLD MIRRORVLT 16.4Delivery 11/1


1.

5.

2. 3. 4.

6.

671063316069BROWN STRIPE TORTOISEbRONZEVLT 12.4



671063843133BLACK W/ CLASSIC PLAIDGREy GREENVLT 12.4Delivery 11/1

671063843139MATTE BLACK W/ PLAIDGREy W/ bLACK MIRRORVLT 9.7Delivery 11/1

1. 4.3.2.

5.


671063062135 GREy POLARIZEDVLT 12.4

671063638129SHINY WHITEGREyVLT 12.4

6.


STRATOS II HAILWOODCHAMPAgNE ON YOuR fACE WITH BEER MONEY IN YOuR POCKET. CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 6-bASE LENSES. CUSTOM METAL DETAILS. 100% UV PROTECTION. FRAME MEASURES: 60-20-140.

SPY’S NEWEST fAMILY PRODIgY, THE HAILWOOD BOASTS TIMELESS LINES AND A CLASSIC fIT. CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 8-bASE ARC® LENSES. CUSTOM METAL DETAILS. 8 MM HINGE. 100% UV PROTECTION. FRAME MEASURES: 60-16-127.

ADDICT


670283788044BLACK W/ WHITE LACEbLACK FADEVLT 21.8Delivery 2/1

670283062044 BLACKbLACK FADEVLT 23.4

1. 3.2.

670283867073BROWN MARBLEbRONZE FADEVLT 33.7

4.

670283863164ROYAL PuRPLE MARBLEMERLOT FADEVLT 23.5

5.


EDYNTHROWBACK STYLINg WITH fELINE fuNK. THE EDYN IS A CLASSIC MIx Of THEN AND NOW. CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 6-bASE LENSES. CUSTOM METAL DETAILS. 100% UV PROTECTION. FRAME MEASURES: 60-15-139.

ADDICT


671012227219TRANSLuCENT gREYGREy W/ bLUE SPECTRAVLT 14.3Delivery 2/1

671012154129BuRguNDYGREyVLT 9.5Delivery 11/1

671012658129RSD WOOD gRAINGREy GREEN POLARIZEDVLT 14.8Delivery 11/1

671012062133SHINY BLACKGREy GREENVLT 19.4

1. 4.3.2.

671012632130WHITEGREy W/RED FLASH MIRRORVLT 17.8

5.


MURENAgROuNDED IN THE EIgHTIES, MuRENA IS A MuST-HAvE fOR TODAY’S SCENE. OLD SCHOOL LINES DEfINE YOuR gO TO SHADES Of THE MOMENT. HANDCRAFTED FROM LUXURIOUS ACETATE. CRySTAL CLEAR 6-bASE CR39 LENSES. DURAbLE METAL HINGES. WIRE-CORE TEMPLES. CUSTOM METAL DETAILS. 100% UV PROTECTION. FRAME MEASURES: 58-17-140.

ADDICT

T O R R E YMEISTERP R O S U R F E R

670275062164SHINY BLACKMERLOT FADEVLT 19.4

1.

670275210105SHINY COCONuT CRèME fADECOCONUT CRèME FADEVLT 37.1

2.

670275315074SHINY BONE STRIPE TORTOISEbRONZE POLARIZEDVLT 12.4

3.



6.

670431613069SHINY BROWN STRIPE TORTOISEbRONZEVLT 12.4

670431613074bRONZE POLARIZEDVLT 12.4

3.


4.

670431054129BLACK W/ PAISLEYGREyVLT 12.8Delivery 11/1

670431843129MATTE BLACK W/ PLAID GREyVLT 12.8Delivery 11/1

670431374129MATTE BLACK GREyVLT 12.0


1. 2.

5.


DYNASTY LACROSSEvOLuPTuOuSLY OvERSIZED TO HIDE YOuR SINS fROM THE NIgHT BEfORE. CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 8-bASE ARC® LENSES. CUSTOMIZED METAL DETAILS WITH A HAND POLISHED FINISH. 100% UV PROTECTION. FRAME MEASURES: 60-17-125.

STEALTHY, SLEEK AND vERSATILE LINES KEEP YOuR INTENTIONS A MYSTERY. MORE COvERAgE, STRONg WRAP AND AN EvERYMAN fIT. CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 8 X 4 bASE TORIC ARC® LENSES. CUSTOM METAL DETAILS. 100% UV PROTECTION. FRAME MEASURES:59-18-121.

ADDICT

670925054044BLACK W/ PAISLEYbLACK FADEVLT 21.8Delivery 11/1

670925788129BLACK LACEGREyVLT 12.8Delivery 2/1

1. 2.

7.

670925638129SHINY WHITE GREyVLT 12.0


670925867069BROWN MARBLEbRONZEVLT 12.4

8.5. 6.


670925062135SHINY BLACKGREy POLARIZEDVLT 12.4


670925062073SHINY BLACKbRONZE FADEVLT 33.7

4.3.


ELIZAPLuSH LuxuRY fIT fOR A CELEBuTANTE, ELIZA IS PREPARED fOR HER PAPARAZZI MOMENT. CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 8 X 4 bASE TORIC ARC® LENSES. CUSTOM METAL DETAILS. 100% UV PROTECTION. FRAME MEASURES:59-18-121.

ADDICT


670373638044SHINY WHITEbLACK FADEVLT 23.4


6. 8.



5.


670373789139PRIvATE EYESGREy W/ bLACK MIRRORVLT 27.2Delivery 11/1

670373204877CLEAR SMOKEGREy W/ bLUE SPECTRAVLT 9.8 Delivery 11/1


1. 2. 3. 4.

7.

670373210073SHINY COCONuT CRèME fADEbRONZE FADE VLT 33.7


HAYMAKERDESIgNED WITH fLAvORS Of HIP HOP AND STREET CRED. IT SCREAMS ITS ITALIAN DESIgN ROOTS. bUILT FROM bOMb-PROOF GRILAMID. INTEGRATED HINGE. 6-bASE ARC® SHIELD. ADJUSTAbLE METAL NOSE PIECE. 100% UV PROTECTION. FRAME MEASURES:125-N/A-115.

ADDICT

J E R EM YMCGRATH7 X S U P E R C R O S S C H A M P

steady

Tried and true models that are still at the front of trends - our bread and butter pieces are still a step above the rest. Steady models will check out so fast you’ll lose track of whether they ever hit the shelf at all.

670412892129RSD RED fLAKEGREyVLT 12.8Delivery 11/1



670415808069CLASSIC TORTOISEbRONZEVLT 13.6


670415632129WHITEGREyVLT 9.9


4.2. 3.



5.

1.


LENNOXBOLD AND CLEAN LINES MAKE THIS THE PERfECT COMPLIMENT TO CLASSIC STYLE. CUSTOM-bUILT WITH HIGH QUALITy PROPIONATE. CUSTOM METAL DETAILS. DURAbLE METAL HINGES. 8-bASE ARC® POLyCARbONATE LENSES. 100% UV PROTECTION. FRAME MEASURES: 60-14-139.

STEADY

E E R ON I E ME L AP R O S N O W B O A R D E R

670937302129 gREY CRYSTAL fADEGREyVLT 12.4

670937374811MATTE BLACKbRONZE W/ MULTI LAyERED GREENVLT 16.2



4.3.2.

5.

670937316069BROWN STRIPE TORTOISEbRONZEVLT 12.0


6. 7.



670937608069TOBACCObRONZEVLT 12.0

1.

670937374129 MATTE BLACKGREyVLT 12.4


670195066129SHINY BLACK STRIPE TORTOISEGREyVLT 12.4

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670195045129SHINY BLACK fADEGREyVLT 12.4

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670195613069SHINY TORTOISEbRONZEVLT 12.4


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DIRTY MO COOPERDESIgNED TO DALE jR’S SPECIfICATIONS. THE DIRTY MO IS YOuR fIRST PLACE TROPHY NO MATTER HOW YOu fINISH.CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 8 X 4 bASE TORIC ARC® LENSES. CUSTOM METAL DETAILS. 8 MM STOP HINGE. 100% UV PROTECTION. FRAME MEASURES: 59-18-121.

CALM AND CALCuLATED WITH STYLINg THAT COMMANDS RESPECT.CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 8-bASE ARC® LENSES. 100% UV PROTECTION. FRAME MEASURES: 59-16-127.

DALE EARNHARDT jR.SIGNATURE SUNGLASS

STEADY





670036577877BLACK W/ NEON SWIRLSGREy W/ MULTI LAyERED bLUEVLT 9.8Delivery 2/1

670036843139BLACK W/ HIPSTER PLAIDGREy W/ bLACK MIRRORVLT 27.2Delivery 11/1

670036891129RSD gREEN fLAKEGREyVLT 12.8Delivery 11/1

670036204143CLEAR SMOKEGREy W/ SILVER MIRRORVLT 9.7Delivery 2/1

670036374810MATTE BLACK GREy W/ RED SPECTRAVLT 19.7Delivery 11/1

670036316129BLACK fADEGREyVLT 12.4



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COOPER XLA SuPER SIZED vERSION Of THE COOPER. TuRN YOuR SHuffLE Off; THIS IS THE ONLY PIECE YOu’LL NEED.CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 8-bASE ARC® LENSES. 100% UV PROTECTION. FRAME MEASURES: 59-17-142.

STEADY

W A D EG O O DA L LP R O S U R F E R


672002374135GREy POLARIZEDVLT 11.3Delivery 11/1

672002808069CLASSIC TORTOISEbRONZEVLT 13.6

672002808074bRONZE POLARIZEDVLT 12.7Delivery 11/1

672002891129RSD gREEN fLAKEGREyVLT 12.8Delivery 11/1

672002632129WHITEGREyVLT 12.8Delivery 11/1

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672002062135GREy POLARIZEDVLT 11.3Delivery 11/1

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KASHMONEY IN THE BANK! ALL DAY STYLINg IN A LOW vOLuME, MEDIuM fITTINg fRAME. SIgNATuRE SPY DNA ELEvATES CLASSIC DESIgN TO A MONETARY LEvEL Of COOL. CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 8-bASE ARC® LENSES. FIVE bARREL HINGE SySTEM. CUSTOM METAL DETAILS. 100% UV PROTECTION. FRAME MEASURES: 61-15-125.

STEADY

J E R EM YMCGRATH7 X S U P E R C R O S S C H A M P




670939382080MATTE gREENbRONZE W/ GOLD MIRRORVLT 16.4Delivery 2/1

670939374130MATTE BLACKGREy W/ RED SPECTRAVLT 19.7

670939892129RSD RED fLAKEGREyVLT 12.8Delivery 11/1

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6.5.

670939130069SHINY BRONZE fADEbRONZEVLT 12.4

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670939204143CLEAR SMOKEGREy SILVER MIRRORVLT 10.4

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670535210074SHINY COCONuT CRèME fADEbRONZE POLARIZEDVLT 12.4

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NOLEN LOGANfITS LIKE A gLOvE AND fOLLOWS YOu INTO THE MIx. IN SLEEK INjECTED gRILAMID, THE LOgAN IS READY TO gET TO WORK. bUILT FROM bOMb-PROOF GRILAMID. 8-bASE ARC® LENSES. bUILT-IN HINGE SySTEM. 100% UV PROTECTION. FRAME MEASURES: 60-15-121.5.

LOW-PRO CLASSIC STYLE LIvES ABOvE AND BEYOND THE TRENDS. CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 8-bASE ARC® LENSES. RIVETS AND METAL TEMPLE DETAILING. 5 MM STOP HINGE. 100% UV PROTECTION. FRAME MEASURES: 59-19-119.

STEADY

4.

671015638129SHINY WHITEGREy VLT 12.4

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671015054129BLACK W/ PAISLEYGREyVLT 12.8Delivery 11/1

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3.

671015315069SHINY BONE STRIPE TORTOISEbRONZEVLT 12.4



CLEOCLEvER AND CONfIDENT CLEO PICKS uP WHERE ABBEY LEfT Off. STRAIgHT A’S CAN BE SExY TOO.CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 8 X 4 bASE TORIC ARC® LENSES. 8MM HINGE. 100% UV PROTECTION. FRAME MEASURES: 59-17-122.

STEADY


670861062164SHINY BLACKMERLOT FADEVLT 19.4


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670861268069SHINY fOREST TORTOISEbRONZEVLT 12.4

3.2.


670375374810MATTE BLACKGREy W/ RED SPECTRAVLT 19.7Delivery 11/1


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670375301129SHINY gREY CRYSTAL fADEGREyVLT 12.4







670375130069SHINY BRONZE fADEbRONZEVLT 12.4

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ZOEA HOT COMBINATION Of CLASSY AND SASSY. CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 8-bASE ARC® LENSES. CUSTOM-bUILT METAL DETAILS. 100% UV PROTECTION. FRAME MEASURES: 60-19-119.

HIELOAN INSTANT HITMAKER, THE BOLD AND RECTANguLAR HIELO COMMANDS ATTENTION.CUSTOM-bUILT FROM HIGH QUALITy PROPIONATE. 8-bASE ARC® LENSES. 8MM HINGE. 100% UV PROTECTION. FRAME MEASURES: 56-19-125.

STEADY

scoop

Spy’s scoop venting system is our proprietary technology and what put us on the map. Air is forced through strategically placed vents and reduces the incidence of fogging. These are models built with performance in mind, but still carry signature spy design elements.

670980567129SHINY SMOKINg guNMETAL fADEGREyVLT 12.4

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3.1. 4.

Replacement lenses are available for styles that feature this logo. See price list for available colors.


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3.1.


2. 4.

670949879143TRANSLuCENT BLACKGREy W/ SILVER MIRRORVLT 9.7Delivery 11/1





Replacement lenses are available for styles that feature this logo. See price list for available colors.


DIABLOMINIMALIST, POST-MODERN SPORT DESIgN WITH SHARPENED EDgES. bUILT FROM bOMb-PROOF GRILAMID. 9-bASE ARC® LENSES. VENTILATED SCOOP® TECHNOLOGy. COMFORTAbLE HyTREL TEMPLE TIPS. 100% UV PROTECTION. FRAME MEASURES: 58-22-123.

HSXA NEW BREED Of DuAL-PuRPOSE SPORT fRAMES. THIS HYBRID MODEL MELDS fASHION AND fuNCTION WITH PATENTED SCOOP® TECHNOLOgY AND HIgH DESIgN AESTHETICS. bUILT FROM bOMb-PROOF GRILAMID. 8 X 4-bASE TORIC ARC® LENSES. VENTILATED SCOOP® TECHNOLOGy. COMFORTAbLE HyTREL TEMPLE TIPS. 100% UV PROTECTION. FRAME MEASURES: 57-14.5-120.

SCOOP


Traditional spherical lenses have a consistent vertical and horizontal curve in the lens. If the edge of the lens were to continue around back to itself, it would form a spherical shape. This is the most commonly used lens profile.

SPHERICAL

A Toric lens has differing horizontal and vertical base curves—meaning that vertically the curvature is different than the horizontal curvature. This shape of lens allows a unique appearance that is very wearable and gives larger, high-wrap frames a modern look and feel.

TORIC

Spy Optic is pleased to offer prescription sunglasses directly to dealers. Carl Zeiss Vision Sunlens, the leading manufacturer of premium polycarbonate sunglass lenses, is the exclusive vendor for this program and the partnership represents an exclusive RX program that clearly benefits consumers who demand optical superiority with the latest frame options. For more RX info, visit www.spyoptic.com or contact your rep.

Rx LENSES

LENS CuRvATuRE

LENSTECHNOLOGY

All of Spy’s polarized sunglasses feature premium injected Trident lenses. Trident lenses diffuse glare through the use of an integrated polarizing filter layered within the injected lens, allowing incredible clarity even in the harshest conditions.

Trident Polarized lenses are of the highest quality available, and effectively eliminate more than 99% of blinding glare. Spy’s premium Trident polarized lenses will outlast and out-perform a typical polarized lens every day of the week (and twice on Sunday!).

TRIDENT POLARIZED LENSES

Polarized lenses act like slatted window blinds—when light hits a reflective surface it bounces and scatters, reducing contrast and clarity. The “blinds” in our Trident lenses block scattered light rays but let in the “right” light, allowing you to see clearly and fight eye fatigue.

POLARIZATIONSpy Optic’s ARC® (Accurate Radius Curvature) lenses are used in to provide the highest quality and most optically correct, distortion-free vision. ARC® lenses are decentered, eliminating distortion and allowing true clarity. All ARC® lenses are Optical Class 1 quality.

ARC®

™

WITHOUT TRIDENT POLARIZED WITH TRIDENT POLARIZED

TRIDENT POLARIZEDRx LENSES

t r i d e n tp o l a r i z e d

spy


Monel is an engineered alloy of Nickel, Silver and Copper that creates a lightweight, yet extremely durable frame. Monel Alloy is malleable, corrosion-resistant and hypo-allergenic for well-fitting and long-wearing shades.

MONEL ALLOY

Spy Optic is one of a few elite manufacturers to offer frames crafted in premium propionate. Frames constructed fashioned in propionate have a sleek, dense finish that is modern, comfortable, and durable.

PROPIONATESpy uses flexible Grilamid in its Scoop® series and other sport-friendly styles. Grilamid frames are shatter-resistant, comfort-able, and ready to take on the world in any climate condition.

gRILAMID

The Hytrel rubber found on Scoop® frame temples is a unique hydrophilic compound that increases in tackiness when introduced to moisture. When you sweat, Hytrel keeps your shades firmly in place and ensures a longer ride.

HYTRELSpy Optic’s patented Scoop® venting system combats lens fogging by promoting airflow between the lens and the wearer’s face. Scoop® forces air through strategically placed vents of varying aperture on the frame, effectively shutting down fog and keeping your vision clear.

SCOOP® vENTINg SYSTEM

FRAMETECHNOLOGY


BASECURVATURE

4, 6, 8, OR 9 BASE? Spy’s spherical sunglasses are available in 4-, 6-, 8-, or 9-Base. “Base curve” refers to the amount of “wrap” that a lens has, which in turn affects the curvature of the frame. A flatter lens—such as a 4-Base—will create a much flatter, squared frame shape, whereas a higher base number will cause a sleek, wraparound fit.

4 BASE

8 BASE

6 BASE

9 BASE

As flat as it gets, our 4-base lenses are for straight-up fashion purists.

A middle-ground curve, not too little, not to much. For that “classic” style.

A good strong wrap that goes both ways—fashion and function.

The strongest curvature we offer.

REFERENCEGUIDE

Sinuous curves wrap your face in relaxed luxury. built from bomb-proof grilamid• 6-Base lenses • Three barrel hinge system • Custom metal details• 100% UV protection• Frame measures: 61-13-130

Calm and calculated styling thatcommands respect.Custom-built from high quality propionate• 8-Base ARC® lenses• Durable metal hinges • 100% UV protection• Frame measures: 59-16-127

Vintage hipster styling meets eye to eye with the pioneers of Rock ‘N’ Roll.Custom-built from high quality propionate• 6-Base lenses• Overlapping three barrel hinge system• 100% UV protection• Frame Measures: 55-17-135

A nod to noir in full color.Hand crafted from luxurious acetate• 6-Base lenses• Custom metal details• 100% UV protection• Frame Measures: 55-21-140

Timeless lines and a classic fit.Custom-built from high quality propionate• 8-Base ARC® lenses• Custom metal details• 8 MM hinge • 100% UV protection• Frame Measures: 60-16-127

Top down afternoons to bottle service nights.Hand crafted from luxurious acetate andforged monel alloy• 4-Base lenses • Custom metal details• 100% UV protection• Frame measures: 61-12-125

your companion for escapism.Hand crafted from luxurious acetate andforged monel alloy• 6-Base lenses • Five barrel hinge system • Custom metal details• 100% UV protection• Frame measures: 64-13-140

Optically correct curves of the future.Forged Monel alloy frame• 8 X 4 Base Toric ARC® lenses• Aviator styling• 100% UV protection• Frame measures: 65-12-130

BODEGA

DIRTY MO

FLYNN

LOOK SERIES

ADDICT SERIES

STEADY SERIES

METAL SERIES

LENNOX

FIONA

COOPER

TICE KUBRIK HAILWOOD

KAORIROSEWOOD WILSHIRE

Handsome and tough with metal nose grille, big block hinge, and rear temple spoiler. Custom-built from high quality propionate • 8 X 4 Base Toric ARC® lenses • Huge temples with spoiler and metal details • 8 MM hinge • 100% UV protection • Frame measures: 64-14.5-122

Turn your shuffle off, this is the only piece you’ll need.Custom-built from high quality propionate• 8-Base ARC® lenses• Custom metal details • 100% UV protection• Frame measures: 59-17-142

TOURING

COOPER XL

No shirt, no shoes, no service!Injected with resilient Epsylon™ • 6-Base ARC® mono lens • Handset custom metal frame details• Oversized 8mm metal hinge• 100% UV protection• Frame measures: 131-NA-129

Money in the bank! All day stylingin low volume.Custom-built from high quality propionate• 8-Base ARC® lenses• Five barrel hinge system • Custom metal details • 100% UV protection• Frame measures: 61-15-125

TRON

KASH

Multilayered styling straight from the top shelf. Hand crafted from luxurious acetate and forged monel alloy.• 6-Base lenses• Custom metal details • 100% UV protection• Frame measures: 62-12-138

Designed to Dale Jr’s technical specifications.Custom-built from high quality propionate• 8 X 4 Base Toric ARC® lenses• Custom metal details • 8MM stop hinge• 100% UV protection• Frame measures: 59-18-121

Welcome back to tomorrow, yester-day and the space in between.Hand crafted from luxurious acetate• 4-Base nylon mono lens• Five barrel hinge system• Custom metal details • 100% UV protection• Frame measures: 134-NA-140

Bold and clean lines make this the perfect compliment to classic style.Custom-built with high quality propionate • Custom metal details• Durable metal hinges• 8-Base ARC® polycar bonate lenses• 100% UV protection• Frame measures: 60-14-139

Champagne on your face with beermoney in your pocket.Custom-built from high quality propionate• 6-Base lenses• Custom metal details• 100% UV protection• Frame Measures: 60-20-140

Throwback styling with feline funk.Custom-built from high quality propionate• 6-Base lenses• Custom metal details• 100% UV protection• Frame Measures: 60-15-139

So retro-futuristic it may break up the band.Forged Monel alloy frame• 4-Base mono lens• 80s inspired styling• 100% UV protection• Frame measures: 135-N/A-119

An angular nod to both yesterday and tomorrow.Forged Monel alloy frame• 8 X 4 Base Toric ARC® lenses• Squared aviator styling• 100% UV protection• Frame measurements: 66-12-130

STRATOS II EDYN

YOKO CLOVERDALE

Clever and confident, straight A’s can be sexy too.Custom-built from high quality propionate• 8 X 4 Toric Base ARC® lenses• Durable 8MM metal hinges• 100% UV protection• Frame measures: 59-17-122

Grounded in the eighties, murena is a must-have for today’s scene. Handcrafted from luxurious acetate • Crystal clear 6-Base CR39 lenses • Durable metal hinges • Wire-core temples• Custom metal details• 100% UV protection• Frame measures: 58-17-140

From Soho to Silverlake, Clarice is the perfect revival piece to add to your daily wardrobe. Custom-built from high quality propionate • 6-Base lenses • Five barrel hinge system • 100% UV protection• Frame measures: 60-16-145

Lavish in scale and detail with metallic temple accents. Custom-built from high quality propionate • 8 x 4 Base Toric ARC® lenses• Custom metal details • 100% UV protection• Frame measures: 59-18-121

Voluptuously oversized.Custom-built from high quality propionate• 8-Base ARC® lenses• Customized metal details with a hand polished finish.• 100% UV protection• Frame measures: 60-17-125

Old school flavor, remixed and served on the rocks.Hand crafted from luxurious acetate• Custom metal details• Midsized frame with a medium fit• 4-Base CR39 lenses• 100% UV protection• Frame measures : 62-10-141

Designed with flavors of hip hop and street cred. built from bomb-proof grilamid• Integrated hinge• 6-Base ARC® shield• Adjustable metal nose piece• 100% UV protection• Frame measures: 125-N/A-115

Minimalist, post-modern sport design.built from bomb-proof Grilamid• 9-Base ARC® lenses• Hytrel temple tips• Ventilated Scoop® technology• 100% UV protection• Frame measures: 58-22-123

LOGAN

SCOOP SERIES

NOLEN CLEO

MURENA

CLARICE

ELIZADYNASTY

HIBALL

HAYMAKER

DIABLOHSX

bold and rectangular.Custom-built from high quality propionate• 8-Base curve lenses ARC® lenses• Propionate frame • Sturdy 8MM hinge• 100% UV protection• Frame measures: 56-19-125

HIELOA hot combination of classy and sassy.Custom-built from high quality propionate• 8-Base ARC® lenses• Custom-built metal details• 100% UV protection• Frame measures: 60-19-119

ZOE..

Fits like a glove and follows you into the mix.built from bomb-proof Grilamid• 8-Base ARC® lenses• Built-in hinge system• 100% UV protection• Frame measures: 60-15-121.5

Low-pro classic style.Custom-built from high quality propionate• 8-Base ARC® lenses• Rivets and metal temple detailing• 5 MM stop hinge• 100% UV protection• Frame measures: 59-19-119

Stealthy, sleek and versatile lines keep your intentions a mystery. Custom-built from high quality propionate • 8 x 4 Base Toric ARC® lenses• Custom metal details • 100% UV protection• Frame measures: 59-18-121

Sculptured temple detailingand unique lens angles.Custom-built from high quality propionate • 6-Base lenses • Custom metal details• 100% UV protection• Frame measures: 57-16-123

Patented Scoop® technology and high design aesthetics.built from bomb-proof Grilamid• 8 X 4 Base Toric ARC® lenses• Hytrel temple tips• Ventilated Scoop® technology• 100% UV protection• Frame measures: 57-14.5-120

LACROSSE

BLOK

THE NEW s T

T H I S I STHE BACKF L I P I TO V E R

SPY USA

2070 LAS PALMAS DRIVE. CARLSBAD CA 92011 USAPH 760 804 8420 • PH 800 779 3937 • FX 760 804 8421SPY EUROPE

VIA VAJONE 2 - 21020 GALLIATE LOMbARDO (VA) ITALyPH 39 0332 949 833 • PH 00 800 0103 2004 • FX 39 0332 968 344

SPRING 2011

spy sunglasses 2011

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