sprinting towards innovation
DESCRIPTION
We have heard about how developers use Sprints as an agile tool to get code shipped. How about using a similar concept for innovating on an idea? Ideas are abundant and many times teams struggle to figure out which ideas to pursue. Design Sprints use a design-thinking-like process to understand which ideas are worth moving to the next steps. In this interactive workshop you'll learn: How to research an idea's merit from a customer's perspective How to gain insights from that data (and how different the data may be from what you might expect) Modifying, evolving or killing an idea based on that research, prototyping and feedbackTRANSCRIPT
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Sprinting to INNOVATIONC. Todd Lombardo @iamctodd
Ethan Bagley @ebagslolz
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We work here
(and we do this all the time)
@iamctodd@ebagslolz
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How do you know if an idea is any good?
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Research Insights Ideation Prototype Test
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Research Insights Ideation Prototype Test
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research
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A = InterviewerB = Speakerc = Observer
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Observation Observation
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One Minute...
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C = InterviewerA = SpeakerB = Observer
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One Minute...
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B = InterviewerC = SpeakerA = Observer
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One Minute...
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What did you.. see? HEAR? OBSERVE?
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insights
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Observation Observation
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Observation Observation Trend
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Observation Observation Trend
Market DAta
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Observation Observation InsightTrend
Market DAta
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“I like chocolate ice cream”
Hand get messy
because of dripping
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“I like chocolate ice cream”
Hand get messy
because of dripping
clean-up
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“I like chocolate ice cream”
Hand get messy
because of dripping
Like sweet, need
portableclean-up
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So what’s the problem?
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five Minutes...
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Reframe it
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Too BroadHMW redesign dessert?
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Too BroadHMW redesign dessert?
Too NarrowHMW design a cone for ice cream that won’t drip?
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Too BroadHMW redesign dessert?
Just RightHMW redesign ice-cream
to be more portable?
Too NarrowHMW design a cone for ice cream that won’t drip?
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Two Minutes...
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What are you solving for?
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Ideation
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rules: Individual 1st defer judging
quaNTITY over QuaLity
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6-up: six different ideas in 5 minutes
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FIVE MinuteS...
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Dot voteVENN DIAGRAM2X2 MATRIX
CONVERGE:
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Dot voteVENN DIAGRAM2X2 MATRIX
CONVERGE:
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Thought Process Evolution
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Thought Process Evolution
Observation
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Thought Process Evolution
Observation Trend
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Thought Process Evolution
Observation InsightTrend
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Thought Process Evolution
Observation InsightTrendRefined
Problem
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Thought Process Evolution
Observation InsightTrendRefined
Problem
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prototype
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make. test. learn.
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What is the most important question to answer?
How might we test it?
Make a tangible artifact to test
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What is the most important question to answer?
How might we test it?
Make a tangible artifact to test
![Page 49: Sprinting Towards Innovation](https://reader037.vdocuments.mx/reader037/viewer/2022110118/55549059b4c905186d8b473d/html5/thumbnails/49.jpg)
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Diagram
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Diagram role-play
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Diagram role-play Model
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Diagram role-play Model Mockup
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Example
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FIVE MinuteS...
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TEST
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TEST WITH TWO DIFFERENT TEAMS
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TWO MinuteS per test
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Tip: don’t try to sell it!
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WHAT WORKED..?good?Bad?Unexpected?
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so... what just happened?
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there are frameworks
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and frameworks
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and more frameworks
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IDEO
XPLANE
CHESKIN
CONIFER
COOPER
FROG
FITCH
MELVILLE
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they’re all quite similar
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THANKS!!
Go Sox!!@iamctodd@ebagslolz