Spring/Summer 2018

Spring/Summ

er 2018

www.gusella.com

Spring/Summer 2018

MilanHong Kong

Beijing

Once upon a time, a young spirited entrepreneur named Dino Gusella was gifted in the art of handcrafting children’s shoes. Dino had a wonderful dream, he wanted to open a store that would be enchanting for all the children who came to buy his shoes. Gusella opened its first boutique shop in Via Spadari in 1932. Eighteen years later, by 1950, Gusella had opened several shops in Milan as well as Lombardy.

Despite the exponential growth, the key to success remains the same: ensuring the highest quality footwear combined with careful service, suitable for little princes and princesses.

We no longer exclusively offer footwear; Gusella also offers a complete apparel proposal for children aged from 0 to 12 years. Comfort and style are the keywords in these collections that consists of dresses, sweaters, suits and coats, a perfect combination of modern elegance and classic quality for any great occasion.

The evolution of the Gusella brand has never stopped, yet our core value of remaining synonymous with Italian style and quality will always remain.

Welcome to the underwater wonderland of GUSELLA’s Little Mermaid. Inspired by our favourite ocean-dwelling princess, the new collection features beautiful summer prints, elegant dresses and suits, as well as summer-ready shoes. Combining classic looks with whimsical twists.

This Season’s underwater adventure tells a story about a princess with a tail that overcomes obstacles to be with her prince from the land. The collection offers a luxury collection of champagne gold prints, reminiscent of bubbles and pearls; Gusella offers a variety of sophisticated outfits suitable for parties and weddings. To match, our classic and bejewelled shoes add a touch of sparkle to every outfit.

The naval theme re-emerges with the classic collection in navy, white and red accented tones. Smart, tailored silhouettes for the boys are paired with comfortable yet stylish derby shoes. The bold stripes and prints in this collection ensure a striking prince in the making.

Finally our coral themed apparel collection with exclusive underwater prints are the focal point of this season with a range of new shapes for dresses, tops and pants. Moreover, matched with our gleaming sandals, ballets and gusellinos, you’re sure to be the catch of the day!

C o l l e C t i o n

Spring/Summer 2018

C’era una volta Dino Gusella, un imprenditore giovane ed entusiasta con un grande talento nella creazione di calzature artigianali per bambini. Dino aveva un sogno meraviglioso: aprire un negozio che avrebbe incantato i bambini venuti a comprare le sue scarpe. Le porte del mondo di Gusella si sono aperte a Milano, con l’inaugurazione della prima bottega in Via Spadari nel 1932. Diciotto anni più tardi, nel 1950, Gusella aveva già inaugurato diversi negozi a Milano e in Lombardia.

Nonostante la crescita esponenziale, la formula del successo rimane immutata nel corso del tempo: garantire la massima qualità nelle calzature unita ad un servizio curatissimo, adatto anche a principi e principesse.

Non solo calzature. Gusella è oggi in grado di offrire una proposta di abbigliamento completa per lui e per lei da 0 a 12 anni. Comfort e stile sono le parole d’ordine di un guardaroba composto da abiti, maglie, completi e capispalla, perfetto connubio tra eleganza classica ed elevata qualità di capi creati anche per le grandi occasioni.

L’evoluzione del marchio Gusella nel corso del tempo non si è mai arrestata trasformandolo, ad oggi, in sinonimo di stile e qualità italiana.

Benvenuto nel fantastico mondo sottomarino della Sirenetta di GUSELLA. Ispirato alla principessa preferita da tutti che vive negli oceani, la nuova collezione è caratterizzata da bellissime stampe marittime, eleganti abiti e completi e da scarpe perfette per l’ estate.

L’ avventura sottomarina di questa stagione racconta di una principessa sirena che affronta tutti gli ostacoli per stare con il suo principe che vive sulla terraferma. Una selezione di stampe color champagne, che ricordano le bolle e la schiuma del mare. La lussuosa collezione offre sofisticati abiti, adatti a feste e matrimoni. Da abbinare alle nostre classiche e preziose scarpe che aggiungono un tocco brillante ad ogni outfit.

Il tema navale riemerge con la nostra classica collezione dai toni accesi in blu navy, bianco e rosso. Le sagome ben strutturate per i bambini sono abbinate a comode e raffinate derby. Le righe e le stampe audaci di questa collezione assicurano un principe dallo spirito sorprendente.

Infine il nostro tema corallo della collezione di abbigliamento con esclusive stampe sottomarine è il punto focale di questa stagione con una gamma di abiti, top e pantaloni dalle nuove forme. Inoltre, abbinati ai nostri brillanti sandali, ballerine e Gusellino, sarai sicuramente al centro dell’ attenzione.

C o l l e C t i o n

Primavera/Estate2018

S P R i n G / S U M M e R 2 0 1 8

LuxuryCollection

ar out in the ocean the

water is as blue as the petals of the loveliest cornflower, and as clear as the purest glass. It is down there that the sea folk live.

F

Martina wearsDori dress

Dorotea Metal Toe shoes

Marco wearsCorinto jacket / Rodi shirt

Sparta vest / Argo pantsRavanello gusellino velcro metal toe

he palace is a wonderful

sight to see, for every shell holds glistening pearls, any one of which would be the pride of a queen’s crown.

T

Gaia wearsPetrea dress / Egle skirtCrono ballet

here were six lovely little sea

princesses, but the youngest was the most beautiful of them all. But like all the others she had no feet. Her body ended in a fish tail.

T

rightAretusa coat/ Tiglo shoes

Nicolo wearsMistra shirt / Claudio vest / Lord pallon

Giacomo pants / Milord derby

Gaia wearsGrace dress / Camelia ballet

he little mermaid could not forget that

first time she rose from the depths of the sea and looked on at such pomp and happiness.

T

Pietro wearsSmoking suit / Milord derby

Sofia wearsCharlotte dress / India ballet

S P R i n G / S U M M e R 2 0 1 8

ClassicCollection

Nicolo wearsSantorini jacket / Sciato shirt / Dulse pallon

Delo pant / Anemone derby

h, how handsome the young Prince

was! He laughed, and he smiled and shook people by the hand, while the music rang out in the perfect evening.

O

top leftNaxos Dog shirt

bottom leftChania Palm Blue shirt

top rightNaxos Sea Horse shirt

bottom rightNaxos Anchor shirt

Nicolo wearsVolo jacket / Mistra shirt / Pella Stripe shorts / Dante derby

Linda wearsLory dress / Mali sandal

Gaia wearsBegonia dress / Palma sandal

Marco wearsFesto jacket / Cleo shirt / Siris vest / Alissum shorts / Sky sandal metal toe

he Prince asked who she was, and

how she came to be there. Her deep blue eyes looked at him tenderly but very sadly, for she could not speak.

T

Nicolo wearsArtemisia jacket / Rian shirtLord pallon / Copenhagen pantsAnemone derby

Linda wearsFreda dress / Atlante shoes

hen you get to be fifteen,” her

grandmother said, “you will be allowed to rise up out of the ocean and sit on the rocks in the moonlight.”

“W

left Max gattona single velcro para

rightGu016 gusellino velcro para

leftRaggio baby onesie / Bambu sneaker

rightSaturno baby onesie / Biancospino shoes

utside the palace was a big garden, with

flaming red and deep-blue trees. Their fruit glittered like gold, and their blossoms flamed like fire on their constantly waving stalks.

Linda wearsMina dress

O

Tiglo shoes

from left to rightMandorlo gusellino metal toeSky gusellino sandal metal toe

Dorotea Metal Toe gusellino bebeMandorlo gusellino metal toe

Ravanello gusellino velcro metal toe

o be thought beautiful on land you have to have two awkward props which they call legs.”“T

Gaia wearsPapavero dress / Lettonia sandal

Linda wearsAgnes shirt / Malva pants

Malva sandal

he whole day long they used to play

in the palace, down in the great halls where live flowers grew on the walls.

T

Gaia wearsPapavero dress

Linda wearsAgnes shirt / Malva pants

Introducing our enlarged Moderno range of pret-a-porter outfits, perfect for

our little casual-chic fashionistas. This collection is a great introduction

to the Gusella house for comfortable t-shirts with our Gusella mascots,

featuring denim as the main fabric and tropical, sea-side prints. The glittering

sneakers, colourful running shoes and gleaming slip-ons of our Moderno range

are a sure show-stopper.

Be ready to make a splash this season!

S P R i n G / S U M M e R 2 0 1 8

ModernoCollection

Linda wears Syria dressGirasole metal toe

The most eager of them all was the

youngest, the very one who was so quiet and wistful. She could just see the moon and stars.

O

Marco wearsChania Palm Blue shirtLindo shorts / Chelon sandal

Nicolo wearsChania White shirtSamos shorts / Minorca shoes

Gaia wears Cibele t-shirt / Opale skirt

Turtle sneakers

Nicolo wears Atene Anchor t-shirt / Croco jacket

Giove jeans / Salina sneakers

on’t you love me best of all?” the little

mermaid’s eyes seemed to question him. “Yes, you are most dear to me,” said the Prince, “for you have the kindest heart.”

“D

from left to rightJosephine gold derbySiena sneakersJosephine silver derbyMenta balletDolphin slip on

Gaia wears Oxa dress / Girasole metal toe

Nicolo wears Fedez Ex Ginepro t-shirt / Mike Ex Budapest shorts / Pioppo boat shoes

Nicolo wears Vani Ex Bergamo t-shirt / Copenhagen shorts / Oleandro sandal

Gaia wears Berte shirt / Skin shorts / Menta ballet

Nicolo wears Atene Boat t-shirtGiove jeansRando sandal

Gaia wears Larimar dress / Edera sandal

rightQuercia sandal

Running sneakers

www.gusella.com

Photography by Silvia Coluccelli

MilanVia della Spiga, 31 - Milano

Hong KongShop OTG32A, G/F, Ocean Terminal, Harbour City,

3-27 Canton Road, Tsim Sha Tsui - Kowloon

BeijingB1, NB133, China World Mall,

No.1 Jian Guo Men Wai Avenue, Chaoyang District -Beijing

Gusella Counter, Level 5, SKP, No.87 Jianguo Road, Chaoyang District-Beijing

Gusella Counter, Level 4, Yansha Youyi Shopping City, No.52 Liangmaqiao Road, Haidian District-Beijing

www.gusella.com

Spring/Summ

er 2017