springer helen ellis licensing manager, uk a taster of our thinking…
TRANSCRIPT
Springer
Helen Ellis
Licensing Manager, UK
A taster of our thinking….
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•Springer eBooks: our key features in context.
• Innovations: MyCopy, eBook Readers, smart phones, etc..
•Springer Journals
•Summary & Conclusions
Agenda
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•Findings taken from:
– Springer White Paper (2007) entitled:
– “eBooks – The End User Perspective”
– www.springer.com/ebooks
Springer eBooks: our key features in context
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Not content type aware but subject aware
Therefore our ejournals and eBooks are on the same platform and cross searchable
Find restrictions on use and downloading frustrating
Therefore Springerlink has no DRM restrictions or concurrent usage limits at all (we see peaks in usage as inevitable, in fact we like high usage!)
With no DRM restrictions users and can download their eReader (.pdf)
Users will find the eBooks and use the content in a variety of ways
Therefore each eBook has chapter level DOI’s (journalisation of eBooks) and all content is indexed in Google, Primo & Summon at the chapter level
…also good quality free MARC records (from OCLC) are included at no extra cost so finding the content via the OPAC is easy
Through this heightened discoverabilty users will find content they didn’t know they wanted
to help, Springerlink suggests related articles (both journal and eBook)
End users and eBooks – Springer thinking…
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Want to offer a good functionality and usability to their users
Therefore there are no DRM restrictions on Springerlink (including to VLEs)
Want to get a good return on their expenditure (i.e. good usage)
One UK institution had a cost per chapter download (COUNTER Report) of £1.03 in 2008
A surprising benefit has been that where institutions have our eBooks their journal usage is also increasing
Want clear budgeting and no hidden costs
One-off payment for perpetual purchase with no going access fees*, plus…
…statistics show eBooks are used for years, i.e. return on investment over a number of academic years
Without any restrictions on printing/downloading there is no need for print back ups (further aided by MyCopy), therefore no need for costly shelf space, or constant re-shelving of returned books
Want to be able to offer all types of book content to users
Therefore Springer eBook collections include all our books whatever type (inc. reference works, textbooks book series)
No individual title selection and activation means time and energy saved
Librarians and eBooks – Springer thinking…
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•Springer eBooks: our key features in context.
• Innovations: MyCopy, eBook Readers, smart phones, etc..
•Springer Journals
•Summary & Conclusions
Agenda
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What is Springer’s “My Copy”?
SpringerLink-users with access to Springer’s eBooks can order
print book from that collection directly from SpringerLink
Trial just finished in the US with test sites now being activated in the UK soon
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Branding MyCopy Books
MyCopy wordmark and SpringerLink logo on front cover
MyCopy visual on book spine
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Springer Innovations - what our techies spend the day thinking about…
• Born digital (the end of the print run for books by 2011…!) Print on demand for books
• “Slice-and-dice” MyCopy
• Links with both journal articles and eBook chapters to definitions with an eReference Work
• E-only Journals where we can publish an article as soon as it is ready
– beginning this process with the Journal of High Energy Physics this year
• Increase in text mining at the full text level
– www.springerexemplar.com which allows you to see how a particular term or phrase is used in peer-reviewed, published literature
– www.latexsearch.com similar but for mathematical equations
– www.authormapper.com where are our authors? Are there areas where certain research areas are focussed? Free tool to find out
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SpringerLink – future plans for Mobile Devices
• Springer want content to be displayed on Mobile Devices which roughly split
into two categories:
– Digital Readers based on eInk (iLiad, Sony Reader, Kindle, etc)
– Mobile telecommunication devices (iPhone, BlackBerry, 3G phones, PDAs)
• Why is there an issue?
– Springer want to maximise usage and service to librarians and their end-users, but
– PDF is large in size and not suitable for mobile telecommunications devices
– Screensize does matter - PDF cannot be re-rendered to be read comfortably
• Is ePub the answer?
– XML-based: meaning all mobile devices will be supported!
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Mobile Devices supported on SpringerLink…?
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•Springer eBooks: our key features in context.
• Innovations: MyCopy, eBook Readers, smart phones, etc..
•Springer Journals
•Summary & Conclusions
Agenda
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• Takeover titles include
–Journal of High Energy Physics, Wetlands, Journal of Medical Toxicology
–48 in total
• New start up titles include
–Journal of Internet Services and Applications, Journal of the Knowledge
Economy
–32 in total
• NESLi contract renegotiations in 2010
Springer Journals – Key new titles in 2010
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•Springer eBooks: our key features in context.
• Innovations: MyCopy, eBook Readers, smart phones, etc..
•Springer Journals
•Summary & Conclusions
Agenda
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•Good content
– that can be easily found, used and integrated in work flows
– that can be budgeted for and true value analysed
– that keeps up to date with technological developments to continue to engage with users
Summary & Conclusions