spring lifestyle 2011
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reliv musicians 18 our new logo 20 kalogris oundation in haiti 24
spring 2011 reliv.com
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What a phenomenal product we have!Knocked my Curves workout out o thepark this morning and I havent beenthere or over 6 weeks due to a back injury.No jitters/palpitations just lots o energyto do the best ever workout in 3 years.
Patricia Dunkelberger Epperson,
via Facebook
Ive put 24K to the test on some o thoseoccasions where I stretched past what anormal healthy person can do withoutatigue, and what I am inding is seriousmental clarity and stamina, a sharpnesswhen exhaustion would normally dull thesenses. It didnt help my team win theSuperbowl, so Im working on setting anappointment with the Steeler coachesASAP. Our teams need Reliv!
Marcia Speicher, via Facebook
I cant wait or the Disney cruise! I will beenjoying other happy, healthy Reliv riendson the cruise and we will all have our24K shots!
Susan Brusa, via Twitter
With 24K I have so much energy and themental clarity is amazing! Everything looksso much clearer, like in High Deinition!
Mardi Tipton Burleson, via Facebook
Finally an energy drink that doesnt giveme the shakes! I drink it beore going outthe door or my dairy arm chores in themorning, and come in rereshed like the
moment I walked out the door three hoursbeore!
Ginny Koopmeiners, via Facebook
The best thing about National Conerencehas to be all the great people Ive gotten tomeet and the 24K to stay alert enoughto do it!
John Schwendinger, via Twitter
24K is the best. I drove all night to Atlanta
had a busy weekend and drove back onSunday. Usually I am lagging and dragging
Tried 24K no lag, drag or sag! I have acalm ocus and energy to spare. No caeine, so no spike and crash. No sugar buzz just ocus, energy and calm. WOW!
Kathleen Sutton, via Business Builders
Blog and Facebook
My irst taste o the 24K product is on its way. Im marketingin a college town so I am excited to see how it can help the
students and aculty in my area with energy and alertness or
exams, studying, etc.
Katie Morrell via Business Builders Blog
on 24K
TM
do youwant tobe rst?Share your comments
on these social
networks and you
could be eatured in
the next Lifestyle:
acebook.com/relivtwitter.com/reliv
Business Builders Blog
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06 24K Is Here!
08 This Is Everyones Shot
10 The Story o 24K
12 My Conerence Diary
16 Say Aloha to the Reliv Liestyle
18 Because o Reliv
20 The Reliv Brand: A Higher Set o Standards
22 Four Easy Personal Branding Tips
24 RKF Returns Hope to Haiti
26 Time to Write Your Own Success Story
28 My Story
30 @reliv.com
tableocontents
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The statements contained in this material have not been evaluated by the Food andDrug Administration. The personal testimonials shared relect individual experienceso Independent Relv Distributors and are not necessarily typical o the results you mayobtain. Reliv products are not intended to diagnose, treat, cure or prevent any disease.
As with any independent business, success as a Reliv Distributor requires a signiicantamount o hard work and dedication. The individuals eatured in this material oer aglimpse into the liestyle and economic beneits they are enjoying through the Relvopportunity as a result o their own skills and personal eort. These stories are examplesonly and are not intended as averages or guarantees.
Re-Energize Your Reliv ExperienceSince you are reading this magazine, you have already taken
a vital irst step you have discovered Reliv. And what a
time to ind us!
Our revolutionary new product 24K is already making
waves throughout the industry. As a healthy solution in the
booming energy drink market, 24K promises huge growth in
the months and years ahead. And weve added a new look,
new tools, new promotions and a renewed commitment to
our core values to lead our charge orward.
Whether youre an active business builder, a retail customer
or someone learning about Reliv or the irst time, I encour-
age you to take the next step in your Reliv journey. Follow
us on Facebook and Twitter, add 24K to your next order,
advance a Distributor level. No matter how you do it, build-
ing on your Reliv experience will improve your lie today and
pay even bigger dividends tomorrow I guarantee it.
The new look oLifestyle magazine should give you an idea
o how we are re-energizing our eorts as a company. Andwith a hot new product, a rereshed brand image and a
reinvigorated Distributor orce, there is no limit to where we
go rom here.
Come along or the ride!
ryan montgomery
Executive Vice President
o Worldwide Sales
contributorseditor-In-chief
Mark Murphy
managing editor
Annie Haarmann
graphic designer
Lesli Schmitt
Lifestyle is published or and
about Independent Reliv Distributors.
2011 Reliv International, Inc.
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6
Breakthrough Product Oers aHealthy Energy Alternative and Much More
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Relivs newest product was introducedto an energized crowd at NationalConference in Atlanta on February 3, with thousands more tuning in to thelive webcast online. It was Relivs biggestlaunch event ever and for good reason.24K brings a healthy new alternative tothe red-hot energy drink market.
As Relivs first ever ready-to-drink prod-uct, 24K is an energy shot unlike anyother. Rather than masking symptomsof fatigue with stimulants such as caf-feine, 24K nourishes your body with 24active ingredients, providing the fuel forhealthy, real energy without the crash.
Break the Fatigue Cycle
Our daily activities zap our energy andcan leave us feeling worn out, unfocusedand stressed. 24K offers a healthy newsolution by addressing the underlyingproblem the fatigue cycle.
Physical fatigue and mental fog go hand-in-hand, and stress is a leading contribu-tor to both. These three factors continuein a vicious cycle, leaving you feelingexhausted and unable to get the mostout of your day. To be truly effective, aformula must address all three of them.
24K is the first product of its kind totarget the entire fatigue cycle. 24K givesyour body the fuel it needs for energy,focus and stress relief. No other productdelivers such a comprehensive formula orsuch a synergistic blend. All 24 ingredi-ents work together and strengthen oneanother for results that are immediate,lasting and beneficial to overall health.
A Nutritional Powerhouse24K contains 24 powerful andhealthy ingredients backed by clini-cal research to tap into your bodysnatural vitality and promote peak
performance. These include:
Omega-3 Fatty Acids:instrumental inthe function of brain cellmembranes and proven to helpimprove learning and memory
Resveratrol: improves blood flowto the brain, enhancing brainperformance and focus
B Vitamins: essential for the bodys energyproduction and optimal brain function
Beta Alanine: reduces fatigue,improves strength and endurance
Coenzyme Q10: brain-enhancingnutrient and central to cellular energyproduction
Valerian Root: provides alertrelaxation, or energy without thejitters; shown to reduce stress inthose experiencing anxiety
Gama Aminobutyric Acid (GABA):serves as a neurotransmitter thatreduces anxiety; controls the brainstheta waves and increases endorphins
For a complete list of ingredientbenefits and additional productinformation, visit: reliv.com/24K
Healthy Energy orBody, Mind & Spirit
by Dr. Carl Hasings, Reliv Vice
Chairman & Chie Scientic Ocer
Everyone knows what it eels like
to be tired. But more and more
Americans arent just tired, theyre
exhausted both mentally and
physically. Our schedules continue
to get busier as we strive to balance
work, school, amily and everything
else we do. We need added energy
more than ever beore.
Its no surprise then that the
energy drink market is booming.Unortunately, most people turn to
energy products containing stimu-
lants that can do more harm than
good. Loaded with caeine, these
products provide an artiicial lit lead-
ing to an inevitable crash. Thats not
to mention the potential or an accel-
erated heart rate, anxiety, trouble
sleeping and even withdrawal. In
act, the levels o caeine in some
popular energy drinks have many
regulatory authorities concernedin several countries worldwide,
prompting more strict regulations
and warning labelling.
At Reliv, we elt compelled to provide
a healthy alternative. Meet 24K, our
irst ready-to-drink product and a
healthy way to deliver real energy
through real nutrition. Rather than
relying on stimulants, 24K contains
24 health-promoting ingredients
proven to address all three actors
in the atigue cycle: physical atigue,mental og and stress.
No other product on the market
delivers the nutritional punch o 24K.
Just compare labels and see or your-
sel. I youre looking or a healthy
source o energy or body, mind and
spirit, this is your shot!
A superior product in a booming
energy drink market makes 24K a
vehicle to reach whole new groups
and a new generation o
people. For years with Reliv
nutrition, weve had what everyone
needed, but sometimes our riends
didnt realize how much they needed
it. With 24K we have what they want
andneed. Thats a huge dierence.
fatigue
mental
fog
stress
Bronze Ambassadors Jeremiahand Hanna Pence o Enid, OK
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With increasingly busy lives,
it seems we are all looking or
an edge just to keep up. Un-
ortunately, many o us turn
to energy products contain-
ing stimulants that can do
more harm than good. Thats
why Reliv developed 24K,
a healthy way to deliver real
energy through real nutrition.
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Learn more about 24K and
order yours today at reliv.com/24K.
As a runner, I love the eeling I get rom 24K! It reminds me o when the
endorphins kick in on a run and you just eel good. I get a steady, sustained
energy not a caeine kick. I also eel more clear-headed. Right now, Im
training or the Pittsburgh Hal Marathon, so I drink 24K beore each run. Im
going to get a 24K shirt to wear during the race!
Amy Thomas, Export, PA
Studying or exams can mean a lot o late nights. I usually end up eelingpretty crummy rom lack o sleep. I had tried other energy drinks, and they
always gave me a jolt, but let me eeling drained ater 30 minutes or so. 24K
was dierent. I elt really good and didnt eel shaky or get a crash aterward
I earned all As and Bs on my exams this year! Now I take a shot o 24K when
ever I work a late shit at the dorms. I love it!
Lauren Vance, Clayton, CA
Since getting our order o 24K last week, I have been taking it twice a day
and have seen dramatic improvement in my racquetball game. Racquetbal
is a ast sport and the biggest dierence I have seen is improved ocus and
mental clarity. I have to decide quickly what shots I am going to make. My
opponent even said today that he had seen my game improve. I dont ee
too guilty because I have already told him about 24K!
Dan Miller, Houston, TX
Work, school, family24K is Relivs first ready-to-drink product and isavailable in a multi-serving 28-ounce bottle and intwo-ounce double-shots for when youre on the go.So you are covered wherever and whenever you needto perform at your best:
Morning. Kick start your day with a shot of 24K.
Afternoon. Avoid that mid-day slump after lunch.
Exercise. Boost athletic performance andenergy levels.
Study. Improve concentration with the idealstudy buddy.
Travel. Keep focused and alert on the road.
Weekends. Tackle that to-do list with energyto spare.
Do the MathCompare 24Ks label with the leading energy shot the one you see every time you check out at the store and youll see there really is no comparison. Andwhen it comes to price, youll discover that with 24Kyou get a whole lot more for your money.
24 active ingredients
5 calories per serving
0 caffeine
0 sugar
0 crash
24K is the perfect door-opener to the entireReliv opportunity. And in the words ofHenry Ford, Employers dont pay wages;products pay wages.
Weve been comparing Relivs launch of 24K with Fords launch of the Mustang back in1964. When the Mustang came out, there
was no such thing as a pony car. Sure therewere sports cars, but this was a new, uniqueapproach. Similarly, there are a lot of energydrinks on the market, so this is a productpeople can immediately recognize and relateto. But none of them hold a candle to 24K!Its so much more than an energy drink.
The Mustang had new Ford dealershipspopping up everywhere. And 24K has Relivdistribution networks expanding across thecountry. With the cutting-edge product linewe already have in place, we can blow theroof off of this opportunity in the monthsand years ahead!
A Golden Opportunityby Presidential Four-Time Platinum Ambassadors
Joe and Carol Felger
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the story o
Concentric Circles
Suggest ripples on a pondto highlight that this isRelivs irst liquid product;also relect targets torepresent mental ocusand concentration.
Upward ArrowSuggests increased
energy andelevated mood.
Background Glow
Symbolizes heightenedawareness.
Reliv Logo
Clearly identiiescompany and promotes
new Brand Standards.
Bright ColorsRepresent energy,alertness and vitality.
Black ColorJust plain looks cool.
other design concepts considered
Name on Its Side
Encourages people tolook at this product in a
dierent way this
is not your typicalenergy shot.
Back
A brie list o key num-bers at the top provides
a quick snapshot owhat sets 24K apart,and the tagline Healthy
energy or body, mindand spirit ties the prod-
uct directly to Relivsmission statement.
Plus Sign
Shows this is more thanjust an energy drink.
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Fall 2008: Conception
Following the launch o GlucAect in November 2008, Dr. Carl Hastings
and the Reliv Product Development team set to work on a new product
Scientists have made several new discoveries about nutritions role in
brain unction. The team targets brain health or the next Reliv product.
Winter-Spring 2009: Research & Discovery
Reliv scientists identiy the most cutting-edge ingredients in promoting
healthy brain unction. They determine that the elements o the atiguecycle brain og, physical atigue and stress are so undamentally
connected that the most eective product will address all three.
Summer-Fall 2009: Initial Formulation
The painstaking process o researching a long list o potential ingredients
contacting suppliers and testing individual components takes place
Many ingredients on the list ail to meet Reliv standards. Eventually a
potential ormula begins to take shape irst on paper, then in the lab.
December 2009: A Reliv First
Seeing a big opportunity in the already established and booming
energy drink market, Executive Vice President o Worldwide Sales Ryan
Montgomery champions the idea o jumping ully into it. To bettecompete, part o that strategy means making the ormula a ready-to-drink
liquid as an alternative to Relivs established powdered nutrition approach
Spring-Summer 2010: Re-Formulation
Reliv scientists go to work creating a liquid orm o the ormula with an
eye toward potency, solubility, color, lavor and other considerations
The product team also analyzes the manuacturing process and the
costs o production.
August 12-14, 2010: Taste Test
The team produces a ready-to-drink ormulation with a nearly inal nutri
tional blend. Initial lavor concepts are created in time or Internationa
Conerence in St. Louis. The conerence eatures a taste test o two suchconcepts the eedback or both lavors is less than positive.
August-September 2010: Product Perfection
Reliv scientists return to the lab yet again to test new lavors and
perect the nutritional components. The inal ormula is agreed upon
October-November 2010: Label Design
The Design Department is tasked with making a cutting-edge design o
what is clearly a cutting-edge product. Ater identiying key messages
target markets and design goals, multiple concepts take shape. Ater con-
cept presentations and discussions among the Marketing and Sales team
a bold new design is selected.
November 2010-February 2011: Marketing Campaign
Marketing Department launches an unprecedented, multi-aceted
campaign, creating a comprehensive strategy or pre-launch, launch
and post-launch. Materials and resources include web tools, emai
messages, social media, videos, ads, posters, print pieces, 24K mer-
chandise and more.
February 3, 2011: Launch Event
Over 2,000 Distributors brave severe winter weather to be on hand at
National Conerence in Atlanta, and tens o thousands more view the
launch event live via webcast. The product takes o immediately and
does not slow down.
September-October 2010:
Whats in a name?
by Senior Vice President o North
American Sales Steve Hastings
Google: Energy drinks = 8,350,000 results.
That just begins to give you an idea o the
challenge in naming 24K. Hundreds o
names on brainstorming lists over weeks
produced ew that werent already in use.
We were ready to settle on something that,
rankly, just didnt work: Forza! (Just picture
that name on our cool black bottle.) So
we gave it one more shot, one more day.
This was a game-changing ormula and we
needed a name to match.
We all have our best thinking times. Mine is a
bit odd. When things at Reliv are really rolling,
I wake up about 4 am and my mind starts rac-
ing I started thinking about the color o the
product. This stu is pure gold. Boom! There it
was. Pure gold turned to 24K and I sat straight
up. Premium quality. Value. Purity. Gold color.
Its perect! But would this one be taken too?
I walked into my dads (Dr. Carls) oice that
morning and, with a weird eeling o destiny,
asked him how many active ingredients were
in the product? 24, he said. Why?I walked into the team meeting and wrote
a big 24K on the white board. Eyes lit up,
excitement built. But is it available? By then
I just knew it had to be. Reliv is a great com-
pany. This is a great product. Sometimes good
things happen just because they should. A
quick web search, a call to legal and the cel-
ebration began. 24K was here!
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The new year began with a bang! We were all inalizing our hotrooms and travel arrangements and promoting the NationConerence daily. Our phones were ringing o the hook. Thewerent enough hours in the day to tell everyone about thupcoming product launch event!
Oh no, 22 inches of snow to hit the Midwest coming this week!
Are we going to miss the launch event?
It began Sunday aternoon, January 30th, with the local orecaNews hit and within an hour it was all anyone could talk abouI thought, Its only Sunday. By Thursday our plane will take oand everything will be ok. I was staying positive.
When the Chicago Public Schools closed Tuesday, I started to g
concerned it was the irst time in 12 years that the CPS haclosed due to weather. Then by mid-aternoon, it hit. I have livein Chicago my entire lie, and have never seen snow come dowso heavily or so quickly. We kept shoveling into the night, and thsnow kept coming. It looked doubtul that I would be lying oat all.
Morning: I met members o our group at Midway Airport witickets in hand hoping to take o as expected at 11 am. At we were told the light had been canceled; the next light wat 1:30 pm. We waited. My heart couldnt take another chango plans.
Aternoon: I tried to look on the bright side the sky wsunny and there was no sign o snow. I there is one thinglearned rom doing this business, its that you have to be lexibAt 1:00 pm they announced our boarding. By 1:30 we were the air I could hardly believe it!
7 pm: So many o our team made it to conerence openinnight just in time. I believe we had 40 people there in all. Thanticipation was building. With the excitement all around us
was diicult to sit still. What would this new product be? Coumy guess be right? What were other Ambassadors thinking? Smany questions. So many thoughts running through my headcant stand it any longer. I must know!
8 pm: And the product is... 24K!
I jumped rom my seat and shouted, I guessed right! I had olowed the pre-launch clues rom Reliv, and the one that kepsticking with me was a Reliv irst. From this clue and the earusers o the product describing clarity o mind and increaseenergy, I guessed it would be a bottled energy drink. I wante
days leading up to atlanta
january 2011
thurs 2.3.11
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to hear about this wonder drink rom Dr. Carl himsel. How wouldwe market it? Could we build a business on this product? Oh, thequestions and the excitement!
9 pm: Everyone met at the Company Store. We all networked andpurchased the new product and brochures along with new Relivgear eaturing the new Reliv logo! It may have been a huge coner-ence hall, but it elt more like being at a party in a riends living room.
10:30 pm: Our group met at the Sports Lounge in the RenaissanceHotel or a burger. More networking to be done and the excite-ment still alive as ever! It was an evening ull o very positive, verypumped-up people. We knew we were a part o something special.
9 am: We started the day learning about the science o 24K rom itscreator himsel, Dr. Carl Hastings. I dont remember him ever get-ting more standing ovations than he did this weekend. More great
workshops and presentations only made the buzz o the event louder.12:30 pm: We all met or a un lunch at Jasons Deli. More network-ing, more excitement, more dreaming big!
2:00 pm: A great aternoon o conerence content ollowed, high-lighted by the Reliv Kalogris Foundation presentation by ScottMontgomery. It is so rewarding to belong to a worldwide com-munity that is making such a big dierence in the lives o so many.
4:30pm: Our upline Ambassador Shawn Bergeron reserved seatsat a tapas restaurant. It was a lot o un. We joined other areaAmbassadors and leaders and did more networking. The night wasstill young when we got back to the hotel, so our entire group met in
an open area and shared ideas o how we were going to market 24K.We already had our own personal health stories rom using the prod-uct or one day amazing! In all the excitement, I think we didnt getback to our rooms until 1 am.
9 am:The morning session eatured inspiring talks rom Bob and RyanMontgomery. I cant say enough about the leadership o this company.
Then we got to learn straight rom the hottest Distributors in Reliv rightnow, the PD All-Star Team.
1:30pm: We all piled into cabs and went to the Sheraton Hotel. Ourgroup sat in on a post-conerence goal-setting session with Reliv Hallo Famer Doris Leissing. Wow! We now have a plan. We all broke upinto our own teams to work on our plans. I made it clear to everyonethat when we got back home reality would hit. We need to stick toour plans even when the going gets tough. Dont let the momentum die!
It was a weekend Ill never orget. Dr. Carl, thank you or 24K. Theuture is ours! See everyone at the top!
ri 2.4.11
sat 2.5.11
thats me
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Join the Fitness Club
Exercise tracking + weight loss tracking + peer
support + monthly prizes = a great way to get in
shape! Sign up today on the Distributor portal.
Where in the world is Team Reliv?
We want to see your Team Reliv pride! Send us photos
wearing Team Reliv gear rom around the world or
at events in your hometown. Share your photos onFacebook and well draw winners later this year or
even more Team Reliv gear!
facebook.com/teamreliv
Team Reliv so far
55 running/walking events
700+ Reliv participants and volunteers
25,000+ people learning about Reliv
To submit a running event or
sponsorship, visit the Team Reliv
page on the Distributor portal.
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Have you dreamed o a liestyle that allows you the reedom to see the
world and live lie on your own terms? With Reliv, that liestyle can be yours.
In February, Relivs 2011 Presidential All-Star Team joined new
Presidential Directors on an all-expenses paid vacation to the
Sheraton Maui Resort & Spa in Hawaii. They enjoyed rest, relax-
ation, luxurious accommodations and an adventure theyll neve
orget! But as much as these Distributor leaders savor traveling to
exotic destinations with Reliv, or them the Reliv liestyle means
so much more.
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Peter & Norma CarlozziMy Reliv business has enabled me to pay for extras for my kids. Being ableto provide more for my children has been really important to me, Normasays. It has provided time, money, freedom and a sense of purpose. I canaccomplish anything I set out to do. Because they have observed my experi-ence with Reliv, my husband has such an elevated confidence and my kidshave a very entrepreneurial spirit. They will never work a job where they are
trading time for dollars. Theyre going after their dreams because they haveseen me go after mine. We are building a heritage for them, and I can passmy Reliv business on to them.
Raul & Aurora ParedesSo much has been made possible in our lives because of Reliv! We have beenworking with missionary programs in the Philippines for more than 30 years.Because of Reliv, weve been able to provide more educational and scholarshipprograms in the Philippines, Aurora says.
Reliv has allowed me to become not only a providing father, but also a real dad.Ive been able to spend critical moments with my kids when they needed me
most. I used to miss spending time with them. My corporate job required meto be away from my family. Now wherever we go on vacation, I am there fromthe beginning until the end! Raul says.
Jim & Quila BuhlerWhat a blessing it is to be able to provide for our children the things thatneither of us had. Reliv allowed us to break the cycle and lift our childrenup! We were able to pay for our daughters weddings in two differentstates! Reliv means not stressing about debt. You can take a breath andknow that you are in control of your future. It means waking up everyday and commuting a few steps to your office. It means 20 years later, we
still love what we do. When you find your passion and Reliv is ourpassion you will never work another day in your life!
Rosemary BellI have an amazing lifestyle, and freedom to do what I want. I dont have toask permission if I can go on a trip. In fact, with Reliv, I travel on luxurioustrips that I never could before. In Maui, while enjoying a luxurious dinner,Norma Carlozzi and I realized this must be what heaven is like! Ive enjoyed37 Reliv trips in five years. But the PD All-Star Team is the biggest honor.I had a rough year personally, but I focused on Reliv and it paid off. Reliv isso professional and classy when it comes to rewarding us for our work. Reliv
is for people who want to enjoy life. Reliv is for people who want to dream!
David & Eileen LeedsIt is hard to explain how fantastic it feels to help someone with their well-being. It makes you feel alive to give back to others! And not only do weget to help others, but we also get to live the life weve always dreamed of.Our Reliv trip to London was the trip of a lifetime! We experienced cathe-drals, castles and sites of major historical events on that trip, all becauseReliv made it possible. Most importantly, this business has given us thefreedom to spend time with our family. Traveling is a wonderful perk ofcourse, but the time spent with our six grandchildren is truly priceless!
I can accomplish
anything I set out
to do.
Reliv has allowed
me to become not
only a providing
ather, but also a
real dad.
When you ind
your passion
and Reliv is our
passion you will
never work anotherday in your lie!
I have an amazing
liestyle, and
reedom to do
what I want.
Not only do we
get to help others,
but we also get
to live the lie
weve always
dreamed o.
ExperienceYour Own
HawaiianAdventure
You can earn a Reliv
trip to Hawaii in the
2011 Presidential
Passport promotion!
To learn more, visit you
Distributor portal or as
the person who intro-
duced you to Reliv. Set
a goal, get to work and
say Aloha! to a brandnew lie!
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I can ollow my dreams as a musician
Don CampbellSinger, guitarist, songwriterNashville, TN
Life in Music: Recorded 10 CDs with three more in pro-duction. Opened for acts such as Carrie Underwood, WillieNelson, Randy Travis and Three Dog Night. Career highlightsinclude winning National Country Showdown at the GrandOle Opry and $50,000 first prize and playing Gillette Stadiumwith Toby Keith, Keith Urban and Gretchen Wilson.
Because of Reliv... I can pursue my dreams as a musician atfull speed. With close to 200 live shows every year, Reliv givesme the health and energy that road food cant. And with 24KI have a whole new way to stay energized and focused.
Bean SvensonFiddle playerHermosa, SD
Life in Music: Professional musician since age 10. Regularon local TV. Toured world with USO. Backup player forNashville recording artists. Plays tourist venues in SouthDakota with wife Sally and sons ages 14 and 17.
Because of Reliv... I can still play music professionallyBefore I found Reliv 13 years ago, I was having trouble holdingmy fiddle bow. Not long after I started on the products, I wasable to play 116 days of shows in a row! And our Reliv businesshas allowed us to remain musicians and stay at home with ourboys for a full, rewarding life together.
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Don Campbell
perorms Reliv My Friends
at National Conerence.
Listen to the song under
the conerence tab on the
Business Builders Blog
and learn more at
doncampbellmusic.com.
Danny BrittSinger, guitarist, songwriterAustin, TX
Life in Music: Played first gig for money at age 12Toured for two years with Texas music legend Jerry JeffWalker. Recorded three CDs and recently released a new
single with more to come in 2011. Performs as a solo actand with a few different bands, including corporate events
Because of Reliv... I can record my own music on myown record label. I had given up music for several yearsto become a golf pro. Reliv gave me the financial freedomto get back to music and start Red Dawg Records. And iI cant sing, I cant work. Reliv keeps me healthy to stayon top of my game. Learn more at reddawgmusic.com.
Hogan FamilyFamily o musiciansDeiance, Ohio
Life in Music: Family of nine Dr. Tim and ElizabethHogan and their seven children (ages 10-25) includeseight pianists, seven vocalists, four guitarists, four harpistsfour violinists, two mandolin players, one flutist and onecomposer. Older kids operate chamber music business play-ing weddings and special events. Three children also teachmusic lessons.
Because of Reliv... We can make music part of our
everyday life as a family. The Reliv products provide thehealth, stamina and focus needed to develop musically And the business provides the extra income for instruments, lessons and other expenses. Reliv has also given usa tenth musician, our new son-in-law, Bronze AmbassadorChristian House!
what can you playOne o our Random Question Wednesdays on Facebook
asked people to share their musical ability or lack there
o. Some o our avorite responses:
Mardi Tipton Burleson My hubby is the true musician.
He opened or Alabama or one o their concerts! I am so
proud o him! He rocks in our Reliv business too!
Jennier DesMarais Air guitar with the kids...hahaha...and
one song on the piano I learned in th grade.
Beth Carter I play piano and attempted to learn the violin
while in college... it was a sad thing even the dog hid
when she saw me take the instrument out o its case:-)
Join the un: acebook.com/reliv
Norma & Peter CarlozziPianist (Norma) and guitarist (Peter)San Mateo, CA
Life in Music: Norma University-level piano instructor for 30 years and master teacher for other instructorsPeter performs locally, provides lessons, works as soundengineer and puts together concert series for top musicians. Peter also hit the charts in the early 80s with hisband Solaris.
Because of Reliv... We can pursue music on our ownterms. Our Reliv business has given us the time and finan-cial freedom to make music a passion we follow rather thana job we have to do and there is a huge difference.
?
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20
A Higher Set o Standards
Core ValuesAs defined in the Brand Standards, Reliv is guided by the primary principle of DistributorsFirst in everything we do. The corporate office exists to serve Distributors and supportthem in their sponsoring and sales efforts. Distributors embrace the same philosophy insupport of their downline.
In addition, we are guided by five core values:
We hold ourselves to the highest standards of quality. Our ingredients come from the most reputable suppliers and undergo rigorous testing when they first enter our plant, and again at each stepin the manufacturing process. And because we own our manufacturing facility, we are able to ensurepurity and potency in every product guaranteed.
We work hard to earn and maintain the trust of our Distributors, customers, employees andpartners. We trust our products with our own families so you can too, and we ensure thataccurate commission checks are delivered on time every month no exceptions. We makedetailed information about our products and business opportunity available to all to ensure
clarity and understanding. We value transparency in everything we do.
We adhere to moral and ethical principles in all aspects of our business. People depend on ourproducts to maintain their health and our business to maintain their livelihood. We take tharesponsibility very seriously.
We believe everyone can benefit from our products and business opportunity. We want tochange lives for the better.
As Dr. Theodore Kalogris often said: Be ashamed to die until you have scored a victory formankind. Its our mission to Nourish Our World, and part of this involves the charitableefforts of the Reliv Kalogris Foundation. We are proud to partner with our IndependenReliv Distributors to bring health and hope to thousands of people in need worldwide.
quality
Beginning in 2010, Reliv Distributors, executives, employ-
ees and other constituents set out to deine the Reliv
brand. The goal was to better articulate what Reliv is
all about and to create a set o principles to guide the
company and our Distributors in moving orward. Through a process that lasted several months, we
developed a set o Brand Standards.
trust
integrity
changing lives
giving back
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Brand PersonalityIf Reliv was a person, how would you describe him or her?
Genuine and trusted
Fun Flexible Inclusive Empowering Cutting-edge Healthy
Brand VoiceIf Reliv was a person, how would he or she speak?
Credible
Clear and simple Optimistic Motivating and encouraging Welcoming and relatable Fun
Learn more about the Reliv brand and download a copy of ourBrand Standards under The Company on reliv.com.
Notice anythingdierent?
In developing the Brand Standards,
we realized that the Reliv logo
could be updated to better refect
what Reliv is all about.
No accent. Provides a more
modern look and promotes
consistency. (How many o you
put the accent on Reliv every
time you typed it?) Also improves
Relivs visibility in search engines
like Google.
Font is clear and simple.More
modern and better refects the
Reliv brand personality and voice.
The three fags are more
prominent.Stronger represent-
tion o our mission to Nourish
Our World in body, mind
and spirit.
The circle.Represents the world
and allows us to deliver our
mission to Nourish Our World
through the logo.
New apparel and other Reliv gear
eaturing the new logo is now
available in the Company Store.
Youll also be seeing the changegradually over the coming months
in Reliv promotional items, sales
tools and more.
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Companies spend millions of dollars oncorporate branding. Why is corporatebranding so important that it attractsbusinesses, big and small, to invest somuch time and money on it? Effectivecorporate branding can boost the bot-tom line of your company significantly;
it has the ability to equip a new productor service with instant credibility andvalue in the market.
You dont need to be a rocket scientistto know that corporate branding is anessential tool to project a strong brandand identity for any company.
More Than a Logo Whenever we talk about branding, wealmost always think of logos and slogans.
See the curved wing on your runningshoes and youll recognize in an instantthe famous Nike Swoosh. What comesto your mind next? Just Do It. But didyou know that branding should also takeplace at a personal level? Beyond yourcompanys logo or slogan, you as a busi-ness owner should also be recognizablethrough personal branding.
Your Personal Brand
Personal branding is less about slogansand sounds, and more about your indi-vidual core values, qualities, personalityand vision. In todays business world, itsimportant for business owners to learnto promote and market their personalbrand. To gain an advantage over thecompetition, you need to stand out ina crowd. The fact of the matter is, yourcustomers arent just buying a product orservice. They are buying into your brandas an individual personality you!
4by Marcel Sim
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4 Steps toHelp DevelopYour Personal Brand:
1. Develop your own
personal marketing planInclude your personal mission
statement: What are you here for? What do you hope to achievein your lifetime? Identify yourcore values. Specify your short-term and long-term goals, andplan your timeline to achieve yourgoals. Include detailed strategiesand action steps, and dont forgetto review your personal marketingplan quarterly.
2. Build up your credibilityNo matter where you are in yourbusiness or career, aim to be thebest you can be and to offer thebest you can give. Make use ofevery opportunity to learn andhone your skills. Never stoplearning! Become the expert towhom people in your professionalfield go for help and advice. Givea lecture, contribute advice andarticles to a professional publica-
tion or blog, or go join a localcommunity group or professionalorganization.
3. Develop and present
your elevator speech
An elevator speech is a short,succinct description of what youdo, how you do it differently fromthe others and the benefits youreable to provide. Incorporate yourpersonal core values and your ownbrand personality into the speech. Your elevator speech should beunique to you, something no oneelse would be able to apply totheir personal brand. Developyours today and be ready topresent it to prospects wheneveropportunities arise.
4. Make a contribution
Find a cause you are passionateabout and is related to your par-ticular field. Give back to societythrough your expertise. Volunteer todo free work for a local charity. Giveyour expertise, advice or monetarydonations to a charitable cause. By
contributing what you know, yourereinforcing your personal brand andestablishing your credibility.
Your personal brand, if man-aged and developed properly, canbecome your greatest business asset.Decide today to build up your per-sonal brand, and it will go a longway in your entrepreneurial career.
Marcel Sim is an expert writer in theareas of entrepreneurship, e-commerce
and internet marketing. His website,GetEntrepreneurial.com, helps entrepre-neurs with small business advice, businesstips and entrepreneur resources.
Personal branding is less about slogans and
sounds, and more about your individual core
values, qualities, personality and vision.
YOUAre the Reliv Brand
As a business builder, its importan
that you are not only a product o the
product but that you be the brand
as well. Wear Reliv gear to meetings
on trips, to school, to the gym
everywhere!Youll be amazed at how
many conversations it starts and
how many opportune moments i
creates.
Weve developed a whole new lineo merchandise around our new
logo and new Brand Standards.
you havent shopped the Company
Store in a while, take a look. We thin
youll like what you see.
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by Reliv Kalogris Foundation Director
Reggie Ament
Each speaker reminded the community of theongoing support the Foundation has given to theHaitian people and expressed their gratitude for ourlong-term commitment. This project will not onlyoffer these orphaned children a promising future,but also provide a nutrition program for some ofthe most severely malnourished children in the
surrounding neighborhood. As the Director of the Foundation, I have beeninvolved in the process of identifying potentialbuilding projects that will support and enhance ournutrition programs. I came away from this ground-breaking event with one thought: This is big, verybig for the orphaned children, for their commu-nity and for Reliv International!
Get to St. Louis or International Conerence and be sure to bring
your enthusiasm! This year, Reliv will be hosting our very own
block party the irst ever Rally or the Mission to beneit the Reliv
Kalogris Foundation.
Our goal is to have 100% o conerence attendees join the Rally in
downtown St. Louis. Make plans now with your Foundation City to
show the world what the RKF means to you and be ready to strut
your stu to music and dancing in ront o your ellow Distributors!
Groups will have the opportunity to appear on stage or all to see,
including the judges. For the irst time, each member o the Most
Spirited Group will walk away with their very own Rally or the
Mission trophy. Second and third place groups will also receive spe-
cial recognition, along with bragging rights or 2011.
So dont miss this un-illed opportunity to support the Foundation
and the Reliv Mission. All it takes is a $20 tax-deductible donation to
join in the un and receive a commemorative git!
Register today: relivinternationalconerence.com
rallyfor the
Get Readyto Rally!
The Foundation received record donations from Distributors
totaling $1.2 million in 2010. Donations provided daily nutrition to42,000 people in 10 countries.
In the Philippines, the RKF opened an all-new feeding center thanks
to the generosity o our Distributors.
At the 2010 Walk for the Mission, over 2,000 participants raised
over $40,000.
Following the earthquake in Haiti, the RKFs Haiti relie eorts
allowed $450,000 o Reliv products to be shipped directly to the
devastated country. Additionally, we broke ground on a building
project in Northern Haiti that will house close to 80 orphaned
children who lost their parents in the quake. The scheduled
completion and building dedication should take place in mid-2011.
With nationwide registration complete, the RKF announced that it
may now receive outside donations rom amily, riends, customers
and businesses. Those interested in hosting a Network to Nourish
event can ind details and applications on the RKF website.
2010 Highlights
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26
Timeto Write
YourOwn
SuccessStoryby Senior Vice President o Distributor Success
Don Gibbons
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I dont care how this issue of Lifestyleended up in your hands. You either
are a Reliv Distributor, you know aDistributor, or you found this where aDistributor left it. I just want you to takea few minutes, have an open mind andsimply use some basic common sense.
People use energy drinks
they are everywhere.
You will want to use 24K
our new energy drink.
People will see you drink it.
People will want to know wherethey can get some.
Isnt it time or you to get serious
about the Reliv business?
In the fall of 1988, a guy I knew from col-lege came to my house to show me a newopportunity. He had a tall can of product and it didnt even have a label on it. Itwas from a brand new company namedReliv. We went into the kitchen with mydog trailing close behind. When he took
the lid off the can, the stuff smelled sobad the dog left the kitchen!
Were standing at the sink. He takes aspoon, puts some in a glass and runswater into it. A huge glob floats to thetop. Then he stirs it like a madman,and still about half of it is swirlingaround undissolved. He hands it to meand says, Here, try it.
I threw him out of the house!
24K Time to Wake Up!
Reliv has come a long way from there.You cant find more effective nutritionalproducts anywhere in the world today.No one even argues about that. Now we have a product in 24K that makesReliv extremely visible. Energy drinks arebooming and 24K works better and doesa lot more than anything else out there.Plus, it tastes great and even has a verycool, eye-catching label.
We have already made a huge differencein the lives of so many people. You can
read about a small sampling of them inthis magazine. I know how it is whenyou read the success stories its like read-ing about lottery winners. Sure, that kindof success is great for them, but could itreally happen for me?
24K Accelerates Everything!With 24K, you dont have to do anythingexcept take the cap off the bottle! Thatsit theres nothing else to learn. People
you know are already using products forenergy. You just have to open your eyes energy drinks are everywhere! Just trychecking out at the store these days with-out seeing a huge display of them.
Reliv has the first product to provideenergy, focus and stress relief in oneshot. And 24K delivers all of those ben-efits with none of the bad stuff nocaffeine, no sugar and only five caloriesper serving. No jittery feeling, no crashand burn; just pure energy!
You are going to tell other people about it.
You wont have any choice. Youll be outsomewhere, in the world, and youll thinkIm ready for an energy boost. I think Illtake a shot of my 24K. Someone is goingto see you do it, someone who has no ideaabout 24K. Heres how its going to go:
Whats that?
Its called 24K and it gives you a great
energy boost.
Really. Ive never seen it beore. Where
do you get it?
You wont be able to avoid adding moreReliv business. Its going to happen.What if you really get serious about Reliv?
What are YOU going to do?Look, Im not going to tell you what todo. You can get with your Reliv spon-sor and your upline leaders, or you cansimply get back with the person whogave you this magazine to find out what
to do. Im just talking about making thedecision this time the decision to DOsomething more than what you are doingnow.
How much more? Well, thats up to you.What I promise you is this: You do morenow, today, with Reliv and your returnwill be bigger and faster than at any timein our history. This is going to really pickup speed, and the time for action is now!
Lets go!
One secret o success in lie is or a man to be ready
or his opportunity when it comes.
Benjamin Disraeli
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28
Name: Chris Bernard
Hometown: Minneapolis, MN
Current gig: Full-time student at Liberty
University in Virginia, International
Business Major
Activities: Hiking, mountain biking, camp-
ing, running marathons. Going to college
near the Blue Ridge Mountains is perect
because I love being active outdoors.
More Focus: My mom sent me some
24K. I drank a shot beore doing my busi-
ness law homework and elt more ocused
and clear-headed.
24K in training: At a recent race, my riendsasked what I was on I inished the race
aster than last year. I owe it all to 24K. I love it!
I stranded on an island with one Reliv
product: Lemon Innergize! I love how
it hydrates me and I preer it to any other
sports drink.
The uture: I love where Reliv is headed. Ater
college, I might even become a Distributor!
Name: Allan & Kathy CourtrightHometown: Waxhaw, NC
Current gigs: Reliv, overseas missionaries,
Director o Operations or Charlotte Eagles
pro soccer team (Allan)
Kids: Kim, Katrina, Josh, Joe
Family itness: Our amily always loved
sports. But as our kids grew we spent more
time watching and less time participating.
Getting it: We each lost 20+ pounds
with Slimplicity and elt so much better!
Joining the team: When Team Relivlaunched, we thought it would help us
continue to get in shape.
Online support:We started slowly, but with
encouragement rom our amily and Team
Relivers online we ran more each time!
Answering a challenge: Our daughter
challenged us to run a 5K. Weve been
running ever since. In a recent Team Reliv-
sponsored race, Kathy and our daughter
Katrina both won their age groups!
Name: Don Prather & Holly Stern
Hometown: Portland, OR
Current gigs: Don retired, Holly violin-
ist, Reliv
Favorite products: We have seen quick
results with ProVantage or muscle health
and we love what Arthaect does or
our joints.
Activities: hiking, biking, gardening, writing
Love at irst hike: When we set up a hike
as our irst date, I thought, Ive gotta ind
out more about this woman! Weve been
hiking together ever since, Don says.
Reaching their peak: In 2006, we didthe same hike rom our irst date this
time with the help o Innergize! and
ProVantage. At 19 years older, we still
shaved 45 minutes o o the original two-
hour ascent!
Music to her hands: Reliv has helped me
keep my hands in great shape. As a musi-
cian, I love using Reliv as a preventative,
Holly says.
Name: Nancy Pingsterhaus
Hometown:Troy, IL
Current gigs: Part-time teacher/ Reliv
Distributor
Family: Mike (husband); Children: Michael,
Kyle, Christopher and Lauren
As a new Master Affiliate, Nancy was entered
into a drawing to win a Reliv Disney Dream
Cruise and won!
Healthy amily: My biggest passion is
my amily. I originally became a Distributor
to get a discount on products or my
children.
Taking a chance: When I told my hus-
band about the cruise drawing, he laughed
and suggested a lottery ticket too. My
chances o winning were better with Reliv,
but I still didnt believe Id actually win!
Disney dreaming: Toy Story is our avor-
ite Disney movie. My sons irst phrase was
To ininity and beyond! With Reliv, Im
getting there!
mystory
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mystory
Name: Jeremiah & Hanna Pence
Hometown: Enid, OK
Current gig: Reliv, Farming, Volunteer ire-ighter (Jeremiah)
Pets: cows, chickens, horses, cats, dogs
Love through Reliv: Jeremiah was in my
upline and we became riends through
Reliv, Hanna says. Finding my wie was
the best thing about Reliv. This business
attracts quality people! Jeremiah adds.
Completing the amily: Family is most
important. We always wanted to adopt.
Because o Reliv weve been able to adopt
and have time to invest in their lives,
Jeremiah says. When we irst met the girls
they didnt have parents, a home or pets.
Today, they love their home and amily,
and theyll make sure you meet their dogs
or hear about the latest cal to be born,
Hanna adds.
A Reliv Liestyle: Thanks to Reliv, our lie
is ocused on people, purpose and things
that money cant buy, Jeremiah says.
Name: Carlee Turner
Hometown: Orem, UT
Current gig: Full-time student, Part-time
running store associate, Reliv
College: Utah Valley University, Elementary
Education Major
My Passion: Running. Im not a casual run-
ner. Since using Innergize!, ProVantage
and Arthaect to train or my marathon, I
can train even harder, enjoy better muscle
recovery and avoid injuries.
My 24KTM
: I take a shot beore each run andone to keep me ocused during lectures.
Activities: Running, backpacking, wake-
boarding, anything outdoors. I love trying
new things. I took a sel-deense class and
volunteered with women in crisis. When I
took an ice skating class, 24K kept me rom
getting tired or dizzy!
Sharing the Energy: My riend was
always alling asleep during class. I shared
24K and she was amazed. She takes a shot
whenever shes about to nod o!
Name: Rosanne Henrickson,
Noah Sacksteder
Hometown: Minneapolis, MN (RoseannePhoenix, AZ (Noah)
Current gigs: Reliv, Advertising sales (Noah)
New product opportunity: I knew 24
was something I could market to my peers
busy proessionals and young amilies. So
decided to join my mom in Reliv, Noah says
Following moms ootsteps: I want th
best or my son, so Im excited about hi
uture. Noah can have the same reedom
Ive had in Reliv! Rosanne says.
Getting social: Social media is changing
how people view network marketing. Im
pleased to see Reliv engaged on platorm
like Facebook and Twitter, Noah says.
Cruisin: This year Im going on the Reliv
Disney Cruise with my husband, but I look or
ward to the day when Noah earns a Reliv trip
and we all go together! Rosanne says.
Name: John and Melissa Schaeer
Hometown: Evansville, IN
Current gigs: Reliv, Former homebuilder
Reliv Dierence: I was leery o Reliv. Id
tried network marketing but hadnt made
much, John says. But Reliv was dierent.
Subtle approach: I ask people what the
do or a living. When they ask me in return
I tell them I work rom home and change
the subject. They always ask or details
John explains.
Persistence pays: Be persistent. Peopl
wont usually respond to one call. Our bus
ness comes rom ollow-up, Melissa says.New business model: When I was
homebuilder, customers didnt thank m
or getting them in to debt. With Reliv, I ge
to help people out o debt! John says.
Reliv liestyle: With residual income, Reli
will be our retirement!
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Visit relivables.com to learn
more about Relivs product
line or everyday living. New
this month: Kari Montgom-
erys skincare presentation
rom National Conerence.
make everyday relivable
on thedistributor
portalCompany StoreCheck out the Reliv Company Store or
all-new items eaturing the updated
Reliv logo and cool new 24K stu.
Fitness ClubTrack your exercise, your weight loss
and qualiy to win Team Reliv prizes
every month.
Leadership Celebrationin Los CabosJoin top Distributors rom around the
world or the trip youve been dream-
ing o! Reliv wants to whisk you away
to beautiul San Jose del Cabo, Mexico.
Details under the Promotions tab.
getsocial!Visit us on these socialnetworks and stay connected:
acebook.com/reliv
acebook.com/teamreliv
acebook.com/relivkalogrisoundation
twitter.com/reliv
youtube.com/relivinternational
Business Builders Blog
(or Distributors only)
Join us or Random Question Wednesday
on Facebook or your chance to win ree
Reliv gear!
Visit reliv.com/24K or the
latest about Relivs healthy
energy shot. While youre
there, check out videos,
ingredient ino and product
success stories to help you
share 24K with everyone
you know.
Reliv UCouldnt make it to Atlanta or National
Conerence? Experience the next best
thing by viewing all conerence work-
shops online.
(relivuniversity.com)
More than 600 media
outlets have already spreadthe news about 24K.
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PO Box 405
Chesterield, MO
63006-0405
800 RELIV US (735.4887)
reliv.com
2011
Join the Reliv Revolution!Declare your independence rom unhealthy living, unrewarding work and anuncertain uture. Discover the limitless possibilities in your lie and in your businessas you explore Reliv on a whole new level at the 2011 International Conerence.
Weve got a revolutionary new product in 24K, a renewed passion or what we doand even more excitement on the way this August in St. Louis. Dont hesitate riseup now to make this the year you achieve your Reliv dreams!
Lets show the world theres a better way.
relivinternationalconference.com Like Our
NewLook?Weve re-designed Lifestyle t
better refect the Reliv bran
and provide the kind o con
tent you asked or. And wer
doing the Earth a avor to
b i 100% l d
23001104
FSC LOGOhorizontal white