Ansley SudderthSocial Media Training & Communications

Coordinator

Spring Into Social! A Review of the Latest Changes to Popular Social Platforms

• Social Media Stats• Facebook Updates and Features

– New Icons– News Feed– Mobile– Timeline– Graph Search

• Pinterest Updates and Features– New Layout Specs– Web Analytics and Resources

• Introduction to Vine• What You Can Do Today!• Valuable Links • Q&A

Agenda

Social Media Stats

Social Media Stats

Facebook

All icons are signature “Facebook blue”

Streamlined

Uniform look

New Icons

The news feed is one of the most important things we've built.

…the most personalized newspaper.

…the stories around you deserve to be displayed with more than just text.

How we're all sharing is changing and the news feed needs to evolve with those changes. This is the evolving face of news feed.

News Feed

News Feed

News Feed

News Feed: Present Day

News Feed: Multiple Streams

News Feed: Multiple Streams

News Stream

Music Stream

News Feed: Multiple Streams

Mobile

Mobile

• Redesigned sections• Cleaner layout

Timeline

About

Friends

Photos

Status Updates

Timeline

Timeline for Brands

Events

facebook.com/about/newsfeed

Graph Search

Pinterest

The Power of Pinterest

New Layout

-Images display much larger now

- New width is 735 pixels wide (formerly 600)

Image Size

-Categories are now located on the far left next to the Search box

Categories Dropdown

-New red ‘Pint it’ button in the upper left of each pin -Ability to comment AFTER opening/clicking the pin

-No longer leave comments on the home or category pages

Buttons

-Option to go to the direct source

-Bar of related pins

Website and Related Pins

Settings Page: Basic Information

Settings Page: Email Notifications

Settings Page: Social Networks

Pinterest for Business

-Track your pinning activity

-Learn what pinners like

• Pinterest Web Analytics: See what people are pinning from your website

• Pinterest.com/Source/YourDomain: See what people are pinning from your website

• PinAlerts: Receive email notifications • Pinerly: Suite of tools to post and measure while suggesting

content to pin• Curalate: Finds and consolidates comments and conversations,

aids discovery of fans and advocates• Pinfluence & Pinpuff: Measures your popularity on Pinterest• Repinly: Finds the most popular pinners, boards and pins on

Pinterest• PinReach: Understand engagement (repins, followers, pins, likes,

comments, trends)

Pinterest Analytics Resources

Introduction to Vine

-Quick walkthrough of a floor plan

- Shots of popular landmarks around your community

-Six second testimonials

Vine

• Take the Visual Route• Engage with your audience on more than one

channel• Repurpose your content• Monitor your Pinterest Analytics• Dip your toes in the water with Vine

What You Can Do Today

• Pinterest Redesign Infographic: http://on.mash.to/Y0qio2

• Pinterest Web Analytics Walkthrough Video: http://bit.ly/XTxsIf

• Apartment Community on Vine: http://bit.ly/11fkweD

Valuable Links

Q&A

http://mashable.com/2013/03/20/pinterest-redesign-infographic/

http://mashable.com/2013/03/07/new-facebook-news-feed/

http://mashable.com/2013/01/29/vine/

http://mashable.com/2013/03/27/facebook-unpublished-page-posts/

http://socialmediatoday.com/nate-mendenhall/1141786/brace-yourself-more-facebook-timeline-changes-are-coming

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=-rBk4VedsRN53M&tbnid=ISz1ZQ7IzvYVdM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.ideas2revenue.com%2Farchives%2F698&ei=MGh5UafdLaPR0wHDoICoDw&bvm=bv.45645796,d.dmQ&psig=AFQjCNGfWb7z11POH9lc1txJgi7iWzqGVA&ust=1366997405146715

https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=t9fntFgV5nDvBM&tbnid=_SiIbvuY0s1dEM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.marginlines.com%2Fyet-another-news-corp-scandal-this-time-at-wsj-europe%2Fdried-up-apple-slice%2F&ei=UGl5Udm-OaXH0gG1l4GgBg&bvm=bv.45645796,d.dmQ&psig=AFQjCNG-IcZPSBL0L9dzZI92MCdvDusTww&ust=1366997694952137

Photo and Statistics Credit