spring fling: the facts about the largest open studio event in scotland
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Facts and figures of Spring Fling Open Studio Event in Dumfries and GallowayTRANSCRIPT
THE FACTSabout the Largest Contemporary Art & Craft Open
Studios Event in Scotland
Spring Fling in Dumfries and Galloway, is recognised as one of the most successful contemporary art and craft open studios events in the UK.
For three days each spring professional artists, designers and makers open the doors to their studios welcoming the public to purchase their work, commission artworks and watch demonstrations.
In 2012, we celebrated our 10th anniversary with a four-day event which achieved great success and saw the highest visitor spend in our decade-long history, and at the beginning of the second decade of Spring Fling, we invite you to join us make the event even better.
AN INTRODUCTION TO
FACTS & FIGURESFrom Spring Fling 2012 / 2013
20,000 xFull-colour 65-page
brochures printed in
January each year
95% of the participants
use the Spring Fling
brochure to promote
themselves throughout
the year.
70-90 professional and selected art-
ists, makers and designers taking part.
Visitors from 19 different countries all
over the world including: Australia, Can-
ada, Denmark, France, Germany, Hong
Kong, Hungary, Japan, Netherlands, New
Zealand, Norway, Poland, Singapore,
Spain, Sweden, Taiwan, Uganda, USA;
Over 30,000 studio visits in 2012
Each studios received on average 375 visits.
54% of our visitors
came from outside of
Dumfries & Galloway.
1 in 3 of our visitors
came from outside
of Scotland.
Over 200 joined our Friends scheme,
including over 60 Friends for Life.
£180,000 spent in studios,
£2,320 average spent per studio.
The overall spending in the region by our
visitors in 2012.
102% increase from 2010 / 2011.
Over
25,000
visits to our
website in
2011 / 2012,
MARKETING & PRFrom Spring Fling 2012 / 2013
Press coverage in Reporting Scotland,
BBC Radio Good Morning Scotland, the
Scotsman, the Herald for the 2012 event.
Over 6500 UK addresses / emails
on our Mailing list.
Generated Approx. £50,000
press value.
Over 4 million people around
the UK reached through PR campaign.
Over 10 adverts
booked for 2012 event
targeting art profes-
sionals & collectors.
Smartphone Apps
for iPhone and Android launched in 2012
and had over 300 downloads. (08 2012)
900 Twitter Followers &
1,000 Facebook Fans. (08 2012)
Contact: Leah Black, Spring Fling Open Studios CIC Project Manager [email protected] - 01387 213 218 - 07544 556 350 - Gracefield Arts Centre, 28 Edinburgh Road,
Dumfries, DG1 1JQ - www.spring-fling.co.uk