8/9/2019 Spring Cool

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PROPOSED TV PLAN FOR

Spring Cool

8/9/2019 Spring Cool

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8/9/2019 Spring Cool

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Co$petiti)e Anal*sis

BRAND SIZES PRICE

SPR+N, COOL -al& Liter ./001L2 Php 3/0(00

One Liter .3L2 Php 450(00

PERR+ER 660 1L Php 76(/0

8/0 1L Php 95(/0

PRICING

8/9/2019 Spring Cool

4/18

C:RRENT AD CA1PA+,NS

Perrier .CO1PET+TOR2 ; The &ollo#ingare the '%rrent ads o& Perrier aired in'o%ntries s%'h as

8/9/2019 Spring Cool

5/18

C:RRENT AD CA1PA+,NS

8/9/2019 Spring Cool

6/18

C:RRENT AD CA1PA+,NS

The '%rrent Ads o& Perrier targets ages40=6/( The #a* the* e>e'%te their'reati)e )is%als are $elting s%"?e'ts

and daring )is%als@ these are to'o$$%ni'ate that Perrier 1ineralWater is a prod%'t in need in s%$$er@

a&ter "asing at the s'or'hing heat o&the s%n(

8/9/2019 Spring Cool

7/18

+NS+,-TS

+ Drin perrier #hene)er + &eelgass* in $* sto$a'h(

+ A1 %n&a$iliar W+T- T-EBRAND(

+ DONT DR+N +T EVERDA(

+ NOW T-E BRAND B:T +DONT B: +T(

8/9/2019 Spring Cool

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SWOT ANALS+S

SPRING COOL

STREN,T-S F+RST BOTTLED WATER .,LASSBOTTLE2 +N T-E P-+L+PP+NES

1AN:FACT:RED B RSA@ A LEAD+N,P-AR1ACE:T+CAL CO1PAN +N T-EP-+L+PP+NES

WEANESSES O)ErPR+CED NO S1ALLER VAR+ANT AVA+ALABLE

T-AT W+LL ENCO:RA,E CONS:1ERTR+AL

OPPORT:N+T+ES LESS AWARENESS OF T-E PROD:CTL+NE +N T-E +ND:STR

T-REATS TASTE PREFERENCE OF CONS:1ER

CO1PET+TOR OFFERS VAR+ANTS L+E+N CANS

8/9/2019 Spring Cool

9/18

SWOT ANALS+S

PERRIER

STREN,T-S ESTABL+S-ED +N T-E 1ARET AS A

SPARL+N, WATER +N A BOTTLE 1AN:FACT:RED +N FRANCE

WEANESSES WEA BRAND RECALL LAC+N, +N ADVERT+S+N, EFFORTS

OPPORT:N+T+ES -ELPS A+D +N STO1AC- PROBLE1S.ACCORD+N, TO P-S+C+ANS2

T-REATS :NFA1+L+AR TO T-E TAR,ET A:D+ENCE

8/9/2019 Spring Cool

10/18

TAR,ET 1ARET

,ENDER< 1ALEFE1ALE

A,E< 40=/ *r( old

,eographi' lo'ation< E C+T+ES.NCR2

Ps*'hographi's Woring *o%ng pro&essionals@ #ho

tra)el@ so'ialiGe and #at'h t) d%ringtheir spare ti$e(

8/9/2019 Spring Cool

11/18

B+, 1ED+A +DEA

SPR+N, BOARDFORSPR+N, COOL

8/9/2019 Spring Cool

12/18

8/9/2019 Spring Cool

13/18

1ED+A OBHECT+VES

Pro)ide an a'tiona"le and reasona"leresponse )ehi'le

To rea'h /0I o& the target a%dien'eto get their pea thro%gh TV $edia

To 'o$$%ni'ate the 'a$paigns e*$essage to the highest n%$"er o&the target $aret #ith the leastpossi"le 'ost(

8/9/2019 Spring Cool

14/18

1ED+A STRATE,

CONCENTRATE +NDTROD:CTORWE+,-T TO LEAD +NTO T-E S:11ERSEASON

:SE TV SPORTS TO:RNA1ENTSPONSORS-+P D:R+N,+NTROD:CT+ON

8/9/2019 Spring Cool

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1ED+A TACT+CS

D%ring hal&ti$e o& the !"a #orld '%p@spring 'ool $ineral #ater #ill "e'reati)el* appear e)er* J%arters(

8/9/2019 Spring Cool

16/18

CREAT+VE 1ED+AEKEC:T+ON

8/9/2019 Spring Cool

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CREAT+VE 1ED+AEKEC:T+ON

8/9/2019 Spring Cool

18/18

V+S:AL 1ED+A SC-ED:LE April 1a* H%ne H%l* A%g%st Septe$"er O'to"er No)e$"er De'e$"er Han%ar* Fe"r%ar* 1ar'h

Ca"le TV

Da*ti$e

Night ti$e