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SPRING COOL

DISTILLED BOTTLED WATER

The First and only locally produced bottled water in the Philippines that is literally in

a bottle.

Sizes: Half Liter P15000

1 liter! P"#000

C$%&etit$rs: Pierrer Bottled Water

Distri'(ti$): Leading supermarkets and drugstores nationwide

RSA La'$rat$ries is one of the biggest Pharmaceutical Company in the

Philippines. It was founded by r. !amon ". #ntonio in $%&' as small corner drug

store in alate( anila. "ince then( the company has grown to ha)e a signi*cant

market share in the Philippines and in the #"I# Paci*c !egion.

Tar*et +ar,et:

#B( +',-&( F

Ps-./$*ra&/i.:

/ealth Conscious

I CO+PETITIE ANALSIS

Pri.i)*:

Perrier .a) P5"Perrier '$ttle 220%l 3250Perrier '$ttle 450 %l #"5

Sa) Pelle*ri)$"50 %l 52"5SP 450 %l 102

C(rre)t AD Ca%&ai*)s:Pierrer

SWOT:

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SPRING COOL PIERRER

STRENGTHS First 0istilled Bottledwater in the P/

1nder !"#

Laboratories

1nder 2estle brand #)ailable in 0i3erent

Fla)ors

WEA6NESSES Introductory stageproduct

Price is much higher

than competitors

inimal means ofdistribution

There are no locally

produced ads orpromotional acti)ities

OPPORT7NITIES

4rowing number ofhealth conscious

Filipino

Buy out and #c5uireCompetition

THREATS Filipino thinking that

products producedabroad are better thanproducts producedlocally

/ealth issues regarding

about it6s contaminants7 e.g. arsenic8

II +e8ia O'9e.tie:

4enerate awareness of the launching of the brand using e3ecti)emedia campaign

9:pose and deli)er the brand message to our core market

III I)si*/ts:

W/at;s

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I would buy that. I think glass is better than plastic bottles., Carlo +>( ale

I won