spring 2016 bp media portfolio

8/17/2019 Spring 2016 Bp Media Portfolio

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Spring 2016

Sarah Jean Hinson, Katie Kajfez, Michelle SchmidtApril 28th, 2016

Media elations !eam "ortfolio


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$etter of !ransmittal

%ear %r& 'th(McS)ain,

!he Media elations team of the *'ll+ "'lpit Series has )ored hardthro'gho't the past t)o semesters to create and share -ario's pieces of)or to assist )ith the promotion of the series in regards to the mediaaspect& .e ha-e also )ored d'ring the Spring semester to help promotethe i/ote campaign thro'gh m'ltimedia materials& n this portfolio, +o' )illnd an assortment of o'r )or samples that ha-e een created d'ring theco'rse of the past +ear&

Some highlights incl'de, o'r media it, )hich the series did not ha-eefore this +ear, o'r post(e-ent releases called, 3nside !rac,4 o'r researchrief on -oting strategies for the 5ollege of 5harleston camp's, and o'rcontri'tions to the i/ote campaign )ee& n addition to )or samples, theportfolio pro-ides access to o'r recommendations for the impro-ement ofo'r team and the series, and a lessons learned article that disc'sseschallenges )e ha-e faced and )ored to o-ercome&

Sincerel+,

Media elations !eam

Media RelationsTeam

%r& Amanda 'th(McS)ainSeries %irector !he *'ll+ "'lpit Series


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esearch*rief7777777777777779

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!ale of 5ontents


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e media relations team of the *'ll+ "'lpit Series main foc's )as sisting at e-ents& %'ring the semester )e sa) man+ changes to o)co'ntr+, maintained a media archi-e, and created promotional

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S'mmar+


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e rst project of the fall semester )e accomplished )as the rere ale to determine strategies of )here to est foc's o'r e

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S'mmar+ of !acticB esearch


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h the 2016 presidential election approaching, candidates ha-e started to campaign and raise a)arenng, and eing in-ol-ed in organizations DA"AE& According to Ashle+ *errang and 5'rtis Fans, spoesp

ntrod'ction I S'mmar+7772Secondar+ esearchB :ational ;ngagement&7&&& State ;ngagement&777&&&5harleston Media @'tlets7779Methodolog+7777777&77&&6"rimar+ esearch77777&77G

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The civic engagement of young adultsis critical to the health andperformance of our democracy(Flanagan & Levine, 2010). ut

research has repeatedly sho!n that young adults today are significantlyless engaged in civic and politicalactivities than their counterparts "0

years ago (Flanagan, Levine et al.2010). #ith 201$ %eing apresidential election year, a uniueopportunity to study the trends ofcivic engagement and ne!s andmedia consumption on the 'ollege of 'harleston campus !as recognied

%y our research group. To capitalie

on this opportunity, !e haveemployed %oth primary andsecondary research to dra!conclusions a%out !here and ho!our colleaguespeers are getting thema*ority of their ne!s, and theirgeneral interest level in ne!s + %e itpolitical or not. Through oursecondary and primary research !ehope to uncover media consumptiontrends that can then %e used toincrease civic engagement not only at

'of' %ut also on local, state, andnational levels.

'ivic ngagement on 'ampus

Ta%le of 'ontents

-ichelle chmidt / arah ean inson / van le3ander / 4atie 4a*fe eptem%er 2015

6ntroduction& ummar

5ontin'ed ona e 2

2Secondar+ 7esearchB

:ational

1


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# -edia 7elations Team

econdary 7esearch8 tateouth 'arolina is no e3ception to the noticea%le decline in

voter turnout that is systematically %ecoming a trend nation!ide. Las9ovem%er, the red state maintained its lo!est voter turnout forouse and congressional seats in almost :0 years. 6n the eligi%le

voting pool, only ::; cast their %allots for hopeful incum%ents ofthose seats.

#ith an overall decline in voter turnout many !onder !hat isthe cause for it< 6t is important to note that some states have stronger

youth voting participation than other states= !hile the overall youth voter participation during the 2012 presidential election is "> percentthat is not the case every!here. Loo?ing at the state of outh 'arolinaduring the 2012 presidential election, the num%er of voters %et!eenthe ages of 1> to 2@ !as 55.@ percent (File, 5). The chart %elo! sho!sho! the state of outh 'arolina compares to others in regards to voterturnout.

outh 'arolina is featured in the top ten states !ith thehighest percentage of young adults !ho sho!ed up to vote, as !ell asadults over "0 years old !ho voted as !ell. From this turnout it is

interesting to see !hy this num%er is much greater than the nationalaverage, and !hat is driving people to go and vote.The city of 'harleston is an anomaly in comparison to the rest

of the state in !hich it resides. Aespite the predominant 7epu%licanparty affiliations and the almost guaranteed nine electoral votes forrepu%lican presidential candidates in outh 'arolina, 'harleston'ounty pulled out a Aemocratic !in in the 2012 presidential race.

ccording to Arury, Aemocratic Barty 'hairman 7ichard erric?Ccalled the race repeatedly in the months leading up to the 9ovem%erelectionD (Arury, 2012.) 6n our ne3t section !e loo? at voter turnout inthe city 'harleston, specifically on the 'ollege of 'harlestonEs campus

n the 'ollege of 'harlestoncampus, the ully Bulpit erieshas the opportunity to %ring to

campus %ig+name politicians, andhelp increase student politicalengagement. ne %ranch of theseries is the media relationsaspect, !hich involves !or?ing

!ith local and national media tocover the events and gro!a!areness of seriesE opportunitiesto those outside of thecommunity. s the mediarelations team, our researchinterests surround media in

'harleston. #ithin the'harleston community, there are various print, %roadcast, andradio ne!s outlets. Local ne!s

%roadcast outlets include #'A9e!s 2, ' 9e!s :, #''9e!s 5, and #TT Fo3 2:. -a*orprint outlets in the 'harlestonarea include the Bost and 'ourier,the 'harleston 'ity

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only one that did so (File, 1). nedemographic that has also seendeclines in voter turnout is the 1>to 2: year olds. Auring the 2012

presidential election, thepercentage of voters %et!een theages of 1> to 2: declined %y a%outten percent. The chart in Figure 1sho!s the steady, overall, declinein voter turnout %eginning fromthe 1@$: to the last presidentialelection in 2012. #ith the overalllo! turnout in young voters,uestions are raised as to !hat isdriving this lo! figure, and !hatcan %e changed a%out it< ftere3amining national trends in

youth voter turnout, !e loo? toans!er these uestions on a morelocal level.

D5ontin'edE

5ontin'edE

The ully Bulpit eries

5ontin'ed


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Baper, the 'harleston -ercury,and ?irtG -againe. 'harlestonalso features numerous - and

F- radio %roadcast outlets,including the tal? radio stations #H' @50 - and #T- 1250 -. 6n addition to theaforementioned media outlets,'ollege of 'harleston students alsohave access to media outlets suchas 'isternIard and The 'ollegeToday. 6n addition to these mediaoutlets, there are student politicalorganiations on campus such asthe Bolitical cience 'lu%, 'ollege7epu%licans, 'ollege Aemocrats,and Ioung mericans for Li%erty.4eeping these various mediaoutlets and forms of engagementon campus in mind, !e hope todiscover the %est !ays to reach thistarget audience !ith ne!s a%outpolitical events on+campus andthroughout the city.

-edia 7elations TeamThe ully Bulpit eries

-ethodology 6


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Brimar 7esearch

The ully Bulpit eries -edia 7elations Team

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5ontin'edEh regards to materials on the "residential ;lection, respondents )o'ld prefer to see information rst candidates and their platforms D29E& !he second most common reason for not -oting )as not eingo G0 of respondents selected 3 )ill -ote4, for oth the primar+ and general election, 't as the se

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#The ully Bulpit eries -edia 7elations Team

The trends identified in the primaryresearch indicate an emphasis onsocial media and the 6nternet assources of ne!s of local, national, andglo%al importance. They also indicatea desire to %e civically and politicallyengaged, especially !hen it comes to

voting. o!ever, secondary researchindicates that there is a divide

%et!een these desires and thoseinentions coming to fruition. ursurvey suggested that if multiplesocial media platforms and othermediums are com%ined todisseminate crucial political

information to the student %ody in acreative yet concise !ay, a!arenessand interest in campus events andpolitical engagement !ill gro!.

dditionally, a focus on issues+%aseddiscussion, particularly a%out socialissues, !ill li?ely dra! more studentsto events and hopefully the polls.

7esearch 8


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Mee*ased on o'r primar+ and secondar+ research, )e h

hope to moti-ate these target a'diences to higher le-els of political participation thro'gh - !arget a'diences are raned one

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Target udience J"

-eet TylerBrofile 'haracteristics8

• -ale student, age 1>+2:

• Li?ely to vote during thegeneral election

• igh levels of interest in the201$ general election

arriers to participation8

• 6nconvenient location

• Time constraints

• 9ot registered

• 'onfusion over out+of+statestudent participation

utreach to audience8

• .ustain interest %yproviding access tocandidates and relia%lemedia sources

• Learn a%out events through

'of' .tudent ffairs emails,Face%oo? event invites, and

!ord of mouth

• ccesses TK)%roadcastne!s, social media outlets,

and internet sites for ne!s

Target udience J2

-eet ulieBrofile 'haracteristics8

• Female student, age 1>+2:

• Li?ely to vote during the general

election

• igh levels of interest in localpolitics and ne!s

arriers to Barticipation8

• Lac? of ?no!ledge ofcandidates

• Lac? of convenient access to

voter registration

utreach8

• #ants more opportunities to

meet)engage candidates

• 7elies on local ne!s, as !ell associal media and ne!s apps

• #ants to hear a%outupcoming campus eventsthrough 'of' .tudent ffairsemail, Face%oo? event invite,and signage or %anners oncampus

Target udience J1

-eet ec?y Brofile 'haracteristics8

• Female, age 1>+2:

• nli?ely to vote during thegeneral election

arriers to participation8• Meneral lac? of interest

• 9ot enough ?no!ledge

a%out candidates and theirplatforms

• #ould %e more li?ely to voteif voter registration !aseasier and classes !eredelayed on election day

utreach to audience8

• ccesses internet sites,social media, and ne!s appsfor most ne!s

• #ould li?e to learn a%out

events through Face%oo?event invites, !ord ofmouth, and email %lasts

• 'ares a%out social issues,environmental issues, andhealthcare

The ully Bulpit eries -edia 7elations Team1

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er anal+zing o'r primar+ and secondar+ research, )e fo'nd that altho'gh a maing for e-ents and co-erage that ha-e more of targeted approach specicall+ r primar+ research alerted 's to the fact that there is a need and desire on cam

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.ors 5ited

Associated "ress& D2012, :o-emer 1E& 2012 So'th5arolina

"residential es'lts& etrie-ed fromhttpB)))&politico&com2012(electionres'ltspresidentso'th(carolina

*errang, A&, I Fans, 5& D2012, :o-emer 8E& 2012;lection

!'rno't %ips *elo) 2008 and 200 $e-elsB :'mer@f ;ligile /oters ncreases *+ ;ight& etrie-edfromhttpBipartisanpolic+&org)pcontent'ploadssitesdefa'ltles201220/oter20!'rno't20


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ne of our continuous assignments throughout the year !asto create press releases that !ere sent out to announceupcoming ully Bulpit events. The purpose of the pressreleases !ere to provide information a%out the event, suchas time and location in order to inform the pu%lic. achpress release !as sent out roughly four days to a !ee? %efore the event to the 'ollegeEs director of communication,and other media outlets !e thought should %e included. The

t!o press releases !e !rote !ere for the Lindsey Mrahamevent and the -ayoral de%ate. 6t should %e noted that thereis not a press release for the -artin E-alley event, as theevent !as short notice and directly follo!ed fall %rea?.efore our Ted 'ru event, !e realied that the college !asposting their o!n releases. #ith this information !e choseto stop !riting press releases and instead put more effort

into our media alerts, post+event releases, and %egan toreach out to other media outlets the school does not use.

S'mmar+ of !acticB "ress

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HOLD FOR RELEASE UNTIL 9/15/15

Senator Lindsey Graham to Sea! at "o##e$e o% "har#eston'harleston, '+ enator Lindsey Mraham !ill %e coming to spea? on the 'ollege of'harleston campus on Friday, eptem%er 25th.

Mraham, !ho is partnering !ith mericans for Beace, Brosperity, and ecurity for thisevent, !ill %e spea?ing primarily a%out topics of foreign policy. The event !ill include a

moderated discussion, follo!ed %y uestions from the audience.

The event !ill %e held on campus in lumni all, located in 7andolph all. Aoors open tothe pu%lic at @8"0 a.m., follo!ed %y the lecture at 10800 a.m. The event is free and !ill %eopen to the pu%lic on a first+come, first+serve %asis.

The lecture is %rought to the campus %y the, CThe ully Bulpit eriesD a non+partisan eventseries that invites candidates running for political office to spea? to the campus andcommunity mem%ers.

'ontact8

manda 7uth+-c!ainAirector of the ully Bulpit eries7uthmcs!ainaNcofc.edu(>:") @5"+5O>"

S'mmar+ of !acticB "ress eleases, $indse+ Fraham;-ent

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S'mmar+ of !acticB "ress eleases, Ma+oral %eate;-ent

HOLD FOR RELEASE UNTIL 1&/1'/15

"har#eston (ayora# "andidates to )arti*iate in De+ate on O*to+er 1,th'harleston, '+ 'andidates running for mayor of 'harleston !ill %e participating in ade%ate at the ottile Theater on #ednesday, cto%er 1:, 2015 at O800 p.m.

The de%ate, !hich !ill %e moderated %y -ar? yman of inclair roadcasting, !ill covertopics including to!ngo!n relations, education, transportation, gro!thdevelopment,race relations, and leadership style.

Ceing one of the last de%ate %efore the election in 9ovem%er, !e hope to dra! ne!information from the candidates and push them on issues that are particularly relevant tothe campus community,D said manda 7uth+-c!ain, director of the ully Bulpit eries.C#e anticipate strong attendance from our students, faculty and staff as this is animportant election that !ill certainly impact the city in !hich they live and !or?.D

Aoors open at $800 p.m, and seating is on a first+come, first+served %asis. The format !illinclude an hour of de%ate, follo!ed %y a "0 minute audience H& session. The first hour of the de%ate !ill %e %roadcast live on ' 9e!s :, !ith the last half hour of the de%ate livestreamed on the ' 9e!s : !e%site.

This de%ate is hosted %y The 'ollege of 'harleston and ' 9e!s :, !ith a colla%orativeeffort from on+campus organiations including the ully Bulpit eries, Aepartment ofBolitical cience, Aepartment of 'ommunication, chool of ducation, ealth and umanBerformance, tudent Movernment ssociation, Ae%ate 'lu% and Bolitical cience 'lu%.

'ontact8 manda 7uth+-c!ainAirector of the ully Bulpit eries7uthmcs!ainaNcofc.edu(>:") @5"+5O>"

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The media alerts !ere complimentary material to the pressreleases that !ere sent out. The purpose of the media alert isto send a more to+the+ point announcement a%out the ullyBulpit events. ach alert ans!ered the %asic uestions of !ho, !hat, !hen, !here, and !hy, and !as also a !ay toinvite media coverage and give the media %ac?groundinformation. The alerts !ere sent out in a timely fashion to

allo! media enough time to decide if they !ere going tocover the event. The events that !e created media alerts forinclude, Lindsey Mraham, the 'harleston mayoral de%ate,Ted 'ru, -arco 7u%io, -i?e uc?a%ee, and 'hris 'hristie,even though his event !as canceled later on. #e did nothave one for 'helsea 'linton, due to the uic? turn aroundand the schoolEs media team already putting one together.

S'mmar+ of !acticB Media

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S'mmar+ of !acticB Media Alert, $indse+ Fraham ;-ent

(EDIA ALERT-

Senator Lindsey Graham .S" to Sea! on "o##e$e o% "har#eston "am0s

hat- mericans for Beace, Brosperity and ecurity !ill %e partnering !ith, CThe ullyBulpit eriesD to %ring enator Mraham to campus to spea? on the topic of foreign policy.

ho- CThe ully Bulpit eriesD is a non+partisan event series that invites candidatesrunning for political office to spea? to the campus and community mem%ers.

hy- enator Mraham !ill %e spea?ing to the pu%lic a%out topics related to and primarilyforeign policy.

ho Sho0#d Attend- The event is open and free to the pu%lic on a first+come, first+serve %asis.

hen- Friday, eptem%er 25th at 10800 a.m. Aoors open to the media at @8"0 a.m.

here- lumni all, located in 7andolph all on the 'ollege of 'harleston campus.

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DIA ALERT:

yoral Candidates to Participate in Debate at the College of Charleston on ednes

at: !he 5ollege of 5harleston and A*5 :e)s )ill e hosting a deate )ith the candidates

o: 3!he *'ll+ "'lpit Series4 is a non(partisan e-ent series that in-ites candidates r'nning fo

y: 5harleston ma+oral candidates )ill e deating on topics incl'ding to)ngo)n relations,

o !ho"ld Attend: !he e-ent is open and free to the p'lic on a rst(come, rst(ser-ed as

en: .ednesda+, @ctoer 1 at GB00 p&m& Media )ill not e allo)ed inside the e-ent, 't ma

ere: Sottile !heater, Feorge Street, 5harleston, S5

dia Contact:anda 'th(McS)ainector of the *'ll+ "'lpit Serieshmcs)ainaOcofc&ed'&9&9G8 DoE&80&G DcE

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S'mmar+ of !acticB Media Alert, 5harleston Ma+oral%eate

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(EDIA ALERT-Senator Ted "r02 to )arti*iate in To3n Ha## at the "o##e$e o% "har#eston

hat- The ully Bulpit eries at the 'ollege of 'harleston !ill host enator Ted'ru (7+TP) for a to!n hall discussion and meet and greet. The event is acontinued effort of the 'ollege of 'harleston to provide a platform for studentsto discuss issues of importance !ith our nationEs leaders.

ho- CThe ully Bulpit eriesD is a non+partisan event series that invites candidatesrunning for political office to spea? to the campus community. Through to!nhall events !ith political candidates, voter registration drives, student de%ates,hosted media events, uniue campus service opportunities, and relevantindependent study e3periences,, the eries engages young adults %y meeting'of' students !here they are ++ in the classroom, outside their dorm and

through their social net!or?s ++ to create curious, informed and engagedindividuals.

hy- enator 'ru !ill emphasie dialogue !ith student leaders and the campuscommunity during his visit %y ans!ering uestions in a to!n hall setting.

hen- -onday, 9ovem%er 1$th, 2015 at :8"0 p.m., the Mardens open at :800 p.m.The event is open and free to the pu%lic on a first+come, first+served %asis.

here- 'ollege of 'harleston tern tudent 'enter Mardens, O1 Meorge treet

(edia "onta*t-

manda 7uth+-c!ain, Bh.A.Airector of the ully Bulpit eries7uthmcs!ainaNcofc.edu>:".@5".5O>" (o)>:".:>0."O@: (c)QQ Blease also add 'ity Baper, 'harleston -ercury, #TT+ Fo3, #R, #H', #T6K,6sland ye 9e!s, 6sland 'onnection 9e!s

S'mmar+ of !acticB Media Alert, !ed 5r'z !o)n Hall

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http://www.bullypulpitseries.org/http://www.bullypulpitseries.org/


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S'mmar+ of !acticB Media Alert, Marco 'io !o)n Hall

(EDIA ALERT-en. -arco 7u%io to Barticipate in To!n all at the 'ollege of 'harleston

hat- The ully Bulpit eries at the 'ollege of 'harleston !ill host enator -arco7u%io (7+FL) for a to!n hall event. The event is a continued effort of the'ollege of 'harleston to provide a platform for the campus community todiscuss issues of importance !ith our nationEs leaders.

ho- s an effort of the Aepartments of 'ommunication and Bolitical cience, The Bully Pulpit Series is a non+partisan event series that invites candidates

running for political office to spea? to the campus community. Through to!nhall events !ith political candidates, voter registration drives, student de%ates,hosted media events, uniue campus service opportunities and relevantindependent study e3periences, the eries engages young adults %y meeting

'of' students !here they are ++ in the classroom, outside their dorm andthrough their social net!or?s ++ to create curious, informed and engagedindividuals.

hen- Tuesday, Aecem%er 1 at 108"0 a.m.

here- tern 'enter Mardens O1 Meorge treet 'harleston, ' 2@:2:

(edia- To schedule an intervie! !ith enator 7u%io, contact pressNmarcoru%io.com.

E4ent "onta*t- manda 7uth+-c!ain, Bh.A. 'assandra Foster Airector, ully Bulpit eries vents 'oordinator, ully Bulpit eries Aepartment of 'ommunication Aepartment of 'ommunication

'ollege of 'harleston 'ollege of 'harleston >:".:>0."O@:= ruthmcs!ainaNcofc.edu >:".@5".:"$0= fostercNcofc.edu

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mailto:[email protected]:[email protected]:[email protected]:[email protected]


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MEDIA ALERT:Fo-& Mie H'caee to "articipate in !o)n Hall at 5ollege of 5harleston

A *'ll+ "'lpit Series ;-ent

hat: !he *'ll+ "'lpit Series at the 5ollege of 5harleston )ill host Fo-& MH'caee D(AE for a to)n hall disc'ssion and meet and greet reception&

e-ent is a contin'ed eort of the 5ollege of 5harleston to pro-ide a platformdialog'e )ith o'r nation?s leaders&

ho: As an eort of the %epartments of 5omm'nication and "olitical Scienc *'ll+ "'lpit Series is a non(partisan e-ent series that enco'rages partic

the political process& !hro'gh to)n hall e-ents )ith political leaders, -otregistration dri-es, st'dent deates, hosted media e-ents, 'ni='e camp's s

opport'nities and rele-ant independent st'd+ e>periences, the Series eng

+o'ng ad'lts + meeting 5of5 st'dents )here the+ arePin the classroom, otheir dorm and thro'gh their social net)orsPto create c'rio's, informed

engaged indi-id'als&


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MEDIA ALERT:Fo-& 5hris 5hristie to "articipate in "residential


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addition to pre(e-ent releases, )hich incl'de press releases and mede inter-ie) )ith the g'est )ho spoe& n addition to taling ao't histten 3nside !racs,4 for incl'ded 5hris 5hristie, )hose e-ent )as can

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S'mmar+ of !acticB "ost(e-enteleases I 3nside !rac4

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S'mmar+ of !acticB "ost(e-ent elease, $indse+ Fraham Spring 2016

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manda 7uth+-c!ain

Airector of the ully Bulpit eries7uth-cs!ainNcofc.edu(>:") @5"+5O>"For 6mmediate 7elease8

E4ent he#d to Dis*0ss Forei$n )o#i*y

The 'ollege of 'harlestonEs ully Bulpit eries teamed up !ith mericans for BeaceBrosperity and ecurity to sponsor enator Lindsey MrahamEs visit to campus to discussforeign policy on Friday, eptem%er 25th in lumni all.

Auring this event, 150 people attended. This consisted of students, faculty, and other

mem%ers from the 'harleston community.

Mraham e3pressed his perspectives on immigration, and his opinions concerning the%ama dministrationSs current approach !ith the 6slamic tate (66L), and !hat his plan !ould %e, should he %ecome the ne3t president.

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S'mmar+ of !acticB 3nside !rac4, Senator !ed 5r'z

6nside Trac?8 enator Ted 'ru

n -onday, 9ovem%er 1$th enator Ted 'ru (7+TP) came to the 'ollege of 'harlestonand spo?e at a to!n hall meeting to students and mem%ers of the 'harleston community.The ully Bulpit eries, after the event, had the opportunity to as? a fe! more follo! upuestions.

B eries8 C'an you tell us ho! you have li?ed your time in 'harleston


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S'mmar+ of !acticB 3nside !rac4, Senator Marco 'io

6nside Trac?8 enator -arco 7u%io

n Tuesday, Aecem%er 1st enator -arco 7u%io (7+FL) spo?e at a to!n hall event on the'ollege of 'harleston campus. ome of the topics covered that attendees as?ed included,the fight against 66, climate change, and the de%ate on the legaliation of mari*uana. fter the event the ully Bulpit eries had the opportunity to as? enator 7u%io a fe! morefollo! up uestions.

B eries8 CIou have %een to 'harleston a fe! times on the campaign trail= !hat is yourfavorite thing a%out 'harleston


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S'mmar+ of !acticB 3nside !rac4, Fo-& Mie H'caee

6nside Trac?8 Movernor -i?e uc?a%een Friday, anuary 15th, Movernor -i?e uc?a%ee (7+7) visited the 'ollege of 'harleston fora to!n hall event in dmissions uditorium. The afternoon discussion covered topics rangingfrom the economy to veteran support, as !ell as eual !ages for !omen and the threat of 66,

!ith all topics instigated %y student uestions.

efore the event, the ully Bulpit eries had an opportunity to sit do!n !ith Movernoruc?a%ee to as? a fe! uestions to get the Cinside trac?D for our readers.

) Series8 Iou have %een to 'harleston a fe! times on the campaign trail, so !hat is yourfavorite thing a%out 'harleston<(i!e H0*!a+ee8 6tEs going to really identify me if 6 say the food, %ut 'harleston has some ofthe most amaing cuisine in merica. #e recently ate at us?, it !as *ust terrific.

) Series8 #hat is one message you !ould li?e students to ta?e a!ay from todayEs event<(H8 #hat 6 hope is that they understand that their futures are a lot more on the line thanmine is. 6Em going to %e, you ?no!, closing out my time on planet arth and preparing for the

dirt nap long %efore they are. TheyEve got a long period of time to live their lives and thedecisions that the politicians ma?e no! !ill have a huge impact on their *o%s, their earningcapacity, their children and grandchildren someday for more than it !ill on mine.

) Series8 For many college students, this election is their first change to vote. 'an you sharesome advice for first+time voters as they head to the polls for this primary election<(H- 9ever ta?e the information for granted that you get for political ads, or even fromne!spaper articles or television reports. Iou really need to do your o!n research and you needto go %ac? to source material, %ecause stories !ritten a%out political candidates are very rarelyrelia%le.

) Series8 #e heard that you play in a %and called 'apitol ffense. Aescri%e your roc?+n+roll

alter ego.(H- Iou ?no!, it !ould pro%a%ly %e -el chacher, the %ass player from Mrand Fun?7ailroad. -ay%e 9oel 7edding, %ass player for imi endri3, or Beter 'etera, %ass player for'hicago, the original %and. Bro%a%ly one of those guys.

) Series- Lastly, please descri%e yourself in one !ord.(H- h gosh, one !ord< ThatEs a limitation. 6Em a ver%ose person. Fun. Berfect !ould !or?too, %ut fun sounds less vain, donEt you thin?<) Series- Berfectly+fun< #e can ma?e it hyphenated.

+

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e )eel+ ne)s email pro-ided information ao't political e-ents occ'cided )e )o'ld not e doing these an+more, and instead )e foc'sed

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S'mmar+ of !acticB .eel+:e)s ;mail

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4atie and arah ean updated the media archive each !ee?as a !ay to document and provide lin?s to ne!s pertainingto the ully Bulpit eries. This !as created via a Moogle docspreadsheet, !hich !as shared !ith Ar. 7uth, and organied %y !ee?. The archive !as a helpful !ay to see !hat media !as %eing dra!n to our events, and ho! popular the events

!ere %ased on the amount of media coverage !e sa!. 6n the

S'mmar+ of !acticB Media


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#ee? of @[email protected]@20u+s+sen+lindsey+graham+to+participate+in+colleges+

%ully+pulpit+series + #'A 9e!shttp8!!!.postandcourier.comarticle20150@25B'1$0"150@2@551 + Bost and 'ourierhttps8!!!.youtu%e.com!atch"de%ates+all+done+in+charleston+mayor+3201@+s+race + Bost and 'ourierhttp8!!!.postandcourier.comarticle2015102"B'1$0"15102@O2> + Bost and 'ourier

#ee? of [email protected]:cru+campaign+ma?ing+several+stops+around+south+carolina + #'A 9e!s 2

#ee? of 111$http8!!!.postandcourier.comarticle2015111$B'1$0"15111@:2$ + Bost and 'ourierhttp8!!!.cnn.com2015111Opoliticsted+cru+refugees+syriainde3.html + '99

http8!!!.live5ne!s.comstory"05"0$01repu%lican+presidential+candidate+ted+cru+ visits+lo!country + Live 5http8!!!.c%sne!s.comne!srepu%licans+in+congress+intensify+push+to+%loc?+syrian+refugee+plan + ' 9e!shttp8counton2.com20151115repu%lican+presidential+candidate+visits+to+sc+!ee?+of+1115+1121 + #'A 9e!s 2

S'mmar+ of !acticB Media Archi-e

http://counton2.com/2015/09/20/u-s-sen-lindsey-graham-to-participate-in-colleges-bully-pulpit-series/http://counton2.com/2015/09/20/u-s-sen-lindsey-graham-to-participate-in-colleges-bully-pulpit-series/http://counton2.com/2015/09/20/u-s-sen-lindsey-graham-to-participate-in-colleges-bully-pulpit-series/http://www.postandcourier.com/article/20150925/PC1603/150929551https://www.youtube.com/watch?v=NS3-dlXVppAhttp://www.wmcactionnews5.com/story/30257044/college-of-charleston-to-host-mayoral-debate-wednesdayhttp://www.wmcactionnews5.com/story/30257044/college-of-charleston-to-host-mayoral-debate-wednesdayhttp://www.live5news.com/story/30257044/college-of-charleston-to-host-mayoral-debate-wednesdayhttp://www.live5news.com/story/30257044/college-of-charleston-to-host-mayoral-debate-wednesdayhttp://www.live5news.com/story/30257044/college-of-charleston-to-host-mayoral-debate-wednesdayhttp://counton2.com/2015/10/14/two-mayoral-debates-in-the-lowcountry-on-wednesday/http://counton2.com/2015/10/14/two-mayoral-debates-in-the-lowcountry-on-wednesday/http://counton2.com/2015/10/14/two-mayoral-debates-in-the-lowcountry-on-wednesday/http://www.postandcourier.com/article/20151010/PC1603/151019984/suspended-dorchester-county-coroner-to-face-gop-primary-challengerhttp://www.postandcourier.com/article/20151010/PC1603/151019984/suspended-dorchester-county-coroner-to-face-gop-primary-challengerhttp://www.postandcourier.com/article/20151010/PC1603/151019984/suspended-dorchester-county-coroner-to-face-gop-primary-challengerhttp://www.postandcourier.com/article/20151022/PC1603/151029802/1177/palmetto-sunrise-biden-out-clinton-in-committee-x2019-s-crosshairshttp://www.postandcourier.com/article/20151022/PC1603/151029802/1177/palmetto-sunrise-biden-out-clinton-in-committee-x2019-s-crosshairshttp://www.abcnews4.com/story/30330911/presidential-underdog-martin-omalley-makes-lowcountry-campaign-stophttp://www.abcnews4.com/story/30330911/presidential-underdog-martin-omalley-makes-lowcountry-campaign-stophttp://www.thestate.com/news/politics-government/politics-columns-blogs/the-buzz/article40872228.htmlhttp://www.thestate.com/news/politics-government/politics-columns-blogs/the-buzz/article40872228.htmlhttp://www.thestate.com/news/politics-government/politics-columns-blogs/the-buzz/article40872228.htmlhttp://www.nationaljournal.com/s/91225/south-carolina-democrats-arent-feeling-lovehttp://www.postandcourier.com/article/20151024/PC1603/151029683/debates-all-done-in-charleston-mayor-x2019-s-racehttp://www.postandcourier.com/article/20151024/PC1603/151029683/debates-all-done-in-charleston-mayor-x2019-s-racehttp://www.postandcourier.com/article/20151023/PC1603/151029728http://counton2.com/2015/11/14/cruz-campaign-making-several-stops-around-south-carolina/http://counton2.com/2015/11/14/cruz-campaign-making-several-stops-around-south-carolina/http://www.postandcourier.com/article/20151116/PC1603/151119426http://www.cnn.com/2015/11/17/politics/ted-cruz-refugees-syria/index.htmlhttp://www.live5news.com/story/30530601/republican-presidential-candidate-ted-cruz-visits-lowcountryhttp://www.live5news.com/story/30530601/republican-presidential-candidate-ted-cruz-visits-lowcountryhttp://www.cbsnews.com/news/republicans-in-congress-intensify-push-to-block-syrian-refugee-plan/http://www.cbsnews.com/news/republicans-in-congress-intensify-push-to-block-syrian-refugee-plan/http://counton2.com/2015/11/15/republican-presidential-candidate-visits-to-sc-week-of-1115-1121/http://counton2.com/2015/11/15/republican-presidential-candidate-visits-to-sc-week-of-1115-1121/http://counton2.com/2015/11/15/republican-presidential-candidate-visits-to-sc-week-of-1115-1121/http://counton2.com/2015/09/20/u-s-sen-lindsey-graham-to-participate-in-colleges-bully-pulpit-series/http://counton2.com/2015/09/20/u-s-sen-lindsey-graham-to-participate-in-colleges-bully-pulpit-series/http://www.postandcourier.com/article/20150925/PC1603/150929551https://www.youtube.com/watch?v=NS3-dlXVppAhttp://www.wmcactionnews5.com/story/30257044/college-of-charleston-to-host-mayoral-debate-wednesdayhttp://www.wmcactionnews5.com/story/30257044/college-of-charleston-to-host-mayoral-debate-wednesdayhttp://www.live5news.com/story/30257044/college-of-charleston-to-host-mayoral-debate-wednesdayhttp://www.live5news.com/story/30257044/college-of-charleston-to-host-mayoral-debate-wednesdayhttp://counton2.com/2015/10/14/two-mayoral-debates-in-the-lowcountry-on-wednesday/http://counton2.com/2015/10/14/two-mayoral-debates-in-the-lowcountry-on-wednesday/http://www.postandcourier.com/article/20151010/PC1603/151019984/suspended-dorchester-county-coroner-to-face-gop-primary-challengerhttp://www.postandcourier.com/article/20151010/PC1603/151019984/suspended-dorchester-county-coroner-to-face-gop-primary-challengerhttp://www.postandcourier.com/article/20151022/PC1603/151029802/1177/palmetto-sunrise-biden-out-clinton-in-committee-x2019-s-crosshairshttp://www.postandcourier.com/article/20151022/PC1603/151029802/1177/palmetto-sunrise-biden-out-clinton-in-committee-x2019-s-crosshairshttp://www.abcnews4.com/story/30330911/presidential-underdog-martin-omalley-makes-lowcountry-campaign-stophttp://www.abcnews4.com/story/30330911/presidential-underdog-martin-omalley-makes-lowcountry-campaign-stophttp://www.thestate.com/news/politics-government/politics-columns-blogs/the-buzz/article40872228.htmlhttp://www.thestate.com/news/politics-government/politics-columns-blogs/the-buzz/article40872228.htmlhttp://www.nationaljournal.com/s/91225/south-carolina-democrats-arent-feeling-lovehttp://www.postandcourier.com/article/20151024/PC1603/151029683/debates-all-done-in-charleston-mayor-x2019-s-racehttp://www.postandcourier.com/article/20151024/PC1603/151029683/debates-all-done-in-charleston-mayor-x2019-s-racehttp://www.postandcourier.com/article/20151023/PC1603/151029728http://counton2.com/2015/11/14/cruz-campaign-making-several-stops-around-south-carolina/http://counton2.com/2015/11/14/cruz-campaign-making-several-stops-around-south-carolina/http://www.postandcourier.com/article/20151116/PC1603/151119426http://www.cnn.com/2015/11/17/politics/ted-cruz-refugees-syria/index.htmlhttp://www.live5news.com/story/30530601/republican-presidential-candidate-ted-cruz-visits-lowcountryhttp://www.live5news.com/story/30530601/republican-presidential-candidate-ted-cruz-visits-lowcountryhttp://www.cbsnews.com/news/republicans-in-congress-intensify-push-to-block-syrian-refugee-plan/http://www.cbsnews.com/news/republicans-in-congress-intensify-push-to-block-syrian-refugee-plan/http://counton2.com/2015/11/15/republican-presidential-candidate-visits-to-sc-week-of-1115-1121/http://counton2.com/2015/11/15/republican-presidential-candidate-visits-to-sc-week-of-1115-1121/


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S'mmar+ of !acticB Media Archi-e

#ee? of 112"

http8!!!.postandcourier.comarticle2015112OB'1$0"15112@">O + Bost and 'ourier,under heading CBresidential campaign visits this !ee?D

http8!!!.postandcourier.comarticle2015112OB'1$0"15112@:1$ + Bost and 'ourier

http8!!!.a%cne!s:.comstory"0$0O2@$gop+contender+ru%io+prepares+than?sgiving+meals+%efore+charleston+campaign+speech + ' 9e!s :

#ee? of 11"0

http8!!!.live5ne!s.comstory"0$:2"1@gop+hopeful+marco+ru%io+addresses+cro!d+at+cofc + Live 5 ne!s

http8!!!.postandcourier.comarticle20151201B'1$0"15120@@O5 + Bost and 'ourier

http8!!!.postandcourier.comarticle20151201B'1$0"15120@@$$ + Bost and 'ourier

http8!%t!.com201511"0three+201$+gop+presidential+candidates+to+visit+sc+this+ !ee? + #T#

#ee? of 22$http8a%cne!s:.comne!slocaldemocrats+ma?e+their+!ay+south+ahead+of+primary+02+22+201$ + ' 9e!s :http8counton2.com201$022$chelsea+clinton+to+spea?+at+cofc+to!n+hall+on+friday

6n addition to these outlets, the ully Bulpit eries !as also featured in various nationaloutlets and ne!s programs including The 'ircus and '99.

http://www.postandcourier.com/article/20151127/PC1603/151129387http://www.postandcourier.com/article/20151127/PC1603/151129416http://www.abcnews4.com/story/30607296/gop-contender-rubio-prepares-thanksgiving-meals-before-charleston-campaign-speechhttp://www.abcnews4.com/story/30607296/gop-contender-rubio-prepares-thanksgiving-meals-before-charleston-campaign-speechhttp://www.abcnews4.com/story/30607296/gop-contender-rubio-prepares-thanksgiving-meals-before-charleston-campaign-speechhttp://www.live5news.com/story/30642319/gop-hopeful-marco-rubio-addresses-crowd-at-cofchttp://www.live5news.com/story/30642319/gop-hopeful-marco-rubio-addresses-crowd-at-cofchttp://www.postandcourier.com/article/20151201/PC1603/151209975http://www.postandcourier.com/article/20151201/PC1603/151209966http://wbtw.com/2015/11/30/three-2016-gop-presidential-candidates-to-visit-sc-this-week/http://wbtw.com/2015/11/30/three-2016-gop-presidential-candidates-to-visit-sc-this-week/http://wbtw.com/2015/11/30/three-2016-gop-presidential-candidates-to-visit-sc-this-week/http://abcnews4.com/news/local/democrats-make-their-way-south-ahead-of-primary-02-22-2016http://abcnews4.com/news/local/democrats-make-their-way-south-ahead-of-primary-02-22-2016http://abcnews4.com/news/local/democrats-make-their-way-south-ahead-of-primary-02-22-2016http://counton2.com/2016/02/26/chelsea-clinton-to-speak-at-cofc-town-hall-on-friday/http://www.postandcourier.com/article/20151127/PC1603/151129387http://www.postandcourier.com/article/20151127/PC1603/151129416http://www.abcnews4.com/story/30607296/gop-contender-rubio-prepares-thanksgiving-meals-before-charleston-campaign-speechhttp://www.abcnews4.com/story/30607296/gop-contender-rubio-prepares-thanksgiving-meals-before-charleston-campaign-speechhttp://www.live5news.com/story/30642319/gop-hopeful-marco-rubio-addresses-crowd-at-cofchttp://www.live5news.com/story/30642319/gop-hopeful-marco-rubio-addresses-crowd-at-cofchttp://www.postandcourier.com/article/20151201/PC1603/151209975http://www.postandcourier.com/article/20151201/PC1603/151209966http://wbtw.com/2015/11/30/three-2016-gop-presidential-candidates-to-visit-sc-this-week/http://wbtw.com/2015/11/30/three-2016-gop-presidential-candidates-to-visit-sc-this-week/http://abcnews4.com/news/local/democrats-make-their-way-south-ahead-of-primary-02-22-2016http://abcnews4.com/news/local/democrats-make-their-way-south-ahead-of-primary-02-22-2016http://counton2.com/2016/02/26/chelsea-clinton-to-speak-at-cofc-town-hall-on-friday/


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!he Media Kit )as created to ser-e as a reso'rce forinformation ao't the series for -ario's mediao'tlets& At the eginning of the semester the seriesdid not ha-e a media it, so the media relationsteam egan to create one to e p't on the )esite& !he it aims to pro-ide media o'tlets )ith

information ao't the series, s'ch as the p'rpose,histor+, important g'res in the series, and contactinformation& n addition, it feat'res statistics onco-erage of the *'ll+ "'lpit Series e-ents andinformation ao't o'r target a'dience& /ie)ers canalso access a rand man'al, )hich incl'des logos forthe series and the 5ollege and lins to o'r 2012

S'mmar+ of !acticB Media Kit


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Spring 2016

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The follo%ing College of Charleston fac"lty ser#e as

media e&perts on politics andgo#ernment:

Dr' (ibbs )notts * So'thernpolitics and political participation*

+nottshg,cofc'ed"

Dr' Michael Lee * "oliticalcomm'nication* leem,cofc'ed"

Dr' -am.in Lee * "oliticalcomm'nication and p'lic opinionR

leen,cofc'ed"

Dr' /rian Mc(ee * "oliticalcomm'nication and American

p'lic address*mcgeeb,cofc'ed"

Dr' 0ordan Rag"sa * "residential Icongressional elections and

political eha-ior*rag"sa.m,cofc'ed"

Dr' )endra !te%art * .omen Ipolitics and local go-ernment*

ste%art+,cofc'ed"

5ontact Mi+e Robertson to

!he *'ll+ "'lpit Series "ress Kit

5amp's ;>perts@n ehalf of the Media elationsteam at the 5ollege of 5harleston, )eare pleased to in-ite +o' toparticipate in the 2019(2016 *'ll+"'lpit Series& .e )o'ld lie to taethis opport'nit+ to e>tend an openin-itation to the press& All of o're-ents are free and open to the

p'lic& .e )elcome and enco'rage+o'r in-ol-ement and co-erage of o're-ents& Lo'r promotion and co-erageof these e-ents is cr'cial to achie-ingthe dialogic p'rpose of the Series&

.e ha-e created this press it toincrease facilitate co-erage of o're-ents& n this doc'ment, +o' )ill nda fact sheet, a description of the

Series, contact information of e+contri'tors, and a randinglogoman'al& .e enco'rage +o' to 'se o'rmaterials at +o'r discretion& .e areeager to see )hat this presidentialelection +ear )ill mean for o'rpolitical comm'nication series, andloo for)ard to )oring )ith +o'


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See 's in7

ered locall+, nationall+, and internationall+ + o-er 199 media o'tlets incl'ding# !he "ost aer 108 million tele-ision impressionsr 8,000 -isitors to camp's for *'ll+ "'lpit e-ents and consistent participation from o-er 9,0eral dozen st'dent internships and jos as a res'lt of -ol'nteer e>periences )ith Series

Histor+

Spring 2016

G

#


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o'nded + the so'thern charm of a )orld(reno)ned cit+ for its histor+, c'lt're, architect're and coastal e*'ll+ "'lpit Series enco'rages and facilitates political participation thro'gho't the st'dent comm'nit+ +iding a platform for dialog'e )ith o'r nations leaders& !hro'gh to)n hall e-ents )ith political candidates

Spring 2016

8

#

Ao't the Series@'r A'dience

'ni='e -ol'nteeropport'nities and rele-antindependent st'd+e>periences, !he *'ll+ "'lpitSeries reinforces themessage that the gro)th ofo'r co'ntr+ is aced andg'ided + the process ofcitizen interest andin-ol-ement&


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co-ers se-eral areas,incl'ding political rhetoric,arg'mentation andcomm'nication ao't race,ethnicit+ and gender& He haspresented his )or at morethan 90 conferences and hashad n'mero's articlesp'lished in academic

jo'rnals& McFee has chairedor ser-ed on se-eral


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.ho?s .ho in the Series

!lorists" #a$a%ine inAle>andria, /irginia and assenior cop+prod'ction editor

for The &cono'ist"s oll CallNewspaper on 5apitol Hill in.ashington, %&5& She alsospent time after colleger'nning the ne)s des atthe )*ser+er comm'nit+ne)spaper in Herndon, /A&

Cassandra 2oster ser-esas the 5oordinator for;-ents, @'treach, and "'lic

elations for the 5ollege of5harleston 5omm'nication%epartment& Shecoordinates logistics andpromotion for the *'ll+ "'lpitSeries& *efore )oring andli-ing in 5harleston, Ms&


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5hec o't o'r highlight

reel from the 2012(201*'ll+ "'lpit Series

2012 Highlight eel D$ong/ersionE

/ersionE

*rand Man'al

http://www.youtube.com/watch?v=xYh_OGJeS9chttp://www.youtube.com/watch?v=xYh_OGJeS9chttp://www.youtube.com/watch?v=uxToZRpb2n4http://www.youtube.com/watch?v=xYh_OGJeS9chttp://www.youtube.com/watch?v=xYh_OGJeS9chttp://www.youtube.com/watch?v=uxToZRpb2n4


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$ogo for 'se )ith )hite acgro'nd

Spring 2016

2

#

Series logo for 'se on darSeries logo for 'se on )hite

$ogo for 'se )ith daracgro'nd

*rand Man'al


43/52

addition to the e-ents held on camp's, another ig project )e )orerticipation& !hro'gh this, )e )ere ale to recei-e a -ideo from Allisone thro'gho't the )ee, 't )ere ne-er 'sed& $astl+, )e p't together

Spring 2016

#

S'mmar+ of !acticB i/ote5ampaign


44/52

S'mmar+ of !acticB i/ote 5ampaign Spring 2016

#

i/ote feat're )ithAllison M'nn D?6E

httpsB)))&+o't'e&com)atchT-U:o.MKif=a;

i/ote feat're )ith"ro-ost McFee

httpsB)))&+o't'e&c

om)atchT-ULCLV-8>j


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Spring 2016

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iKote 'ampaign 7ecap KideohttpsB)))&+o't'e&com)atchT-U%LCXegozoC

S'mmar+ of !acticB i/ote 5ampaign

https://www.youtube.com/watch?v=D4YUXegozoUhttps://www.youtube.com/watch?v=D4YUXegozoU


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Spring 2016

6

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Throughout our !or? this semester our team has %een a%le to try differentformats and strategies for !ays to ma?e our content strong and effective. omerecommendations !e have ac?no!ledged and already implemented in recent

!or?, and others !e loo? to start ne3t !ee?. ne of these recommendations !ehad involved our post+event release and ma?ing it more uniue and creative.

#ith this in mind !e !or?ed to create our, C6nside Trac?,D !hich gives readersmore insight to ans!ers candidates had in regards to uestions !e as?ed. Thisalso involves not only layout, %ut as?ing uestions not necessarily related topolitics. Aespite the o%vious course concentration on the ully Bulpit 3perience

and all things politics, pulling from other topic fields (pop culture, food, fashion)lightens up the su%*ect matter that !e are ultimately communicating to thestudent %ody. #e have to remem%er that !e are also a communication focus as

!ell, and to not stray a!ay from that. ther!ise !e are merely a shade of gray incomparison to the Bolitical cience Aepartment, or any other media outletchurning out the same information. Ara!ing on from this, !e recommend toma?e our releases more creative and uniue from other articles media outletshave created.

nother recommendation !e loo? to improve on is to continue %uildingrelationships and connections !ith other media outlets. The 'ollege of

'harlestonEs communications office, !e noticed, does not use all local televisionstations or print media, so !e chose to reach out to them for coverage. 6n thefuture, other media outlets !e can try to e3plore include, popular %logs, radiostations, and successful social media accounts. 6n addition to contacting theseoutlets, !e used their events calendar as a !ay to post a%out our upcomingevents and share information !ith the pu%lic. This allo!ed for people !ho arenot in the 'ollege of 'harleston community to still %e included and participatein our events.

ur last recommendation !ould %e in regards to video content. #e !ouldrecommend incorporating photovideo snippets to round out our, C6nside

Trac?.D model !e can use for this is vie!ing the Bost and 'ourierEs onlinearticles or a net!or? stationEs ne!s story. oth sites offer %oth !ritten contentand a visual to !atch, !hether that is a video andor slidesho! of photos.6deally, this content !ould give vie!ers that multi+media dimension and theycould !atch a candidateEs response to uestions, instead of *ust reading thedialogue. This adds more content, as !ell as diversifies the !or?load the -edia7elations Team can contri%ute to our post+event release.

"roject ecommendations


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For the future success of the series, !e have a fe! recommendations from oure3periences over the past year. s !e have learned a lot this semester, !e hope tosee the continued gro!th and e3pansion of the ully Bulpit eries in the yearsahead.

6n the future, !e hope that there are more chances for media e3posure for theseries, %oth on small and large scales. Locally, !e imagine that in the future,features on the ully Bulpit capstone class and staff in outlets such as the Bost &'ourier or 'ity Baper could help to increase recognition of the series and to ma?eclear to the community that the series is an important asset to not *ust the 'ollegeof 'harleston community, %ut the 'harleston community as a !hole. #e also hope

that some more am%itious media mentions could happen in the future, such as aufeed article or a mention on the anni%al uress or teven 'ol%ert ho!.

Throughout the year, !e tal?ed a%out utiliing different and ne! avenues ofmedia, including %logs and other media sources. Botential media outlets andchannels for increased coverage and recognition included ufeed and CThe ?imD,among others. o!ever, these specific ideas never came to fruition. 6t may %ehelpful in the future to ma?e this ?ind of tas? %e a mini+assignment for the !holeclass at the %eginning of the year. 6t !ould %e helpful to ?no! of any %logs that areparticularly popular (especially those in the 'harleston area) in order to try to %uildrelationships !ith these %loggers. y e3ploring different avenues of media, !e may

%e a%le to %etter e3pand the reach of the eries. #e also thin? that in the future, it !ould %e helpful to host events even in theoff+season. ven !hen it is not a presidential season, students are still interested indialogue !ith prominent political figures. aving events !ith state politicians suchas Movernor 9i??i aley or enator Tim cott !ould %e a great chance for studentsto have their voices heard %y state officials.

"roject ecommendations

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$essons $earned


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$essons $earned

Spring 2016

-oving into the pring semester, !e already had a good idea of the !or? ahead of us and !hat our team needed to accomplish. lthough this semester !as not as heavy as lastsemester in terms of events, !e still continued to learn important lessons that !e can carry !ith us after graduation.

1. Time management is ?ey to reduce stress and have high uality pro*ects. Thissemester, !e had a lot of last minute events, so ma?ing sure that !e !ere managing

our time !isely !as crucial. s a team during the semester, !e !or?ed !ell to %alance other o%ligations and ma?e ourselves availa%le to the team as much aspossi%le.

2. Team!or? ma?es a dream !or?. This semester, !e really came together as a team.The team !as a%le to communicate a lot more effectively, !hich resulted in a higheruality of !or?. Follo!ing last semester, !e have also learned a lot a%out ourstrengths and !ea?nesses a team, as !ell as individuals. eing more a!are of thesestrengths and !ea?nesses, !e !ere a%le to delegate tas?s more efficiently and !erea%le to %etter !or? in harmony.

". Brofessionalism is al!ays a priority. 6n our position, the -edia 7elations team !or?ed !ith mem%ers of the media and various individuals in the community. srepresentatives of not only the ully Bulpit eries, %ut of the 'ollege of 'harlestonas !ell, it is important to remain professional, even in the face of frustrating andtrying situations.

:. Transferra%le s?ills can %e *ust as important as practical s?ills. 6n this position, !ehave not only learned o%vious, professional s?ills, %ut transferra%le s?ills as !ell.ne of the most important s?ills that !e have learned this semester is adapta%ility. #e had many instances !here there !as short notice for an event, so !e had to %ea%le to ad*ust our focus and *ump into action.

5. AonEt %e afraid to as? for help. This semester, !e !or?ed e3tremely hard on ma?ingconnections and trying to find individuals that !e !anted to include in our video. #e had a pretty am%itious list at the %eginning of the semester, !ith individualssuch as Aarius 7uc?er, ill -urray, and teven 'ol%ert. To!ards the end of thesemester, !e %egan to as? the class for help for any connections they may have !ithany individuals !ho could %e in our video. nfortunately, not many of them !or?edout, %ut the class !as a valua%le resource in terms of help and suggestions.


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)athryn !chall )a.fe5 6789 oodberry /o"le#ard Chagrin 2alls; 13 8897 ?964


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spring 2016 bp media portfolio

Documents