spring 2011 - event planning certificate program
DESCRIPTION
Are you passionate about planning events? Looking to build your event portfolio/resume? Interested in earning the CSEP (Certified Special Events Professional) or CMP (Certified Meeting Professional) designations? This lively hands-on class will educate you about the profession of meeting/event planning and management by introducing you to the basic elements of the industry through statistics, facts and figures. The course is led by Qualena Odom-Royes, CSEP, CMP an award-winning meeting planner and features dynamic industry guest speakers.TRANSCRIPT
Event Planning Certificate Program
Qualena Odom-Royes, CSEP, CMPInstructor
SPRING 2011
Course Description
• Are you passionate about planning or producing events?
• Looking to build your event portfolio/resume? • Interested in earning the CSEP (Certified Special Events Professional) or the CMP (Certified Meeting Professional) designations?
Copyright 2005-2011 EventEssentials, LLC.
Course Description
This lively hands-on class will educate you about the profession of meeting and event planning by introducing you to the basic elements of the industry through statistics, facts and figures and case studies. Learn what it takes to get started as an event professional, what job opportunities exist and how to establish a career path within the profession.
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Course Description
Discussions will emphasize best practices and trends in the industry, as well as common pitfalls to avoid. Field trips to various industry venues & warehouses will give you an opportunity to connect with some of Atlanta’s top, award-winning event professionals. Discover resources, associations and online social networking tools that can help you grow in your career.
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Course Description
You will have the opportunity to produce your own event with the help of fellow classmates.
The course is led by award-winning event planner Qualena Odom-Royes, CSEP, CMP and features dynamic industry guest speakers.
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Course Curriculum – Best Practices
• Session 1 – Best Practices in Event & Meeting Planning - Part 1
• Session 2 – Best Practices in Event & Meeting Planning - Part 2
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Course Curriculum - Development
• Session 3 – Event Administration 1
SWOT, Research, Budgets
• Session 4 – PracticumAwards Gala Setup (SUNDAY)
• Session 5 – Event Administration 2
Proposals, Timelines, Production Schedules
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Course Curriculum – Pre Production
• Session 6 – Event Coordination 1
Site Selection, Transportation
• Session 7 – Practicum Wedding Setup
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Course Curriculum – Pre Production
• Session 8 – Event Coordination 2 Décor, Theme/Development*
• Session 9 – Event Coordination 3 Food and Beverage, Rentals*
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Course Curriculum – Pre Production
• Session 10 - Event MarketingMarketing Plans, Marketing yourself, Marketing
your business.
• Session 11 – Social Media & Events
Learn how to use social media to enhance your event and your business
• Session 12 – Event TechnologyOnline Resources, Templates, Social Networking
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Course Curriculum – Production
• Session 13 – Legal, Ethics &
Risk Management
•Session 14 – Resources & GraduationStudents work together to produce an event from start
to finish.
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Optional Sessions
• Starting an Event Planning Business• Strategic Event Planning• Building a Brand - Marketing Yourself
and Your Business Online• Getting Started in the Event Planning
Industry• Contract Negotiations• Green Events & Meetings
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Course Completion
Successful Completion of this fourteen week program will
earn:
• Certificate in Event Planning awarded by Clayton State University
• 45 Continuing Education Hours that can be applied to CSEP or CMP application
• Opportunity to join International Special Event Society at a discount rateCopyright 2005-2011 EventEssentials, LLC.
Course Textbooks
• Special Events : Twenty-First Century Global Event Management (The Wiley Event Management Series) (Hardcover)by Joe Goldblatt, CSEP, 5th edition
• Convention Industry Council Manual (CIC), 8th Edition
• Students build their own “Event Handbook”
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Registration
• Clayton State University – Main Campushttps://ace2.clayton.edu/wconnect/CourseStatus.awp?~~113CCER0841
Copyright 2005-2011 EventEssentials, LLC.
Class Location
A majority of the sessions will be held on the main campus of Clayton State University(CSU) in the Continuing Education building located at:
2000 Clayton State Boulevard Morrow, GA 30260
For Directions:
http://conted.clayton.edu/directions.html
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Stay in Touch for Updates!
For more information contact
[email protected]://www.linkedin.com/in/qualenaroyes
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