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Spreading a New Virus Part 2 The Marketing Prescription that Gives You a Buzz

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Page 1: Spreading a New Virus Part 2 The Marketing Prescription that Gives You a Buzz

Spreading a New VirusPart 2

The Marketing Prescription

that Gives You a Buzz

Page 2: Spreading a New Virus Part 2 The Marketing Prescription that Gives You a Buzz
Page 3: Spreading a New Virus Part 2 The Marketing Prescription that Gives You a Buzz
Page 4: Spreading a New Virus Part 2 The Marketing Prescription that Gives You a Buzz
Page 5: Spreading a New Virus Part 2 The Marketing Prescription that Gives You a Buzz
Page 6: Spreading a New Virus Part 2 The Marketing Prescription that Gives You a Buzz
Page 7: Spreading a New Virus Part 2 The Marketing Prescription that Gives You a Buzz

Rumsfeld’s Rules

Page 8: Spreading a New Virus Part 2 The Marketing Prescription that Gives You a Buzz
Page 9: Spreading a New Virus Part 2 The Marketing Prescription that Gives You a Buzz
Page 10: Spreading a New Virus Part 2 The Marketing Prescription that Gives You a Buzz
Page 11: Spreading a New Virus Part 2 The Marketing Prescription that Gives You a Buzz
Page 12: Spreading a New Virus Part 2 The Marketing Prescription that Gives You a Buzz
Page 13: Spreading a New Virus Part 2 The Marketing Prescription that Gives You a Buzz
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Page 16: Spreading a New Virus Part 2 The Marketing Prescription that Gives You a Buzz
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Page 24: Spreading a New Virus Part 2 The Marketing Prescription that Gives You a Buzz

Some of the Names You’ll Hear

• Steve Jurvetson and Tim Draper– Pioneered Viral Marketing

• Malcom Gladwell– The Tipping Point

• Seth Godin– The Idea Virus

• Steve O’Keefe– The Complete Guide to Internet Publicity

• Richard Laermer– Full Frontal PR

Page 25: Spreading a New Virus Part 2 The Marketing Prescription that Gives You a Buzz

More Names

• Jay Conrad Levinson– “The Father of Guerrilla Marketing”

• Mitch Meyerson– Guerrilla Marketing Coaching Program

• Erik Hauser– Guerrilla Marketing, Swivel Media

• Michael Levin– Guerrilla PR Wire

Page 26: Spreading a New Virus Part 2 The Marketing Prescription that Gives You a Buzz
Page 27: Spreading a New Virus Part 2 The Marketing Prescription that Gives You a Buzz
Page 28: Spreading a New Virus Part 2 The Marketing Prescription that Gives You a Buzz

Handouts

www.CornerBarPR.com/Presentations/StLouis1.ppt

www.CornerBarPR.com/Presentations/StLouis2.ppt

www.CornerBarPR.com/Presentations/marketing.cfm

Page 29: Spreading a New Virus Part 2 The Marketing Prescription that Gives You a Buzz

www.TellAFriend.biz

Page 30: Spreading a New Virus Part 2 The Marketing Prescription that Gives You a Buzz

Have a Drink - Tell a Friend - Get that Buzz!

Rich Barger, ABC, APR

Chief Curmudgeon

CornerBarPR.com

[email protected]

866-272-2777


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