spread the wealth: learning for change across diverse organisations
TRANSCRIPT
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Spread the wealth: Learning for change across diverse organisations
brightwavegroup.com
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Breakerslide
Who we are
Colin WelchHead of Production
Sophie CostinSenior Learning Designer
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Shared Value:'Creating economic value in a way that also creates value for society by addressing its needs and challenges.' - Michael Porter and Mark Kramer HBR 2011
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Socialneed
Corporateassets and
expertise
Businessopportunities
Sharedvalue
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Trends in learning• Multiple audiences – internal and
external• Shared resources that meet the
needs of both• Comms and L&D working together
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Recent use cases: Product training
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Recent use cases: Product training
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Case Study: 3M
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Shared product training• The customer is better at using the
product• More efficient• Fewer accidents and injuries• Builds brand loyalty• Cements position as market leader
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University of Greenwich ‘[Committed to helping] students to know how to research career options and [identify] the pathways to gain entry to the professions.'
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The requirement• Replace an existing classroom
facilitated, paper workbook• Empower learners to make more
relevant career choices• Appeal to students aged between
14-19 from a range of backgrounds
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Our solution
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Benefits• Reduced the cost of the learning per
head • Gives the learning a wider reach• More appealing to the demographic
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Shared learning, shared value• Content more customer focussed• Bigger budgets drive innovation• Builds brand loyalty• Leverages organisational expertise as
a commercial differentiator
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Thank youCome and chat to uson stand 16
brightwavegroup.com