:FACEBOOK

SPORTS MARKETING

INDUSTRY BEST PRACTICES

PAGE DESIGNManchester United

This creative landing page from Manchester United not only encourages fans to ‘Like’ the page, but also allows them to invite their friends to ‘Like’ the page

PAGE DESIGNNew York Rangers

This page does a great job of creatively promoting a very clear message

PAGE DESIGNNew England Patriots

This landing page is a one-stop shop for fans, allowing them to access plenty of features from the landing page

FEATURES

Boston Celtics

3-Point Play is a Facebook game that allows fans to make predictions on player performance, and then challenge their friends to do the same

FEATURES

FC Barcelona

The Barca E-Catalog is a well-designed, very interactive shopping app which is fully-integrated into the Facebook page

FEATURES

Seattle Sounders FC

The ‘Date with a Sounder’ tab provides dating profiles for different players, and then allows fans to bid for dates using Ebay

WALL POSTS

LA Lakers

The Lakers do a great job of posting exclusive, behind-the-scenes pictures via their News Feed

WALL POSTS

Dallas Cowboys

This post is effective because it utilizes a poll (which directly engages fans) to leverage a creative social media campaign

WALL POSTS

Miami Heat

When all is said and done, social media is about the fan. Teams cannot lose sight of this, and should jump at every opportunity to acknowledge and thank their fans