sports licensing in india
DESCRIPTION
THIS IS A DECK PRESENTED AT BRAND LICENSE INDIA SUPPORTED BY LIMATRANSCRIPT
Sports licensing in India: Running the next mile
Mayuri Pitale, WWE India19th October 2013
Quick Quiz
• Which is your favorite sport?• Which is your favorite team?• Who is your favorite sports-person?• Have you ever bought any merchandise with
you favorite sport, or team or sports-person on it?
What are the religions followed in India?
1. Bollywood 2. Cricket
And now with IPL they are married!! With a purpose to provide complete
entertainment.The advent of Sports Licensing!!
Which is the sport followed after Cricket in India?
The answer is WWE.• WWE specials outscore Cricket in terms of TVR on Ten Sports
in India.• GRPs (gross rating points) crossing Cricket,
Football, Tennis and other sports on the channel!• WWE is consistently top of the charts on TV in India from
1996 and reaches 68 MILLION households through Ten Sports.
• 300+ live events each year• 52 weeks a year; average 6 events per week• 2 million attendees globally• 12 pay-per-view live events scheduled for 2013
The Licensing Opportunity• WWE fuels the most dedicated audience on the planet, with WWE
Content airing on Ten Sports 365 days in a year which roughly amounts to 1460 hours of programing a year!!
• Fans love WWE Superstars and follow them any way they can: on TV, at live events, in video games, through social media and on the Web.
• Fans buy their CDs, merchandise, and programming on demand. They go see their movies, buy their books and carry their favorites with them on their mobile phones.
• We’ve been at the top of the sports-entertainment industry for over half a century, and every year we’ve found new ways to grow.
The difference between Sports Licensing and Entertainment Licensing
• Real People Vs Static Characters• Unpredictable Matches Vs Pre-decided
Storyline• Uncontrolled environment Vs Controlled
Environment• Every Sport-person is a brand in its own right
Social Media PowerhouseAs per WWE Facebook User Breakdown By Country, India ranks No.2 after U.S.
has more fans than has more followers than
99
WWE vs. Other Sports Leagues
- FanPageList.com, October 3, 2012
• WWE’s Facebook Page Network has more fans than the NFL and its 32 member teams’ Pages COMBINED.
• WWE’s Facebook Page Network also has more fans than Major League Baseball and its 30 member teams’ pages COMBINED.
>
1010
Where Superstars Rank on Facebook
Source: FanPageList.com, September 6, 2012
20WWE SUPERSTARS & DIVASrank in the Top 100 most-followed athletes on Facebook.
1111
Where Superstars Rank on Facebook
Source: FanPageList.com, October 3, 2013
John Cena’s Page
John Cena is the 7th most-followed athlete in the world
Cena is 3rd most-followed American athlete (behind Michael Jordan and Kobe Bryant)
Cena has more fans than any athlete in MLB, NHL, NASCAR, PGA, NFL or UFC.
1212
Where WWE Ranks on Twitter
Source: FanPageList.com, October 3, 2013Influence measured by Klout.com, based on acct. followers’ interactions with @WWE
@WWE is:
Tied for #1 most influential brand
#1 most influential sports brand
4th most followed sports brand
6th most followed sports team/league
36th most followed brand
WWE’s investment in Indian Talent
The Great Khali with Jinder Mahal
WWE’s Star PowerIn India
Recent Ryback India Tour in September 2013
Over 10,000 fans screaming “Feed Me More” at the WWE 2K 14 Preorder launch event at Oberoi Mall, Mumbai.
http://www.youtube.com/watch?v=U_jP5NHTI7M
India Loves Entertainment from WWE
The Big Show The World Fight
The ring, setting,
audience /crowd, the live action,
make it larger than
life
TLCDX (D-Generation
X)
18
THE ‘HEROES’ THE STYLE
• Sculpted /Bodies
• Super Human capabilities
• The ‘MOVES’• The ‘ATTITUDE’• Signature
Styles• Hairstyles• Accessories
THE MORALS
• Right vs Wrong
WWE Superstars - portrayal by an Indian fan
WWE’s investment in Local Office
Carved out India as a separate Territory out of APAC and invested in a local office backed by investment in resources from People to Marketing Dollars since last two years.
• Kizilbash, RuknGeneral Manager , India
• Pitale, MayuriLicensing Manager, India
• Sequeira, CarlMarketing Manager, India
Action figures, toys and role play setsMattel India
Topps India Trading cards and collectibles
2K (E-Xpress) Video Games
Excel Productions Home Videos
My Baby ExcelsImpulse toys, stationery and sporting goods/ride-ons
Only Kids BTS - Plastic water bottles and lunch boxes
Simba School Bags
WWE Consumer Product Portfolio India
Play Kraft Board Games, Puzzles and DIY Kits
Bombay Plastics Wall Decals, mugs and roll mats
Proline Apparel/Outerwear
Penguin Publishing
WWE running for the next mile in Sports Entertainment Licensing!