sports freak
TRANSCRIPT
Sports Freak is a company creating cutting edge content, tools & challenges for sports & fitness enthusiasts.
WEBSITE MOBILE APPPublication Influencers
Share Of Voice
Challenge & Compete User Generated
Owning Our Audience
MERCHANDISEOnline Store
Men & Women Apparel Building Loyalty
EVENTSLocal Events
Sport Workshops Large Conferences
TEAM
VAHE TASHJIANFOUNDER & CEO
SOCIAL ROCKFISHGROWTH
MARKETING
ROBYN BALLIETBUSINESS
DEVELOPMENT
LEN FREEMANCFO
CITRUS BITSAPPLICATION
DEVELOPMENT
SEE OUR COLLECTION
CREATE
SEARCH
PARTICIPATE
INVITE
FOLLOW ATHLETES
CONTESTS
MOBILE APP / CHALLENGE & COMPETE
OUR COLLECTION
TSHIRTS HOODIESHATS SWEATSSOCKSSHORTSMERCHANDISE / ONLINE STORE
APPAREL FOR MEN AND WOMEN
LOCALLY MAJOR CONFERENCESWORKSHOPSLocal Fitness Events
Bootcamps Brand Integrations
Celebrity Coachs Sports Specific
High/Colg Audience
Brand Sponsorships Sport/Fitness Challenge Activities
Sponsored Shows
EVENTS / CONFERENCES
DEVELOPING AMAZING SPORTS EVENTS AND CONFERENCES
MARKET VALIDATION
$78B2014 US market size forHealth & Fitness Clubs
Research firm: http://www.statista.com/topics/1141/health-and-fitness-clubs/
$63B2014 Consumer Purchases
of Sporting Goods
Research firm: http://www.statista.com/statistics/200773/sporting-goods-consumer-purchases-in-the-us-since-2004/
ALL DIGITAL STRATEGY
AUDIENCE DEVELOPMENT
APPLICATION INSTALLS
INFLUENCER REACH
CONTENT
Growing an audience on socialand developing engagingcontent to develop search
rankings.
Our screened athletes willpost their challenges on
social allowing sports freakto reach an extended audience
Developing informative written content & user generated videos
through the Sports Freakmobile application
Driving paid customer acquisition installs for the app and lowering costs
by engaging users within productsviral loop
Our digital strategy will allow us to reach and engage millions of online users within the next 12 months
FIRST YEAR BUSINESS MODEL
Publication Advertising-Banners
- Sponsored Content$15k Monthly
$15 CPM
Three platforms to monetize before expanding into events
Mobile Application CPC (cost per challenge)
$15k Monthly
$5K CPCMerchandise Sales1% of Audience at a
average sale price of $50
$1MIL
2 MILLION UNIQUE VISITS
500K ACTIVE USERS
1% CONVERSION RATE
FINANCIALS
2015 2016 2017Total SalesTotal Sales
Total Expenses
NET Revenue
$250,000 $1,200,000 $2,000,000
$350,000 $650,000 $900,000
-$100,000 $450,000 $1,550,000
$0
$750,000
$1,500,000
$2,250,000
$3,000,000
2015 2016 2017
EXPENSE vs SALES
STARTUP