Sports Blog Lifestyle

WHAT IS YARDBARKER?

We are the largest network of sports blogs, reaching 10mm unique users monthly. We deliver a targeted demo of die-hard sports fans via 600 fan blogs and 100 athlete blogs.

WHY WORK WITH US?

Yardbarker.com is the hub and lifeline of our community. Our platform provides advertisers with an avenue to interact with our blogging partners to reach an elusive set of 10 million die-hard sports fans

Demographics*• Male: 65%• Age 18-34: 42%• HHI $60K+: 55%• College Grad+: 51%

Demographics*• Male: 65%• Age 18-34: 42%• HHI $60K+: 55%• College Grad+: 51%

Site Stats

Yardbarker Network*• 10mm unique users/month• 150% growth May 08 – May 09

Yardbarker.com**• 820K unique users/month• 102% growth May 08 – May 09

125mm impressions/month

Site Stats

Yardbarker Network*• 10mm unique users/month• 150% growth May 08 – May 09

Yardbarker.com**• 820K unique users/month• 102% growth May 08 – May 09

125mm impressions/month

AUDIENCE & OVERVIEW

Yardbarker is home of the typical sports fan*

• 53% own an HDTV• 38% drank beer in the past 30 days• 31% attended a sports game in the

past 6 months• 59% watch sports on TV in a typical

week• 239% more likely to play sports video

games than the average Internet user

Yardbarker is home of the typical sports fan*

• 53% own an HDTV• 38% drank beer in the past 30 days• 31% attended a sports game in the

past 6 months• 59% watch sports on TV in a typical

week• 239% more likely to play sports video

games than the average Internet user *comScore May 2009

**Google Analytics May 2009

Brand Engagement:• Conversational Marketing• Athlete Sponsorships• Blogger Influence • Contests/Sweepstakes• Targeted Rotations• Widget Takeover

HOW IT WORKS

Influencers

Target AudienceTarget Audience

Don Julio was looking to reach consumers in “going out” mode – pre Happy Hour. Yardbarker created a ‘Don Julio Happy Hour Post Of The Day’ that was published every Thursday and Friday at 4pm. The post was written by Yardbarker editors and featured a topic that gave guys a hot topic to discuss at Happy Hour.

CONVERSATIONAL MARKETING

ATHLETE INTEGRATION

Yardbarker “smoked the other sports sites in terms of CTR” and “incorporated Greg directly into the ad buy… it clearly makes the overall numbers more compelling” - Mark Goodrich, Marketing Director, 2K Sports

2K Sports wanted to integrate their game directly into a conversation athletes were having with fans. We created ‘Oden’s Outlet Pass’, a contest where Greg Oden asked users about college hoops and chose winners to receive a copy of the game.

BLOGGER INFLUENCE

Yardbarker bloggers have dedicated audiences who are actively engaged in their content. Place your brand within content through live blogs, sponsored posts, and event coverage.

CONTESTS/SWEEPSTAKES

Over the course of 3 days leading up to the release of the Iron Man DVD, Yardbarker worked with Paramount Pictures and held ‘open caption’ contests giving users a chance to win a copy of the DVD. We received hundreds of entries and handed out 25 DVD’s courtesy of Paramount.

TARGETED MEDIA

Get your message in front of the right audience and aligned with the right content. Targeted ad rotations across categories such as NFL, MLB, NBA, NHL, MMA, Fantasy and more.

Advanced Targeting:

Geo-targeting, Time of Day, Browser, OS, and Connection Speed.

WIDGET SPONSORSHIP

Yardbarker Widgets are the ultimate tool for our audience to stay on top of the hottest stories of the day. Advertisers can reach this audience via ad units or directly within the content area.

MAINSTREAM PRESS

Yardbarker bloggers’ articles are consistently picked up by the mainstream media outlets.

CONTENT PARTNERSHIPS

Content syndication deal with FOX Sports

Strategic partnership with VERSUS on their new original series, Fanarchy