sports and television. overview sports broadcasting origins sports’ role on tv programming boxing...
TRANSCRIPT
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SPORTS AND TELEVISION
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OVERVIEW SPORTS BROADCASTING ORIGINS SPORTS’ ROLE ON TV PROGRAMMING BOXING ERA, 1946-1962 ABC NEW STRATEGIES, 1960s COLOR TV AND PRO FOOTBALL MONDAY NIGHT FOOTBALL SPORT SHOWS – SPORT NETWORKS TV IMPACT ON SPORTS
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SPORTS TV BROADCASTING ORIGINS 1939 NBC WXBS STATION EXPERIMENTAL
BROADCAST BASEBALL, TENNIS AND COLLEGE FOOTBALL
1940 INCLUDED BASKETBALL, HOCKEY, TRACK & FIELD
1941 BROADCAST CANCELLED TELECAST SHORTCOMINGS: AUDIENCE,
TECHNICAL DIFFICULTIES, LACK OF SPONSORS, SCREEN RESOLUTION LIMITATIONS, RADIO HEGEMONY.
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BOXING ERA 1945-1960 WWII AND COLD WAR VALUES LOUIS, MARCIANO, ROBINSON LIMITATIONS: OUTCOME, VIEWERS’
EXPECTATIONS RACE/ETHNIC CHANGES IN
PROFESSIONAL FIGHTERS OVERSATURATION, VIOLENCE TIES WITH ORGANIZED CRIME
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PROFESSIONAL FOOTBALL 1945-1960 1946 BERT BELL, NEW NFL COMMISSIONER. 1945 ALL-AMERICAN FOOTBALL
CONFERENCE, A NEW PRO LEAGUE FORMED BY ARCH WARD, SPORTS WRITER IN CHICAGO.
AAFC= STRONG COMPETITION WITH THE NFL, BETTER SALARIES, ALL-STAR GAME
WARD’S IDEA, A GAME IN DECEMBER BETWEEN THE TWO LEAGUES’ CHAMPIONS
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PRO FOOTBALL 1945-1960 AAFC STAR: PAUL BROWN, COACH SUCCESS WITH MASILLON H.S., OHIO STATE. REVOLUTIONIZE FOOTBALL COACHING:
PLAY BOOKS FOR PLAYERS, FILM ANALYSIS, PLAY-BY-PLAY BREAKDOWN, RADIO RECEIVER IN QB’S HELMET, FULL TIME ASSISTANT COACHES, PRESS BOX ANALYSIS, UNLIMITED SUBSTITUTIONS, UNLIMITED RESERVES WITH ‘TAXI SQUAD’ TACTICS.
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PRO FOOTBALL 1945-1960 PAUL BROWN, ECONOMIC SUCCESS 1950 NFL ABSORBED THREE TEAMS
FROM THE AAFC. UNLIMITED SUBS, UNLIMITED
RESERVES, BROWN STRATEGIES= HIGHER QUALITY IN GAMES
NFL 1950s ATTENDANCE RISE FROM 25,000 TO 40,000 AVG
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PRO FOOTBALL SPECIALIZATION= FASTER AND MORE
ATTRACTIVE STYLE 1951 FIRST BROADCASTING
CONTRACT WITH DuMONT NETWORK 1956 CBS $1 MILLION TV CONTRACT NATIONAL RULES: LOCAL BLACKOUTS,
ONE GAME-WEEK
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PRO FOOTBALL, ROZELLE ERA 1959 BELL DIED 1959 AMERICAN FOOTBALL LEAGUE, 8
TEAMS IN DIRECT ECONOMIC COMPETITION WITH THE NFL
AFL, LAMAR HUNT, TEXAS MILLIONAIRE, 20s, DALLAS-BASED TEAM REJECTED BY THE NFL. KANSAS CITY FRANCHISE.
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NFL, ROZELLE ERA PETE ROZELLE, MARKETING AND P.R.
TRAINING, PUBLIC RELATIONS FIRM, LOS ANGELES RAMS PUBLICIST. 1957 L.A. RAMS GENERAL MANAGER
FOOTBALL MERCHANDISE LINE, PRODUCTS WITH THE RAMS LOGO (HATS, CUPS, T-SHIRTS) TEAM-LOGO BUSINESS.
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NFL, ROZELLE ERA 1960 ROZELLE, NEW NFL
COMMISSIONER. MOVED THE NFL HQ TO MANHATTAN.
DRAMATIC CHANGE IN TV RIGHTS, “SINGLE PACKAGE” POLICY: ALL TV RIGHTS-ALL TEAMS-INCOME DIVIDED EQUALLY, OPPOSED BY GIANTS, BEARS AND RAMS
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NFL ROZELLE ERA ROZELLE: MORE INCOME FROM TV IF ALL
TEAMS BARGAIN TOGETHER. TV MARKET, NFL FUTURE.
1961 U.S. CONGRESS PASSED THE “SPORTS ANTITRUST BROADCAST ACT”, ALLOWING ROZELLE’S SINGLE PACKAGE POLICY
1964-65 SECRET BID-OPEN CEREMONY, CBS WON ($14,000,000 A YEAR).
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ABC NEW STRATEGIES ABC: EDGE FROM NEW SPORTS BROADCASTING
STYLE; 1960 CONTRACT WITH THE AFL ROONE P. ARLEDGE, 1960 FOOTBALL GAMES
PRODUCER; SHOW BIZZ PRINCIPLE: EVENT AS IMPORTANT AS OUTCOME GAME SETTING AMBIENCE. MULTIPLE
PERSPECTIVES, CLOSE UPS, CHEERLEADERS, OVER ENTHUSIASTIC FANS
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ARLEDGE PRODUCTIONS CROWD AS IMPORTANT AS PLAYERS SEX APPEAL IN STANDS/SIDELINES TV-NEW BROADCASTING STYLE FANS CONTEST FOR “SCREEN-TIME”
BANNERS, CUSTOMS, LEGENDS MONUMENTAL TAKES, IN GAME
ADVERTISING
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ARLEDGE PRINCIPLE
BRING THE VIEWER TO THE EVENT.
NOT THE EVENT TO THE VIEWER.
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ABC SPORTS PRODUCTIONS COVERAGE BEFORE, DURING, AFTER SLOW MOTION, INSTANT REPLAY,
LONG SHOTS, CLOSE UPS, VIEWER ATTENTION, SPLIT-SCREEN
INDUCED CONTROVERSY CROWD-CARNIVAL-TAKES PLAYERS STATISTICS: PRESENT
EXTRAORDINARY DIMENSIONS
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ABC WIDE WORLD OF SPORTS 1961 BEGINNING, SPORTS-ONLY SHOW FIRST IN STOP-ACTION FILMING VARIETY-SHOW-ON-SPORTS CONTROVERSY SELLS, HATE-LOVE FIGURES
(MUHAMMAD ALI, JOE NAMATH, BATTLE OF THE SEXES, ETC)
WINTER SPORTS, TROPICAL LOCATIONS, BIZARRE EVENTS
EVENT AS IMPORTANT AS OUTCOME
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ABC MONDAY NIGHT FOOTBALL ARLEDGE SECOND CREATION, 1970 CONTROVERSIAL BROADCASTING, NO TO
NFL “ANNOUNCER-APPROVAL” HOWARD COSELL, NY FORMER BOXING-
VOICE, PROMOTE-CRITICIZE-PROVOKE- “TELL IT LIKE IT IS”
TRANSITION IN BROADCAST ANNOUNCERS FROM THE “GOLDEN THROAT” MODEL (BLOW-BY-BLOW PLAY CALLER) TO “MOST HATED ANNOUNCER” NEW STYLE.
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COLOR TV AND PRO FOOTBALL 1959 PETE ROZELLE, NFL COMMISSI. TV RIGHTS CONTRACTS-AUCTIONS 1964 CBS-NFL, NBC-AFL NBC $, AFL COULD COMPETE W/NAT.
LEAGUE ARTIFICIAL TURFS, TEAM LOGOS-END ZONE TV-MADE UNIFORMS, NAMES, LOGOS,
COLORS. 1967 SUPER BOWL I
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ARLEDGE’S IMPACT ON TV 1970s NBC, CBS ADOPTED ABC STRAT. 1970s-1970s TV $ IN SPORTS BOOM PRO FOOTBALL, MOST POPULAR
SPORT-ENTERTAINMENT PROFESSIONAL SPORTS ADOPTED
NEW RULES TO INCREASE TV RATINGS SPORTS BECAME TV PRODUCTIONS
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TELEVISION IMPACT ON SPORTS
TRANSFORMATION OF TEAM SPORTS IN RULES, SCHEDULES,
TRANSFORMATION OF “CHAMPIONSHIP-RULES”
SUBORDINATION OF SPORTS TO MEDIA INTERESTS
MORE PEOPLE PREFER TO WATCH THAN TO PLAY