sport und social media - smwhh - jan c. rode - medienlotse
DESCRIPTION
Slides of the presentation "Sports and Social Media" held during the 1st Social Media Week in Hamburg (by Jan C. Rode / Der Medienlotse).TRANSCRIPT
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Social Media und Sport
http://www.flickr.com/photos/wka/60556257/sizes/l/in/photostream/
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freiberuflicher Kommunikationsberater
Autor des eBooks „Vorwärts nach weit“
Dozent u.a. für Sport- und Eventmarketing
@jancrode
@medienlotse
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http
://w
ww
.flic
kr.c
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hoto
s/br
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2375
5982
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pho
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socialize
http
://w
ww
.flic
kr.c
om/p
hoto
s/br
itboh
linge
r/42
2375
5982
/siz
es/z
/in/
pho
tost
ream
/
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socialize
check-in
http
://w
ww
.flic
kr.c
om/p
hoto
s/br
itboh
linge
r/42
2375
5982
/siz
es/z
/in/
pho
tost
ream
/
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socialize
check-in
share
http
://w
ww
.flic
kr.c
om/p
hoto
s/br
itboh
linge
r/42
2375
5982
/siz
es/z
/in/
pho
tost
ream
/
#SMWsport
#SMWHH
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Agenda
http://www.flickr.com/photos/un_photo/6046744572/sizes/l/in/photostream/
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Agenda
IOC Guidelines London 2012
http://www.flickr.com/photos/un_photo/6046744572/sizes/l/in/photostream/
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Agenda
Social Media bei Athleten und Clubs
IOC Guidelines London 2012
http://www.flickr.com/photos/un_photo/6046744572/sizes/l/in/photostream/
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Agenda
Social Media bei Athleten und Clubs
IOC Guidelines London 2012
http://www.flickr.com/photos/un_photo/6046744572/sizes/l/in/photostream/
Sportvermarktung – Highlights 2012
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http://www.flickr.com/photos/trida_gallery/5751777335/sizes/l/in/photostream/
Social Media und London 2012
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http://www.flickr.com/photos/trida_gallery/5751777335/sizes/l/in/photostream/
Social Media und London 2012
Olympia 2012 soll zu Twitter/SocMe-Spielen werden
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http://www.flickr.com/photos/trida_gallery/5751777335/sizes/l/in/photostream/
Social Media und London 2012
Olympia 2012 soll zu Twitter/SocMe-Spielen werden
IOC ruft Athleten auf, SocMe intensiv zu nutzen
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http://www.flickr.com/photos/trida_gallery/5751777335/sizes/l/in/photostream/
Social Media und London 2012
Olympia 2012 soll zu Twitter/SocMe-Spielen werden
IOC ruft Athleten auf, SocMe intensiv zu nutzen
Guidelines unterstützen Athleten
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London 2012 SocMe guidelines
http://www.flickr.com/photos/joncandy/5877106677/sizes/l/in/photostream/
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London 2012 SocMe guidelines
Updates erlaubt, aber keine Werbung
http://www.flickr.com/photos/joncandy/5877106677/sizes/l/in/photostream/
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London 2012 SocMe guidelines
nur Berichte aus Ich-Perspektive zugelassen
Updates erlaubt, aber keine Werbung
http://www.flickr.com/photos/joncandy/5877106677/sizes/l/in/photostream/
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London 2012 SocMe guidelines
nur Berichte aus Ich-Perspektive zugelassen
Updates erlaubt, aber keine Werbung
keine Bilder von/in Olympic Venues
http://www.flickr.com/photos/joncandy/5877106677/sizes/l/in/photostream/
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London 2012 SocMe guidelines
nur Berichte aus Ich-Perspektive zugelassen
Updates erlaubt, aber keine Werbung
keine Bilder von/in Olympic Venues
kompletter SocMe-Bann für Volunteers
http://www.flickr.com/photos/joncandy/5877106677/sizes/l/in/photostream/
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Olympic Hub
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Olympic Hub
Athleten sollen sich selbst anmelden: NOK/Dorf
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Olympic Hub
Athleten sollen sich selbst anmelden: NOK/Dorf
finaler Launch Mai/Juni: Badges, Video, Pins
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Olympic Hub
Athleten sollen sich selbst anmelden: NOK/Dorf
finaler Launch Mai/Juni: Badges, Video, Pins
hausgemachte Gefahr für Guidelines?
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London 2012 SocMe-guidelines: Review
http://www.flickr.com/photos/leelefever/4368734234/sizes/l/in/photostream/
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London 2012 SocMe-guidelines: Review
http://www.flickr.com/photos/leelefever/4368734234/sizes/l/in/photostream/
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London 2012 SocMe-guidelines: Review
falscher Tweet v. jahrelanges Training für 1 Event
http://www.flickr.com/photos/leelefever/4368734234/sizes/l/in/photostream/
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London 2012 SocMe-guidelines: Review
falscher Tweet v. jahrelanges Training für 1 Event
freie Rede v. Marketing/Sponsoring-Interessen
http://www.flickr.com/photos/leelefever/4368734234/sizes/l/in/photostream/
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London 2012 SocMe-guidelines: Review
falscher Tweet v. jahrelanges Training für 1 Event
freie Rede v. Marketing/Sponsoring-Interessen
Fazit: SocMe nur in engen Grenzen erlaubt!
http://www.flickr.com/photos/leelefever/4368734234/sizes/l/in/photostream/
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Social Media bei Einzelsportlern
http://www.flickr.com/photos/jamesboyes/5881838295/sizes/l/in/photostream/
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Social Media bei Einzelsportlern
http://www.flickr.com/photos/jamesboyes/5881838295/sizes/l/in/photostream/
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Social Media bei Einzelsportlern
US-Sportstars stark auf Twitter engagiert
http://www.flickr.com/photos/jamesboyes/5881838295/sizes/l/in/photostream/
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Social Media bei Einzelsportlern
US-Sportstars stark auf Twitter engagiert
http://www.flickr.com/photos/jamesboyes/5881838295/sizes/l/in/photostream/
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Social Media bei Einzelsportlern
Real me v Media me
US-Sportstars stark auf Twitter engagiert
http://www.flickr.com/photos/jamesboyes/5881838295/sizes/l/in/photostream/
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Social Media bei Einzelsportlern
Real me v Media me
US-Sportstars stark auf Twitter engagiert
http://www.flickr.com/photos/jamesboyes/5881838295/sizes/l/in/photostream/
![Page 35: Sport und Social Media - SMWHH - Jan C. Rode - Medienlotse](https://reader036.vdocuments.mx/reader036/viewer/2022081400/55517e9cb4c9057f478b52a4/html5/thumbnails/35.jpg)
Social Media bei Einzelsportlern
Real me v Media me
US-Sportstars stark auf Twitter engagiert
Nähe schaffen ohne bedrängt zu werden
http://www.flickr.com/photos/jamesboyes/5881838295/sizes/l/in/photostream/
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Social Media bei Clubs
http://www.flickr.com/photos/imbecillsallad/1470825541/sizes/l/in/photostream/
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Social Media bei Clubs
Clubs bespielen mittlerweile relevante Kanäle
http://www.flickr.com/photos/imbecillsallad/1470825541/sizes/l/in/photostream/
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Social Media bei Clubs
Randsportarten offener für Social Media
Clubs bespielen mittlerweile relevante Kanäle
http://www.flickr.com/photos/imbecillsallad/1470825541/sizes/l/in/photostream/
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Social Media bei Clubs
Randsportarten offener für Social Media
Clubs bespielen mittlerweile relevante Kanäle
manche Clubs öffnen sich bereits sehr gekonnt
http://www.flickr.com/photos/imbecillsallad/1470825541/sizes/l/in/photostream/
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Social Media bei Clubs
Randsportarten offener für Social Media
Clubs bespielen mittlerweile relevante Kanäle
manche Clubs öffnen sich bereits sehr gekonnt
http://www.flickr.com/photos/imbecillsallad/1470825541/sizes/l/in/photostream/
![Page 41: Sport und Social Media - SMWHH - Jan C. Rode - Medienlotse](https://reader036.vdocuments.mx/reader036/viewer/2022081400/55517e9cb4c9057f478b52a4/html5/thumbnails/41.jpg)
Social Media bei Clubs
Randsportarten offener für Social Media
Clubs bespielen mittlerweile relevante Kanäle
manche Clubs öffnen sich bereits sehr gekonnt
http://www.flickr.com/photos/imbecillsallad/1470825541/sizes/l/in/photostream/
![Page 42: Sport und Social Media - SMWHH - Jan C. Rode - Medienlotse](https://reader036.vdocuments.mx/reader036/viewer/2022081400/55517e9cb4c9057f478b52a4/html5/thumbnails/42.jpg)
Social Media bei Mannschaftssportlern
![Page 43: Sport und Social Media - SMWHH - Jan C. Rode - Medienlotse](https://reader036.vdocuments.mx/reader036/viewer/2022081400/55517e9cb4c9057f478b52a4/html5/thumbnails/43.jpg)
Social Media bei Mannschaftssportlern
Spannungsfeld Twitter: Breno, Joey Barton
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Social Media bei Mannschaftssportlern
Werbeparadies Facebook: Ronaldo, Messi & Games
Spannungsfeld Twitter: Breno, Joey Barton
![Page 45: Sport und Social Media - SMWHH - Jan C. Rode - Medienlotse](https://reader036.vdocuments.mx/reader036/viewer/2022081400/55517e9cb4c9057f478b52a4/html5/thumbnails/45.jpg)
Social Media bei Mannschaftssportlern
Werbeparadies Facebook: Ronaldo, Messi & Games
Spannungsfeld Twitter: Breno, Joey Barton
Authentizität nur bei Twitter?
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Social Media im Sport: Conclusion
http://www.flickr.com/photos/focusedonlight/3860387397/sizes/o/in/photostream/
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Social Media im Sport: Conclusion
great power = great responsibility
http://www.flickr.com/photos/focusedonlight/3860387397/sizes/o/in/photostream/
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Social Media im Sport: Conclusion
great power = great responsibility
Krisenmanagement & Guidelines wichtig
http://www.flickr.com/photos/focusedonlight/3860387397/sizes/o/in/photostream/
http://ww
w.flickr.com
/photos/adifans/4103884916/sizes/z/in/photostream
/
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Social Media im Sport: Conclusion
great power = great responsibility
Krisenmanagement & Guidelines wichtig
Medienkompetenz/Ausbildung wichtig
http://www.flickr.com/photos/focusedonlight/3860387397/sizes/o/in/photostream/
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Social Media und Sportvermarktung 2012
http://www.flickr.com/photos/horiavarlan/4273177135/sizes/l/in/photostream/
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Social Media und Sportvermarktung 2012
Augmented Reality
http://www.flickr.com/photos/horiavarlan/4273177135/sizes/l/in/photostream/
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Social Media und Sportvermarktung 2012
Social Media driven sales / Fansourcing
Augmented Reality
http://www.flickr.com/photos/horiavarlan/4273177135/sizes/l/in/photostream/
http://ww
w.flickr.com
/photos/jarkel/438241298/sizes/l/in/photostream
/
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Social Media und Sportvermarktung 2012
Social Media driven sales / Fansourcing
Augmented Reality
Bilder sagen mehr als Worte (und Videos)
http://www.flickr.com/photos/horiavarlan/4273177135/sizes/l/in/photostream/
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Social Media und Sportvermarktung 2012
Social Media driven sales / Fansourcing
Augmented Reality
Bilder sagen mehr als Worte (und Videos)
Social Fandom
http://www.flickr.com/photos/horiavarlan/4273177135/sizes/l/in/photostream/
http://ww
w.flickr.com
/photos/wgaebler/4707253868/sizes/o/in/photostream
/
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Your voice
Ergänzungen?
Kritik?
Ab in die Diskussion!
Social Sport 2012
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Thx for your time!Dr. Jan C. [email protected]
Twitter: @jancrodeFacebook, Google+, XING Contact me anytime!
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Athleten & Twitter 2012 predictions
The 100 Biggest Twitter
Fails in Sports History
bit.ly/xWSWUG
2012 Sports Social
Media Predictions
bit.ly/xssFIJ
Weiterführende Ressourcen
http://www.flickr.com/photos/airsoenxen/5564292210/sizes/o/in/photostream//
Digisport-Liste
bit.ly/ADRv24
Hashtags
# digisport
# smsportchat
# smwsport
Events
Barcamp Sport